The start of a new year is the perfect moment to refresh your marketing efforts.

Whether you’re reconnecting with loyal customers or reaching new audiences, January’s content lineup provides everything you need to make 2025 your best year yet. From engaging newsletters to tips on mastering print design, we’ve got something for every marketing strategy.

Take a look at how our direct mail packages and digital content can help you create lasting impressions, build meaningful relationships, and stand out in your community.

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Here’s a look at January’s content (available now!) featuring direct mail and digital content offerings to help you stay top-of-mind with your clients:

Coffee Break: Bring Humor and Personality to Your Brand

The Coffee Break newsletter is a lighthearted, engaging 8.5×14 direct mail piece designed to keep your print shop top-of-mind with customers. This single-sheet mailer combines humor, fun facts, and a monthly calendar to create a friendly, approachable touchpoint for your business.

This month’s edition features laugh-out-loud jokes, including:

• Why did the turtle cross the road? To slow down traffic.
• Why did Miss Muffet need directions? She lost her whey.

The featured sidebar highlights amusing historical anecdotes like famous missed opportunities, while the February calendar marks unique days such as National Freedom Day and Groundhog Day.

Coffee Break is an easy way to stay connected with your audience and show off your fun, personable side.

FastStart: Focus on Products That Drive Growth

The FastStart package is a visually appealing direct mail piece designed to promote a specific product or service each month. Ideal for highlighting seasonal specials or introducing new offerings, this package is your go-to for high-impact, targeted campaigns.

January’s FastStart emphasizes the importance of iconic business cards. This campaign encourages businesses to refresh their cards with strategies like:

• Choosing thicker cardstock for a professional feel.
• Incorporating QR codes for seamless digital connections.
• Using cohesive brand colors for a unified image.

Did you know 72% of people judge a business based on its business card? Stand out with custom designs that reflect your brand’s values and professionalism. Let FastStart help you craft impactful messages that engage your audience here.

Local Edge: Highlight the Benefits of Local Expertise

Local Edge is a series of targeted postcards that spotlight the unique advantages of partnering with a local print shop.

Each month, this package focuses on one of four key benefits: Print, Local, Creative, or People. These postcards are perfect for showcasing the value of staying connected to your community while promoting your print services.

January’s Local Edge explores the Creative Advantage with a focus on custom business cards. It highlights:

• The impact of thick cardstock and creative designs.
• The expertise of local printers in crafting standout print materials.

Kick off the year by showing your customers how local print shops can provide personalized service and cutting-edge solutions. Local Edge postcards build trust and strengthen relationships within your community.

National Direct Mail: Extend Your Reach with Multi-Channel Content

The National Direct Mail package offers flexible, multi-channel solutions tailored to your business’s goals. Whether you’re targeting a specific audience or promoting an upcoming event, this package ensures high visibility and engagement.

This month’s theme, “Stand Out with Custom Business Cards,” highlights the timeless power of physical business cards. With a focus on premium materials and thoughtful design, the campaign emphasizes:

• Tangible connections that foster trust and memorability.
• Personalized designs that embody your brand identity.
• The unmatched networking potential of physical cards over digital exchanges.

National Direct Mail makes it easy to create impactful campaigns that resonate with your audience. With email marketing and social marketing included, plus no zip code restrictions, National Direct Mail is the perfect multichannel campaign to help you reach far and wide.

Printer’s Press: Your Best-Selling, Full-Color Newsletter

Printer’s Press is our flagship 4-page, full-color, 11×17 newsletter, designed to connect with your audience on a deeper level. Packed with engaging articles, trivia, and lifestyle content, it’s an ideal way to showcase your expertise and keep your brand visible year-round.

January’s issue includes:

• Creative resolutions to inspire practical lifestyle changes.
• Unforgettable rail adventures across the U.S. and beyond.
• The benefits of a relaxing bath for mental and physical health.
• A feature on the enduring importance of business cards in a digital age.

With its variety of topics, Printer’s Press is a proven way to engage readers and encourage loyalty. Learn more here.

Notice a Theme?

New for 2025: Cohesive Marketing Themes
This year, we’re introducing a product-focused theme each month to create a unified marketing strategy across all channels. From your website to direct mail, email campaigns, and social media, every piece of content will align with a central theme to reinforce your message and maximize engagement.

In January, the spotlight is on business cards as a powerful tool to create lasting impressions. Use this theme to build a consistent and impactful marketing campaign across multiple platforms.

NEW ONLINE MARKETING CONTENT THIS MONTH

Great websites need great content. Share your expertise and give your visitors a reason to come back with the latest Ideas Collection tip.

Ideas Collection: Master Photoshop for Stunning Print Designs

This month’s Ideas Collection focuses on a Tech Tip: mastering the Magic Wand tool in Photoshop. This tool helps designers make precise selections based on color, ideal for projects with sharp edges or uniform backgrounds. Key highlights include:

• Adjusting tolerance settings for precision.
• Using the Contiguous option for connected or scattered selections.
• Refining edges with the Select and Mask feature for a polished finish.

The latest Ideas Collection tip is available to all website subscribers and MI4P WordPress Plugin users. Incorporate these tips to elevate your design projects and streamline your workflow.

Kick off 2025 with creative, engaging marketing solutions that make a difference. Our January content lineup is tailored to help you connect with your audience, grow your business, and achieve your goals. Ready to take your marketing to the next level? Contact us today to get started!