Want More? Archives - Page 12 of 12 - Marketing, content, & technology to help printers sell more printing

Here at Marketing Ideas For Printers, we value marketing content. Because we value content so highly, we value the people that create and manage that content. That means we value Rachel a lot! Now it’s time for you to meet Rachel, the Marketing Director here at Marketing Ideas For Printers, and find out why she’s such an important part of our team. Rachel’s Path to Marketing Ideas For Printers Every step of Rachel’s life seemed to bring her closer to her current role as the Marketing Ideas For Printers Marketing Director. In fact, Rachel’s path to Marketing Ideas For Printers started back when she was just a child! My first connection with Marketing Ideas For Printers began in the late 80s when my mom worked for Mike Stevens (the founder of Marketing Ideas For Printers) at Express Press as a typesetter. In the late 90s, I, too, went to work for Mike and Dave Hultin at Express Press, both in the high-speed copy department and then as a project manager. About ten years ago, I connected with Dave Hultin again (his wife, Judy, works with my mom) and came back to work for Marketing Ideas For Printers first as the

A successful Print 17 is in the history books, and all the activity surrounding the event has now been assigned the status of “memory.” To help keep those memories alive, here are my Top 10 takeaways, reflections, and observations of Print 17, which ran from September 10-14, 2017 in the south hall of Chicago’s McCormick Place. #1: The show’s footprint is much smaller. One of my very first experiences as an exhibitor was “way back when” at Print 01. That show filled up both sides of McCormick Place. Of course, that show was overshadowed by the events of the original 9/11, so there’s no way at all to make a fair “then” and “now” comparison. However, excluding the events of 9/11, it’s easy to see that the current version of the show is much different than it was back in 2001. The footprint of today’s show doesn’t fill both halls, it fills just two-thirds of one of the halls. Things change. For the Print show, that’s not necessarily better or worse, it’s just different. Don’t ever count on today being the same as yesterday. Be prepared to adapt to a changing environment and an unknown future. #2: Chicago-style pizza tastes best

Are you going to be at Print 17? Great! We are, too, and we’d love to meet you there! We’ll be at the show in Booth 351, so stop by and say “Hi!” In our booth: A New Print MIS, DesignEdit 2, and John Henry. Get on the Calendar Better yet, if you’d like to reserve some uninterrupted talk-time, here’s a direct link to the calendars of select members of our staff. Cindy Heitman Solutions Specialist You may have already met Cindy through phone calls and emails, but seeing her in person will be a completely different experience. You’ll really be in for a treat! See for yourself and reserve some time to experience her in person on Cindy’s Print 17 calendar. John Henry Owner, Mitchell’s Speedway Press Sales, Marketing Ideas For Printers John is a familiar face to so many of you, and John recently joined our team! He’ll be at the show representing Marketing Ideas For Printers! Here’s a link with direct access to John’s Print 17 calendar. Dave Hultin President And, don’t forget about Dave. He’ll be there, too, ready to “talk shop!” Here’s a link with direct access to Dave’s Print 17 calendar. Meet More of the Team One of our developers,

We’d like to bring you with us to Print ’17 this year! After all, we’re already offering you a free hotel room while you’re there! Bringing you with us might not be as glamorous as it sounds, but you can still come away with some big wins by participating in these two easy-to-win contests! Contest 1: Be Featured on Our Brochure and Receive a $350 Credit to Your MI4P Account The last time we printed our brochures, the cover looked like the photo below, featuring a picture of the Heidelberg SM52 press from the Mike Stevens / Express Press era of our company: This year we thought, “Why not consider featuring one of our customers on the cover?” If you and your team are willing to make an appearance on our brochure cover and we select the winning photo from your photo submissions, we’ll reward you with a $350 credit to your account with Marketing Ideas For Printers. Requirements for the photos you submit: Photos must be high-resolution, professional-quality photography. We’re looking for an authentic photo taken by someone with a knowledge of photographic lighting and an eye for great composition. You must be willing to give us the copyright release (assigning

meet the team, marketing ideas for printers

Kim is one of the graphic designers here at Marketing Ideas For Printers. Her creative eye for design and artistic talents have been instrumental in our direct mail content for the past two decades. A Unique History Kim first learned about what would someday become Marketing Ideas For Printers when she attended some of the Express Press Walk of Fame events in downtown Fargo throughout the 80s and 90s. The Walk of Fame was a concrete walkway outside of Mike Stevens’ Express Press print shop where celebrities would press their hands and feet in the wet cement and greet fans when they were in the area. Seeing Stevie Ray Vaughan at the Fargo Walk of Fame in 1990 was something I’ll never forget. I went to work for Mike Stevens at Ink Inc. in 1997, and Marketing Ideas For Printers evolved some time after. A Worthy Craft Currently, Kim uses her talents on the direct mail packages, the custom design projects that come in, and our own in-house marketing. She is also playing a role in the built-in marketing that Odyssey, our new Print MIS, will offer. I see printing as a craft or art form capable of stirring emotion and

Don't Pass This Up!, Marketing Ideas For Printers, Print 17

Print 17 is coming soon and you need to be there! There are countless reasons why heading off to Chicago this September 10-14th for the Print 17 Conference is in your best interest. In fact, in a recent blog post, we skimmed the tip of the iceberg by listing 5 Reasons You Should Join Us at Print 17! But, even if you overlooked those five reasons, here’s another one, and it’s BIG!!! Get Your Free Pass Until August 25th, 2017, we are excited to be able to offer you a free exhibits-only pass! Not only can you attend at no charge with our complimentary exhibits-only admission pass but you’ll also receive a $50 discount on the PRINT 17 education sessions (including the OUTLOOK 17 conference held Sunday, September 10th, from 8:00 am to noon). Say Hello! Stop by and visit us at Booth 351! We’d love to speak with you one-on-one and learn how things have been going with you and your business. Brush up on what’s new, network with others, and explore solutions to help increase your sales and grow your business. Can you feel your excuses slipping away? Come connect with us and let us show you how we can help you sell

Marketing Ideas For Printers, MIS, Meet the Team: Justin Carlson, Team

What do you get when you combine the words “creative” and “analytical”? You get “create-alitical,” and that’s the word Justin Carlson on our Customer Care Team uses to describe himself. Justin is our resident comedian. He’s the guy that ensures there’s at least one light-hearted moment at every company meeting. He is quick to listen, eager to help, and seems to have an endless supply of unique ways to solve a problem. I enjoy innovating, creating something new, as well as educating and helping our customers use our services. I’m happiest when I’m connecting people with transformative ideas through creative ways. If you’ve ever called us or emailed us for help with your website, you’ve no doubt had the experience of working with Justin in some capacity. What you may not know is that Justin is responsible for building our latest company website at MarketingIdeasForPrinters.com and is an excellent videographer. In fact, when asked what his favorite project at MI4P has been so far, he says: So far, my favorite company project has been looking at old company photos while making a company history video. Justin has the unique ability of offering as much hand-holding as you need when you’re

Rebuilding Community Through Vibrant Local Businesses, Marketing Ideas For Printers, Direct Mail, Local Edge

In her book, The Death and Life of Great American Cities, Jane Jacobs writes about the relationship of locally owned businesses and community. Here’s what she observes about the power of small, daily interactions: (Community) “grows…out of people stopping by…, getting advice from the grower and giving advice to the newsstand man, comparing opinions with other customers at the baker and nodding hello to the two boys drinking pop on the stoop…Most of it is ostensibly utterly trivial, but the sum is not trivial at all. The sum of such casual, public contact at the local level…is a feeling for the public identity of the people, a web of public respect and trust, and a resource in time of personal or neighborhood need. The absence of trust is a disaster to a city street.” The Hidden Costs of Absentee Ownership The July edition of our Local Edge direct mail postcard focuses on the importance of local business and its impact in the community it resides. While our global economy has its perks, often a decrease in independent business owners brings a loss of personal investment in the community itself. Research consistently reveals that absentee-owned companies result in hidden costs: depressed

Be Prepared for the Next Phase of the Canadian Anti-Spam Law, Email, Printer@Work, Marketing Ideas For Printers

Back in December 2010, Canada passed a sweeping anti-spam law that entered into force on July 1, 2014. The super-short version of the law that’s important to our Canadian printers is this: Before sending any electronic messages, you are required to have the consent (permission) of the recipient. (Note that “electronic messages” means more than email; it also includes messages sent to social networking accounts and text messages sent to a cell phone.) At this point, you may be thinking, “It’s 2017, and this is old news. Why are you telling me this now?” Well, although you may already be aware of the law, what you may not be aware of is that this new law is wrapping up a “breaking in” period of three years, with the full force of the law taking effect this summer. Starting July 1, 2017, individuals or organizations affected by those violating the law will be able to pursue court actions to seek actual and statutory damages (up to $1 million for individuals, and $10 million for business). Some Quick Tips To make sure you’re prepared, here are some quick tips to help you navigate Canada’s anti-spam law: If you obtained express consent from your recipient before the law went into effect

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