Level 3 Websites Archives - Page 2 of 3 - Marketing, content, & technology to help printers sell more printing

Websites, Ideas Collections, Marketing Ideas For Printers, The Perfect Score

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. Your customers may not realize the importance of scoring paper or preparing printed materials so that they fold cleanly. Our latest print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers, gives your clients a basic tutorial on the criteria and methods to consider when weighing the benefits of including this step in the print process. To Score or Not to Score? Educating your customers regarding scoring is easy with this latest print tip. Here’s a sample from the article: While in some cases folding without scoring is sufficient, often scoring will eliminate unsightly creases and buckling in the printed material. The primary consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include: There is heavy ink coverage across the folded area. You will be folding against the grain of the sheet. A critical

Websites, Features, Updates, Marketing Ideas For Printers,Experience A Performance Evolution

Fluidity. It’s our business. After all, how useful would it be to use yesterday’s technology and service experience for tomorrow’s needs? It’s in that spirit we wish to share six recent feature updates we’ve made to the websites from Marketing Ideas For Printers. With these updates, you can now: Complete/Re-open Individual Jobs Create Custom Send-A-File Questions Place Entire Order Level Tracking Numbers Edit Help Center FAQs Submit Partial Orders Use Product Category External Links To dig into the details of these features, it may be a bit of heavy reading if you don’t already have a website with us. But, if you’re interested in learning what we’ve been up to, keep reading. 1. Complete/Re-open Individual Jobs With this feature, your customers won’t have to wonder where their orders are. You have complete control over your workflow and can communicate on the fly to let your customers know exactly where in the production process their orders are. Once an order has been marked as completed, your customers can even place a quick and convenient re-order for that job. Need to make an update after a job has been closed? We’ve got your covered! Just re-open the job ticket and you’ll be

Who do you think is going to make more money? A printer whose web address appears on page 25 of your search engine results, or on page 1? Here’s the story behind that loaded question. If you search for “Ohio Printers” you’ll see Northern Ohio Printing (nohioprinting.com) right at the top of the list of Google’s organic search results. Northern Ohio Printing (nohioprinting.com) used to be on page 25, but now, nohioprinting.com is on page one … in the #1 position! How does something like that happen? For Northern Ohio Printing it happened because they upgraded their Level 1 website with Websites For Printers to the current Websites For Printers platform. We recently created a helpful web page you can use to learn about the SEO improvements that lead to more opportunities to sell printing. Selling more printing: that’s the very best reason to move to the current Websites For Printers platform. Want to get the sales opportunities that come with great SEO? We’ve got you covered!

Subscriber List Import Reinstated Previously, we announced the removal of the email-list import feature for the Printer@Work email newsletter, to ensure compliance with changes in Canadian law that required “explicit opt-in” for delivering content such as newsletters, and to promote email best-practices in general. Due to several requests to reinstate that tool, we have now added it back, with a warning: use at your own risk — it’s becoming increasingly risky to send messages to people who have not explicitly expressed an interest in receiving them. Legal considerations aside, sending unsolicited email can do serious harm to your reputation and credibility as a business. By contrast, sending a newsletter that provides value to customers who look forward to getting it can be one of the best tools available to you for building relationships and credibility. After all, that’s why we created the Printer@Work newsletter! To import your email list, choose My Website from the Control Center’s main menu, and then select Subscribers from the Printer@Work sidebar menu. Export Customer Lists From Level 2 and Level 3 Sites We’re also happy to announce that you can now export your customer lists from your Level 2 and Level 3 websites. This was

Customized Shopping Cart Questions Added Have you ever needed more information from your customers for their order, but the questions just don’t seem appropriate for an order form? With our new custom shopping cart questions, you can request that information from your customers much more naturally through the shopping cart. Want to know how your customer heard about you? Use a custom shopping cart question. Need to collect special information for your corporate accounts? Use a custom shopping cart question. Want to conduct an informal customer service poll? Use a custom shopping cart question. To get started, go to your Control Center and look for Shopping Cart Questions in Accounts > Account Settings. Or if you need instructions, check our our Knowledgebase article, Custom Shopping Cart Questions. Note: You must have the new shopping cart activated to use this feature (My Website > E-Commerce Settings > Updated Shopping Cart).

This week, we made a subtle but important update to your Control Center’s Workflow section. Actually, two updates: Faster loading time Users with many thousands of orders in their history were noticing extremely long load times when first going to the Workflow screen. On investigating, we found that including the completed orders in the list was a major factor. Since the Workflow screen is largely for finding open orders that have work that needs to be done, we chose to remove completed orders from the initial load. Of course, you can still look at completed orders when you need to. To do that, just click “Completed Items” in the top of the Workflow page’s sidebar. Filter preference memory We also made a rather subtle change that we hope will also boost your Workflow productivity: the system now remembers your last filter settings. By loading the Workflow screen with the same filter settings you had applied last time, you now get to “pick up where you left off.” Note, this new update does not memorize custom searches using the Dates, Keywords or People tools, though. This is actually a convenience feature — since those searches usually represent special cases, and not

On April 1st, we made some updates to the website’s notification system that sends email updates of website activity to you and your customers. (An example of such an email is the “Order Placed” email received when a customer places an order.) The updates were created to allow the system to function better with our growing portfolio of fully custom websites. Unfortunately, those changes also broke the functionality for all notification recipients except for the designated Customer Rep for printshops, companies, branches and individual contacts. If you’re waiting for the obligatory “April Fool’s”, we’re sorry to say it’s no joke. This file was in place for approximately 26 hours, beginning April 1st at about 8:30 AM CST. The good news is that your customers were unaffected by this error, and the system also delivered all notifications to the customer reps assigned to any printshop, company, branch or individual contact. However, any additional users (other than the customer rep, that is) assigned to the notifications lists in the Control Center did not get their notifications. The error was repaired April 2nd at approximately 10:00 AM CST. Now the notifications system works for our standard Level 2 and Level 3 sites as

We sent out the first edition of the new Printer@Work 2.0 today. Overall, it went well, but with one big error: we have become aware of several issues of the newsletter delivered with broken links. Links that should be going to pages on your own website appear to have been randomly associated with other sites in our database! Here’s what we know so far: Printer@Work 1.0 is unaffected. All Printer@Work 2.0 issues set to basic delivery are affected. (Printer@Work 2.0 custom issues are not affected.) The broken links are the “Send this article to a friend” links and the “Click here to visit the Ideas Collection” link. Navigation links, Fun@Work links and the subscribe / unsubscribe links function as expected. We are still in the process of working out a plan for mitigating this issue. Since this involves email, the links in the emails that have already been sent cannot be updated. We are in the process of working to develop the best redirect strategy that we can, so that when users click the link going to the wrong site, we redirect them to the correct site (ideally), or anywhere else but another printer’s website. Please accept our most profound

Scheduled Maintenance We’ve received word from our technology partner that the DesignEdit servers will be getting an operating system update. Therefore, the DesignEdit tool will be temporarily unavailable March 15th, beginning at 6 AM GMT (that’s 1 AM Eastern, Midnight Central, 11 PM Mountain, 10 PM Pacific). The technicians anticipate the updates will take around 4 hours. Thank You For Your Patience We know it can be an inconvenience to have software unavailable for any length of time, and would like to thank you in advance for your patience.

This is a special announcement for our Canadian customers: we’ve now added Canadian sales taxes to the Level 3 Website’s ecommerce suite! This update to the sales tax calculator is a major piece of the ecommerce puzzle for our Canadian customers, adding another tool to help make it easy for their customers to buy printing. This feature operates the same way as it does for sales taxes in the United States. All you need to do is go to the taxes section in your Control Center and click the Province that you are to charge sales taxes for, and the calculator will do the rest! For more information, please see the “Setting the Tax Rate section” of our Knowledgebase article, 08 – Pricing.

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