Conference Archives - Marketing, content, & technology to help printers sell more printing

Printers from across the nation gathered in Myrtle Beach, South Carolina, this past weekend for the National Print and Sign Owners Association conference. What an incredible time of learning, connecting, and growing the future of the print industry! While events like these often leave you energized, all of your intentions can easily fall to the wayside when you find yourself back in the midst of the daily grind. That means there’s no time like the present to put your newly acquired knowledge into practice. Maximize your post-conference momentum with our top eight strategies! 1. Reflect on key takeaways Dedicate time to mentally process the information, insights, and experiences gathered at the conference. Make a list of the most important lessons learned, ideas that resonated with you, and trends that could impact your work or industry. Mapping out key takeaways will help you create a follow-up action plan. 2. Organize and review conference materials Sort through any pamphlets, business cards, and promotional materials collected during the conference. Review them carefully to ensure that no crucial information is overlooked and to refresh your memory on essential topics. 3. Restructure your personal notes Since notetaking during conferences can be somewhat scattered, it’s important to

The PRINT 18 Conference in Chicago is only days away! Are you getting excited? We sure are! Attending a trade show or industry event offers visitors incredible benefits like connection and knowledge building, scoping out the competition, and many others. When planned correctly, you can be sure to get the greatest return on your investment and your time spent away from the office. But what happens after the trade show when you’re back in the everyday life of running a company? How can you plan to bring all that you’ve learned back to the office and actually implement it in some way? Here are a few tips that will help you apply what you’ve learned from PRINT 18 (or any trade show) and move forward once you return home: Survey Your Loot If you were a good, lil’ information pirate at the show, you should be walking out of that convention center with a whole bounty of product and service information, marketing brochures, swag, and more. But, do you really need all of it? Set aside some time to go over everything you’ve collected. Review and sort the collateral you’ve received into three piles: To Pursue Further (Needs action) Hold For Now

Ever heard of a conference “high”? The easiest way to describe it is to close your eyes and imagine you’ve just picked up your three kids and three of their friends from a week-long summer camp. You’ve got them all crammed in your minivan (ok, sporty SUV if that suits you better), and all hopes of a quiet ride home are dashed when you make the ultimate mistake of saying these three words: “How was camp?” All of sudden, an excitement like you’ve never seen before prompts the longest bout of run-on sentences you’ve yet to experience in one sitting. “How can they practically turn blue like that and still not take a breath?” you think to yourself. That, friends, is a conference “high”: a chance to get away from your day-to-day responsibilities to focus on yourself and your future. Ready for a Jumpstart? If your sales are feeling a little sluggish or your business simply needs a jumpstart, it’s in your best interest to check out and attend a print-industry event. And, good news! There’s one such event just around the corner: Whether you’re looking for cutting-edge technologies, want to explore the latest products and services on the market, or

Don't Pass This Up!, Marketing Ideas For Printers, Print 17

Print 17 is coming soon and you need to be there! There are countless reasons why heading off to Chicago this September 10-14th for the Print 17 Conference is in your best interest. In fact, in a recent blog post, we skimmed the tip of the iceberg by listing 5 Reasons You Should Join Us at Print 17! But, even if you overlooked those five reasons, here’s another one, and it’s BIG!!! Get Your Free Pass Until August 25th, 2017, we are excited to be able to offer you a free exhibits-only pass! Not only can you attend at no charge with our complimentary exhibits-only admission pass but you’ll also receive a $50 discount on the PRINT 17 education sessions (including the OUTLOOK 17 conference held Sunday, September 10th, from 8:00 am to noon). Say Hello! Stop by and visit us at Booth 351! We’d love to speak with you one-on-one and learn how things have been going with you and your business. Brush up on what’s new, network with others, and explore solutions to help increase your sales and grow your business. Can you feel your excuses slipping away? Come connect with us and let us show you how we can help you sell