Focus on What You Love

Have you ever been called a “People Pleaser”? I have. Early in my career in the printing industry, I had aspirations of my company being the largest printing establishment in the Universe! To accomplish this monumental task, I had the mindset that I would never use the word no when a customer or prospect asked if we could produce their product, no matter how ridiculous the request was. In those days, printing 50 wedding invitations were just as important to me as printing 5,000 full-color sell sheets. Circling the Energy Drain It was evident to me that some customers were more profitable than others. However, I couldn’t help but think about those I would help with their tiny little jobs may eventually turn into something bigger. You never know who someone knows that may be the decision maker of the big insurance company down the street, and we know that they do a lot of printing! Therefore, I would spend a lot of time and energy on tiny little projects for “consumers” hoping that one day my ship would come in as a result. Taking A Hard Look at Our Customer Base One day a couple of decades into my

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