Marketing Ideas For Printers Archives - Page 6 of 40 - Marketing, content, & technology to help printers sell more printing

Enhancing the print buying experience is crucial for staying ahead of the competition, especially in this fast-paced digital world. As technology evolves, your print buyers seek convenience, personalization, and efficiency. Embracing innovative approaches will not only attract new customers but will also help you retain loyal ones. If you’re looking to elevate the print buying experience and boost sales, explore these cutting-edge strategies. 1. Ensure a User-Friendly Website Experience Your website is the virtual storefront or digital doorstep of your printing business. Ensure it is user-friendly, intuitive, and responsive across all devices. Implement a clean design highlighting your services and making it easy for customers to find what they need. Remember, a seamless online experience fosters trust and encourages repeat business. In addition, make sure you’re targeting the right print buyers. For example, if you’re looking to get more B2B print clients and focus on larger jobs, don’t feature business cards on the home page of your website. Put the products that you WANT to print front and center on your website. 2. Provide an Interactive Print Design Tool Introduce an interactive online design tool that empowers your print buyers to create personalized print marketing pieces effortlessly. This tool should

Even if the back-to-school rush doesn’t affect you personally, there is a noticeable shift when the calendar flips to September. What a great time to capitalize on the newness that comes with the change of season by considering a new addition to your marketing plan. We offer powerful, easy-to-implement marketing materials that will make your print shop stand out as a clear option for all the printing needs of your customers. Give us a call today to start a subscription to one of these pieces and check out the September issues, available for download now. DOWNLOAD OF THE MONTH CLUB The July download from the Download of the Month Club is a brilliantly designed receipt or marketing collateral folder. Fold your invoices, product overview sell sheets, and more all within this branded receipt holder. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For

In a world full of clichés, many speak to the importance of doing what you love. But, it’s increasingly rare to find a genuine example of someone loving what they do and pouring their whole heart into doing it. When I met with Tom Lancaster of Litho Press, it was quickly and abundantly clear that Tom hits the ground running every morning, looking to see who he can bless in the world of printing. It’s incredible, and it can be an inspiration for all of us. Introducing Litho Press Litho Press (located in San Antonio, Texas) was founded in 1962 by Raymond Thomas. It began as a provider of printing services to the Government Printing Office (GPO) nationally. Over the years, it became one of the largest GPO providers in the country. Today, the company still fulfills printing services to government entities but has expanded to serve the commercial sector, which accounts for more than 90% of its business activity. Litho Press has a unique ownership structure as well. After Raymond Thomas passed away, he bequeathed the company to a local university. Trinity University later sold it to Thomas F. Murray, who has been the owner for many years. When

In today’s digital age, having a strong online presence is essential for connecting with your print buyers. One crucial tool for achieving this is Search Engine Optimization (SEO). SEO can drive website traffic and generate leads for your printing business and isn’t as hard as you might think. 5 Ways SEO Boosts Traffic and Leads for Your Printing Business With the power of Search Engine Optimization (SEO), your printing business can significantly enhance its online presence and achieve remarkable results. Here’s how: 1. Increased Visibility and Reach By optimizing your website for search engines, SEO helps your printing company appear prominently in search results. This boosts visibility and expands your reach, making it easier for potential customers to find your services when they search online. DID YOU KNOW? 0.63% of Google searchers click on results from the second page. (Source) 2. Targeted Content SEO enables you to create website content tailored to the specific needs of your print buyers. This makes it easier for them to discover your website and engage with your products or services. 3. Improved User Experience SEO plays a role in enhancing user experience by simplifying website navigation and ensuring an aesthetically pleasing online presence. This

Iconic printer Benjamin Franklin once said, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” Continual business growth is something that’s always expected but never really explained. How do you grow? When is the right time to take those bold next steps? These are questions that More Than Ink Printing in Jacksonville, Florida, has contemplated and recently answered. Introducing More Than Ink Printing In 2005, More Than Ink Printing began as a small newspaper print company. As the years went by, the company grew steadily and became a well-known local print shop. Today, the company employs roughly thirty people and is run by President and Co-Owner John Christiansen and Vice President and Co-Owner Aaron Canaday. Together, they’ve put their long history in the print industry to work and expanded the business. In 2017, the company’s focus shifted towards newer technology and becoming the leading printer in the area. “We’ve been growing steadily ever since, adding new people nonstop and doing all sorts of new things along the way,” explains Aaron Canaday. “One of those things has been building a larger facility, which is one more step in getting us to that next level we’re

In today’s competitive business landscape, it is essential for you as print owners to stay ahead of the curve and continually seek ways to grow your business. While mastering the technical aspects of printing is crucial, understanding effective marketing strategies is equally important. Marketing is pivotal in attracting new clients, retaining existing ones, and building a solid brand presence. To help, we’ve compiled a list of must-read marketing books that provide valuable insights and strategies to propel your printing business to new heights. “Purple Cow” by Seth Godin In “Purple Cow,” Seth Godin challenges traditional notions of marketing and urges entrepreneurs to create great products and services that stand out in a crowded marketplace. Godin emphasizes the importance of uniqueness, innovation, and creating extraordinary customer experiences with examples and anecdotes. By reading this book, you’ll better learn how to transform your businesses into remarkable “purple cows” that captivate print buyers and generate a buzz. See also: What’s Your Unique Selling Proposition? (Tip of the Week) Top 3 Takeaways from “Purple Cow” Embrace Remarkability: In a crowded marketplace, being average or ordinary is no longer enough to capture the attention of print buyers. By embracing uniqueness, innovation, and creativity, you can

Email marketing is a powerful tool that keeps your print business connected with your print buyers and drives conversions. However, for your email campaign to succeed, you must be certain your intended recipients will open and read each email. One of the best ways to ensure this is by optimizing your email preheader text, which can have a significant impact on the success of your email campaigns. Continue reading to learn more about how you can maximize the effectiveness of your email preheader and get the most out of your email marketing efforts. What is an Email Preheader? An email preheader is the text that appears right after your subject line in the inbox of your print buyers. This text provides further context to your email and can pique the recipient’s interest in reading what you have to say. It also makes it easier for them to decide if it is worth opening your email or not. By optimizing this area of your email, you can improve the odds of your emails being opened and read, resulting in higher open rates for your campaigns. Are Preheaders and Preview Text Different? Although often used interchangeably, preheaders and preview text are two

As the middle of the year sneaks by, do you feel prepared for the marketing you’d like to do in the fall? Continuing to put your name in front of your print buyers could feel like an uphill battle. Relying on consistent monthly mailings to do part of that work for you might be just the thing to ease your mind and bring your sales to a new level. We’re proud to produce and provide the direct-mail marketing pieces and content described below, and we’d love to help you determine which one fits your print company’s needs! Check out the latest content available now! DOWNLOAD OF THE MONTH CLUB The May download from the Download of the Month Club is product-focused, inspiring your print buyers to take advantage of the many benefits of coupon marketing! This simple, fun statement stuffer is the perfect companion to any custom correspondence and encourages your clients to consider adding a new printed piece to their marketing lineup. If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided

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