Contributor Archives - Page 2 of 3 - Marketing, content, & technology to help printers sell more printing

With the release of Avengers: End Game this spring, many Marvel fans find themselves wondering how they even ended up joining this superhero bandwagon. Before Marvel released their characters onto the silver screen, they began by creating comic books that were seen as a unique art form appreciated by only select few. Which begs the question: how did Marvel become

I’m not a smart guy. I’m smart enough, don’t get me wrong, but I’m no brainiac. I do work really hard, though, and I’m proud of my work ethic. Actually, I’m very proud of all of my ethics. I always try to do the right thing even if it’s not the right thing for me or my business. Do you

printers, marketing ideas for printers, small business, passion

Have you ever been called a “People Pleaser”? I have. Early in my career in the printing industry, I had aspirations of my company being the largest printing establishment in the Universe! To accomplish this monumental task, I had the mindset that I would never use the word no when a customer or prospect asked if we could produce their

Print marketing, goal planning, marketing

As small business owners, we wear a lot of hats, making it nearly impossible to give our complete focus to every role. That’s usually why when it comes to the marketing and selling for our print companies, we often rely on what we’ve always done simply because it’s comfortable. After all, it’s easier to focus on other pressing responsibilities. Over

Easy design process, tips, Marketing Ideas For Printers

The design process can be extremely fun to be a part of when done right. There are some challenges, however, that will pop up along the way within the design process, and it’s essential that you’re ready for them. Challenges like: Communicating with the customer Understanding the size or orientation of the piece Ensuring that the design layout is successful As

Have you ever wondered how your print business impacts your community? If you think about it, print businesses have been impacting communities for centuries. What started as simple cave drawings to tell stories has evolved into the invention of the printing press and a continually effective way for people to communicate with each other. It’s important that we, as printers,

Do you remember when you first started in the printing business? I do. It All Started When… It was 1985, and it was my dad’s hobby in our basement. He had a beat up, old A.B.Dick 360 press with a chute delivery. I was ten years old and loved hanging out with my dad while he was learning the craft

Times sure are changing, aren’t they? A few years ago, I could post on any one of a half dozen websites for a job at my printing company, and I would be inundated with resumes. Today, with record low unemployment, the task is much more difficult. For me, this is especially trued when trying to hire good CSRs (Customer Service

Your branding and marketing are the lifeblood of your business, and they are worth your time and energy to learn to do right. If this is new territory for you, sometimes the best way to make sure you’re on the right path means simply learning to recognize the wrong one. Check out these top ten mistakes printers make with their

The size of your print business is not a predictor of its success. In fact, there’s really only one thing that will help you know how successful you’ll be — your customers! Think about it: Whether it’s a large business like Google or Amazon or a much smaller, local mom and pop shop, customers are the one aspect that tie

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