Marketing Archives - Page 14 of 26 - Marketing, content, & technology to help printers sell more printing

As fall preparations are underway, we have you covered with the perfect content packages to make your marketing life easier. You can trust that these packages bring in results with the highest quality to make you look great. National Direct Mail It’s time for customers to redesign and revitalize their marketing resources, so how about a new look and a new message? Your print buyers will read all about in the October issue of National Direct Mail, available now! One of the best features of the National Direct Mail package is that you can send this stunning mailer anywhere in the country. No zip code restrictions! Download your package today with every file you need to create a successful direct mail campaign. Printer’s Press The greatest desire of all business owners and sales teams is to create customer loyalty. How can your business customers ensure that loyalty? One perfect way is to create a loyalty program and use loyalty cards. Remind your customers this month that they should never overlook the power of loyalty cards and even gift cards with this month’s Printer’s Press. Get your package today. Business Forum October’s Business Forum is ready for download. This month’s package

If you are learning something new, you are moving forward, and it’s that forward momentum that will help you thrive. The latest content packages from Marketing Ideas For Printers are ready for you to drive new customers and get them thinking of you as a trusted provider. These little gems help you grab new sales without the drudgery of “selling.” Check out the latest issues. National Direct Mail Get personal with the latest issue of National Direct Mail, focusing on personalized service and your personal promise to deliver. National Direct Mail offers a great reminder for your print buyers that you are a full-service printer that can customize any order to their exact needs. Boost your design services with this month’s coupon theme and build your emailing list. The best part of National Direct Mail is how easy it is to send to any and every zip code in the country. No restrictions! This package is ready to go right now! Printer’s Press A great label tells you everything you need to know about a product, and the September issue of Printer’s Press encourages customers to think about their printed labels in a way that works hard for them. Printer’s

Let’s face it. The world hasn’t exactly been a happy place lately. With COVID-19, riots, and political tension, sometimes you need a break from the heaviness to find your smile and then share it. To help you recapture your optimism and spread a little laughter, here are some of our favorite jokes from the Coffee Break direct mail newsletter. Coffee Break is available to you each and every month to send to your print buyers and focuses on the lighter side of connection and relationship building. Favorite Coffee Break Laughs ☞ A woman, three months pregnant, falls into a deep coma. Six months later, she awakes and asks the doctor about her baby. Doctor: “You had twins, a boy and a girl, and they’re both fine. Your brother named them for you.” Woman: “Oh no, not my brother! He’s an idiot! What did he name the girl?” Doctor: “Denise.” Woman: “Well, that isn’t so bad. What did he call the boy?” Doctor: “Denephew.” ☞ After hearing a sermon on Psalm 52:3-4 (lies and deceit), a man wrote the IRS, “I can’t sleep knowing that I have cheated on my income tax. Enclosed is a check for $150. If I still can’t

Being the trusted calm in the storm is one of the best things your business can do for others that are trying to find their way through it. With great options to help your customers remember that you’re still here and have the solutions they need, these latest trusted content packages will do the trick. National Direct Mail “Over 90% of people would consider leaving their job if offered a position in a company with an outstanding corporate reputation.” Yikes! That’s how vital branding is! The theme of August’s National Direct Mail (available now for download) is on encouraging businesses to renew their focus on branding from top to bottom. You can grab their attention and their business no matter where they are with this postcard. It is the perfect way to go big. (Plus, there’s the added bonus of no zip code restrictions!) Printers Press How do you present your business to the world? Encouraging your print buyers to think about their presentation assets is the theme of the latest Printer’s Press (available now), including tips for what to put into presentation folders and how to use them effectively. Printer’s Press is not all business, though. There is a

Did you know that your customers and prospects assume you’re an expert in marketing as a whole – print, digital, online, offline, and everything in between? That means, Your marketing expertise can’t stop at direct mail. When you embrace the benefits of email marketing, you’ll not only be helping your business personally, but you’ll be showing off your other marketing-ninja tactics as well. Here’s proof. Here are three ways email newsletters help you win at selling more printing. 1. Email Newsletters Build Connections What is the most important thing you can do for your customers, especially in recent times? Connect with them. When you deliver a newsletter consistently, it helps your brand come to mind when the times comes that your customers and prospects do need a product. Although the medium is different than print, the idea is the same: to be regularly connecting with your audience. Connection is meaningful because it means they know you. If they know you, they can like you. If they can like you, they can trust you. And if they trust you, they will buy from you. Think of it like this: how many times have you gone to purchase something and found a

I am a true believer when it comes to LinkedIn, and I am here to try to convince you that you should be, too. If you missed the webinar I co-hosted with Marketing Ideas for Printers recently on how to use LinkedIn to connect with printers and print buyers alike, you can catch the replay here. The Effectiveness of LinkedIn for Business LinkedIn was founded almost 20 years ago and is technically older than Facebook and YouTube. Today, LinkedIn is wholly owned by Microsoft and is arguably the most relevant social network for business. LinkedIn is remarkably effective for learning, networking, and expressing yourself. So, without further ado, here are the top 5 reasons you should be going to LinkedIn every day. Top 5 Reasons You Should Be Going to LinkedIn Every Day 1. You will meet someone important. Did you know 27% of Americans and 51% of people with a college degree use LinkedIn? It is the fifth most popular social network on the planet. For more useful LinkedIn statistics, check out this article. To put it another way, all the cool kids are on LinkedIn. LinkedIn is a great place to answer the question, “Who?” For example, let’s

Chart showing print buyer rebound after COVID-19

Has your world recently been filled with clichés like these: “Tough times don’t last, tough people do.” “This, too, shall pass.” “Every cloud has a silver lining.” I don’t know about you, but I don’t need clichés right now. I need some real breakthroughs. As Harry Truman once said, “The only thing new in the world is the history we don’t know.” Tough times have been happening from the beginning of time, and you know what? They all come to an end eventually and a new season begins. Instead of tossing around clichés, how about anticipating, dreaming, and planning for that new season that is coming? How about inspiring your print buyers to do the same? Now is the time that you can be a leader for them and help guide them to success through your messaging. Below are three examples of recent email messages I’ve sent to my clients during this time of COVID-19 that I hope you can use and personalize for your clients as well. I want all print buyers to be ready for the next season, waiting in anticipation for the word GO! Email: A New (Better) “V” Word Isn’t it interesting the language that is

While marketing may seem counter-intuitive at times like these, this is not the time to press pause on your marketing efforts, but rather to press in to connecting with your audience through print. The world may feel topsy-turvy, but the time-tested (and proven!) method of communicating in print still rings true. Here are a variety of print connection resources available to you this month. National Direct Mail Show your customers the power and impact of a beautifully designed label. In the June issue of the National Direct Mail marketing package (available this month), you can give your print buyers excellent ideas for implementing product and packaging labels, mailing labels, and magnetic business cards into their next campaign. Take your message national with a package that is ready to go, including social media and email content. With everything you need to expand your reach all in one package, and no zip code restrictions, what could be easier? Printers Press Did you know The Cat in the Hat by Dr. Seuss is the second most-checked-out book from the New York Public Library? You’ll never guess the number one. Your print buyers will discover the answer in the June issue of Printer’s Press,

As a printer, you wear several hats. Not only do you have to manage the day-to-day aspects of running your print business, but you’re also looked upon as a leader; one who’s expected to lead in times of crisis such as these. Additionally, you wear the hat of a marketer. Whether you embrace that role or fear it, there’s one aspect of your marketing hat you can’t afford to overlook right now: teaching. Marketing is Teaching An essential part of your job is teaching your print buyers, and it’s one of the most valuable ways to invest and secure both present and future customers. Teaching positions you to make connections you might have otherwise missed. For example, follow this scenario through: You give your print buyers information on something they’re eager to learn (like direct mail or print marketing tutorials or information). Your print buyer finds the answers to their questions through your information and influence and signs up for your email or mailing list. As your information continues to help, teach, and bring your printing company to mind, your print buyer then makes a purchase. After a satisfying purchase, your print buyer then refers you to another print buyer,

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