Print 17 Archives - Marketing, content, & technology to help printers sell more printing

A successful Print 17 is in the history books, and all the activity surrounding the event has now been assigned the status of “memory.” To help keep those memories alive, here are my Top 10 takeaways, reflections, and observations of Print 17, which ran from September 10-14, 2017 in the south hall of Chicago’s McCormick Place. #1: The show’s footprint is much smaller. One of my very first experiences as an exhibitor was “way back when” at Print 01. That show filled up both sides of McCormick Place. Of course, that show was overshadowed by the events of the original 9/11, so there’s no way at all to make a fair “then” and “now” comparison. However, excluding the events of 9/11, it’s easy to see that the current version of the show is much different than it was back in 2001. The footprint of today’s show doesn’t fill both halls, it fills just two-thirds of one of the halls. Things change. For the Print show, that’s not necessarily better or worse, it’s just different. Don’t ever count on today being the same as yesterday. Be prepared to adapt to a changing environment and an unknown future. #2: Chicago-style pizza tastes best

Odyssey, MIS, Marketing Ideas For Printers, How Much Does Odyssey Cost?

The countdown is on to Print 2017! Soon, from September 10th through the 14th, our team from Marketing Ideas For Printers will be in Chicago, claiming Booth 351 as our temporary home away from home. Last year at GraphExpo we presented a preview of Odyssey, an all-in-one Marketing, Web-To-Print, and Print MIS system. One year later, we’re ready to show how Odyssey is ready for you, and that’s exciting! Where Do Your Customers Shop? We know it’s important to you to be where your customers are. With more and more of your clients online than ever before, you need a solution that meets them where they’re at. After all, according to a Pew Research Center study published in December 2016, …roughly eight-in-ten Americans are now online shoppers. (Source: pewinternet.org: Online Shopping and E-Commerce) But where your customers shop online and where your team works are two different places. Now, you can close that gap between where your customers order printing online and where your team manages those tasks that make printing happen because Odyssey is a Print MIS that lives online in a web browser. When that gap gets closed, you and your team get to experience the efficiency you’ve been aiming for, and

We’d like to bring you with us to Print ’17 this year! After all, we’re already offering you a free hotel room while you’re there! Bringing you with us might not be as glamorous as it sounds, but you can still come away with some big wins by participating in these two easy-to-win contests! Contest 1: Be Featured on Our Brochure and Receive a $350 Credit to Your MI4P Account The last time we printed our brochures, the cover looked like the photo below, featuring a picture of the Heidelberg SM52 press from the Mike Stevens / Express Press era of our company: This year we thought, “Why not consider featuring one of our customers on the cover?” If you and your team are willing to make an appearance on our brochure cover and we select the winning photo from your photo submissions, we’ll reward you with a $350 credit to your account with Marketing Ideas For Printers. Requirements for the photos you submit: Photos must be high-resolution, professional-quality photography. We’re looking for an authentic photo taken by someone with a knowledge of photographic lighting and an eye for great composition. You must be willing to give us the copyright release (assigning

Print 17, blog, MIS, Marketing Ideas For Printers,

By now, the list of excuses for not joining us at the Print 17 conference in Chicago this September should be pretty small. After all, we’ve already laid out 5 Reasons You Should Join Us At Print 17, and we’ve topped it off by offering you free, exhibits-only passes to the show. Do you really need one more offer? Well, alright, we’ve got one more for you. The Timing Couldn’t Be Better Odyssey, our new breed of Print MIS, is now available, and with it, we’re offering you a chance to take advantage of a special offer and claim a free gift with your purchase of Odyssey! One of those free gift options is a One Night Free Stay during the Print 17 Conference. This is excellent timing for you, and it’s simple, really. By making the decision to purchase Odyssey now, you’ll not only get an unfair amount of attention from our team to help you get Odyssey up and running smoothly but you’ll also get your choice of a free gift!! Take advantage of a free night’s stay during the conference or choose from other options like an Apple Watch, Amazon Echo, or a pizza party for your entire team!

Don't Pass This Up!, Marketing Ideas For Printers, Print 17

Print 17 is coming soon and you need to be there! There are countless reasons why heading off to Chicago this September 10-14th for the Print 17 Conference is in your best interest. In fact, in a recent blog post, we skimmed the tip of the iceberg by listing 5 Reasons You Should Join Us at Print 17! But, even if you overlooked those five reasons, here’s another one, and it’s BIG!!! Get Your Free Pass Until August 25th, 2017, we are excited to be able to offer you a free exhibits-only pass! Not only can you attend at no charge with our complimentary exhibits-only admission pass but you’ll also receive a $50 discount on the PRINT 17 education sessions (including the OUTLOOK 17 conference held Sunday, September 10th, from 8:00 am to noon). Say Hello! Stop by and visit us at Booth 351! We’d love to speak with you one-on-one and learn how things have been going with you and your business. Brush up on what’s new, network with others, and explore solutions to help increase your sales and grow your business. Can you feel your excuses slipping away? Come connect with us and let us show you how we can help you sell