Communication has been one of humanity’s greatest feats since the beginning of time. The learned ability to communicate has been instrumental with everything from hunting during the early ages of man to producing the world’s greatest inventions. If communication has been such a valuable asset in the past, it’s even more critical today, especially for the life of your business. “Good communication can be the deciding factor for keeping and acquiring customers for your business.” Creating a Smooth Process When customers engage with your business, they want a painless process, not an aggravating one. A typical speed bump that anyone in society has experienced is miscommunication. The unfortunate truth is that our brains are not all connected within society. We all need to communicate with each other to exchange ideas or instructions in order to receive a full understanding. Being that you work in a professional environment, your customers expect you to understand what they want and execute it as such. To ensure that you avoid miscommunication, here are a couple of things to remember: Become an active listener to your customers. “Slow to speak. Quick to listen.” Make this your mantra. Ask questions and confirm what your prospects and


Meet the Team Joanna Erber, Marketing Ideas For Printers

What do you get when you combine “caring” and “intentional?” You get our amazing team member, Joanna! Joanna has been a part of our team at Marketing Ideas For Printers as the Financial Services Director but recently became our Integrator. That means on top of the financial services she’s focused on project management, communications, and executing our business plan. Being considered for the Integrator role is my proudest moment at MI4P. I honestly didn’t even consider myself for this role when we started discussing it. But, the more I dug into what it would entail, I kept thinking, “this is me!” I absolutely love the strategic planning – setting goals, figuring out the steps needed to reach those goals and implementing them – and forecasting. Making Projects a Reality Joanna has such a knack for being the liaison between our company vision and reality. We say, “here’s where we want to go,” and she helps plan the way to get us there. As much as we enjoy and benefit from Joanna, it’s fun to hear that she’s gained some things from MI4P as well: I have gained so much since starting here three years ago! I have gained friendships and I feel I


Meet the Team, Aaron Simmons, Marketing Ideas For Printers

“Success is found in those moments where you are being the best possible version of you – followed by having more and more of those moments.” ~Aaron Simmons   We’re blessed to have Aaron as part of the Marketing Ideas For Printers’ team. His philosophical, reserved, and conscientious nature means he’s in the perfect position to ask some of those hard questions when it comes to developing software. As a Use Case Writer, Aaron is in charge of determining what software does, why it does it, and how it does it. When you combine the information Aaron gleans with his ability as a developer, well, you understand why we said we’re blessed to have him. Then and Now Aaron began his career at Marketing Ideas For Printers in the customer service department, but quickly learned he had a knack for writing code and creating routines and processes that just worked. I had very basic web development skills, but had an opportunity to learn through fulfilling periodic requests from customers for customized code. So, little by little, I’ve learned quite a bit of coding over the years! When I was building uDesignIT! templates for customers, I developed a methodology that allowed me


Rachel Nies, Marketing Ideas For Printers

Here at Marketing Ideas For Printers, we value marketing content. Because we value content so highly, we value the people that create and manage that content. That means we value Rachel a lot! Now it’s time for you to meet Rachel, the Marketing Director here at Marketing Ideas For Printers, and find out why she’s such an important part of our team. Rachel’s Path to Marketing Ideas For Printers Every step of Rachel’s life seemed to bring her closer to her current role as the Marketing Ideas For Printers Marketing Director. In fact, Rachel’s path to Marketing Ideas For Printers started back when she was just a child! My first connection with Marketing Ideas For Printers began in the late 80s when my mom worked for Mike Stevens (the founder of Marketing Ideas For Printers) at Express Press as a typesetter. In the late 90s, I, too, went to work for Mike and Dave Hultin at Express Press, both in the high-speed copy department and then as a project manager. About five years ago, I connected with Dave Hultin again (his wife, Judy, works with my mom) and came back to work for Marketing Ideas For Printers first as the


meet the team, marketing ideas for printers

Kim is one of the graphic designers here at Marketing Ideas For Printers. Her creative eye for design and artistic talents have been instrumental in our direct mail content for the past two decades. A Unique History Kim first learned about what would someday become Marketing Ideas For Printers when she attended some of the Express Press Walk of Fame events in downtown Fargo throughout the 80s and 90s. The Walk of Fame was a concrete walkway outside of Mike Stevens’ Express Press print shop where celebrities would press their hands and feet in the wet cement and greet fans when they were in the area. Seeing Stevie Ray Vaughan at the Fargo Walk of Fame in 1990 was something I’ll never forget. I went to work for Mike Stevens at Ink Inc. in 1997, and Marketing Ideas For Printers evolved some time after. A Worthy Craft Currently, Kim uses her talents on the direct mail packages, the custom design projects that come in, and our own in-house marketing. She is also playing a role in the built-in marketing that Odyssey, our new Print MIS, will offer. I see printing as a craft or art form capable of stirring emotion and


Marketing Ideas For Printers, MIS, Meet the Team: Justin Carlson, Team

What do you get when you combine the words “creative” and “analytical”? You get “create-alitical,” and that’s the word Justin Carlson on our Customer Care Team uses to describe himself. Justin is our resident comedian. He’s the guy that ensures there’s at least one light-hearted moment at every company meeting. He is quick to listen, eager to help, and seems to have an endless supply of unique ways to solve a problem. I enjoy innovating, creating something new, as well as educating and helping our customers use our services. I’m happiest when I’m connecting people with transformative ideas through creative ways. If you’ve ever called us or emailed us for help with your website, you’ve no doubt had the experience of working with Justin in some capacity. What you may not know is that Justin is responsible for building our latest company website at MarketingIdeasForPrinters.com and is an excellent videographer. In fact, when asked what his favorite project at MI4P has been so far, he says: So far, my favorite company project has been looking at old company photos while making a company history video. Justin has the unique ability of offering as much hand-holding as you need when you’re