MI4P, Author at Marketing, content, & technology to help printers sell more printing

The well-oiled content creation machine at Marketing Ideas For Printers continues to crank out ready-to-print direct mail content, automatically uploaded website content, and sales and marketing white paper content. See what’s newly available this month to help you sell more printing! New Direct Mail For Printers Content Available Now Printer’s Press The December issue of Printer’s Press, available for download now, is four pages packed with content designed to please anyone, whether you’re prospecting to new clients or nurturing relationships with long-term customers. Featuring highlights of: Holiday etiquette How to relieve holiday travel stress Innovative marketing ideas And best of all? A focus on the benefits of newsletters (and printing them with you)! Remind your customers and prospects you’re there by connecting with them and building relationships that lead to more print sales. National Direct Mail Many marketers are wondering how to market on a tight budget. Direct mail is both money-making and money-saving, and it’s time to remind your clients that. (Pssst… do you need a friendly reminder of that as well?) In the December issue of the National Direct Mail package, available for download now, you’ll remind clients and prospects that direct mail just makes sense. “Direct mail

Finding the time to maximize your marketing can be difficult when you’re continually busy making others look good. Here are some of our favorite examples of the direct mail marketing templates provided by Marketing Ideas For Printers that printers have customized to make their own. Unleash your creativity and make direct mail marketing for your print business easier for yourself. 1. Print Source in Bluffton, Indiana Direct Mail Product: Coffee Break Why We Love It: The team at Print Source made the Coffee Break newsletter their own by replacing the bottom panel with an ad to encourage print buyers to order early this season because of the supply chain issues. With some simple design shifting, Print Source was creative enough to move the bottom panel to the back of the newsletter, put in a feature ad, and include print product images for additional marketing power. What You Can Do: Highlight a product each month or lay out community events or holidays to which you know you want to bring more attention. Even better – create a yearly plan so you don’t have to come up with ideas last minute. 2. Chester Press in Emporia, Kansas Direct Mail Product: Coffee Break Why We

There are two words synonymous with Brandywine Printing: community and family. But those aren’t the only words you could use to describe this family-owned, all-digital printing firm nestled south of the Chattahoochee National Forest and northeast of Atlanta, Georgia. Words such as growth, innovation, and networking could also easily roll off your tongue to highlight the legacy of this unique small business. Introducing Brandywine Printing: All in the Family Derek Brooks, the owner of Brandywine Printing, grew up in the printing industry helping his dad fulfill print orders out of their basement. “My dad was a service tech for ABDick,” says Derek. “One day, he brought an old ABDick printing press home and refurbished it. He restored that press like a classic car taking out each and every piece. When he finished it and the person who was supposed to buy the press didn’t, Dad decided to try his hand at printing something. He started printing overflow jobs from his ABDick customers, then started working with brokers. Before we knew it, we had three presses in our basement, and I was 10 years old helping my dad.” As it turns out, Derek’s dad, Derrell, excelled at printing, and the family business

When sales are down and sales are up, there’s one thing you should do: direct mail marketing. Why? Because… Direct mail response rates are five to nine time higher than any other channel. Direct mail’s average lifespan is 17 days, while the average lifespan of an email is 17 seconds. 62% of consumers who responded to direct mail in the past three months made a purchase. The downside is direct mail takes work, right? You have to come up with the content each month, write it, and design it… unless you have all the files sent to you each month ready to print with a direct mail marketing subscription from MI4P. Here’s what’s coming up in the November content packages available for download now. Local Edge Buying local is a huge advantage, and in this month’s edition of the Local Edge postcard it’s being highlighted with text like: “Remember when customer service people looked you in the eye and smiled? Or when you’d walk into a neighborhood store and were greeted by name? When you buy your printing locally, it ensures you get one-on-one service, superior product knowledge, and a partner who will work with you to bring your ideas

Anyone who has ever said that printing can’t be fun has never met print owner Dennis Trump and his trusty sidekick, Manager and Marketing Director, Mikayla Lehman of Trump Direct in Decatur, Illinois. With their infectious energy and positive attitudes, these two seem to possess something that is so often hard to find: JOY. Through tumultuous and unforeseen challenges to sought-after uphill victories, the team at Trump Direct has taken a decidedly “human” approach to their audience… and it’s working! “There came a point during the start of the pandemic where we literally had to ask ourselves, ‘Do we want to give up or do we keep pushing forward?’” says Mikayla. “We just didn’t have it in us to give up. I coach high school basketball on the side, and many here at Trump Direct have been involved in sports at some point in their lives as well. We teach our players to push on despite circumstances, and we all knew we had to do the same. So, we made a decision — we decided we could still make it the best year ever and got to work.” But let’s back up a little. Introducing Trump Printing: Collaborating for the Future

Direct mail marketing is truly one of the greatest marketing tools to grow any business. But, how do you get your print buyers to recognize that and buy more? Here are five tips to help you sell the importance and impact of direct mail to your print buyers. 1. Lead by Example. Just as clothing store associates wear the brand’s clothes in which they sell, the credibility of a business is exemplified when a company uses its own product. It’s not uncommon for printing firms to refute the argument that print is dead and rattle off the reasons why every business owner should be marketing their company with direct mail. But, ask yourself: As a spokesperson for print marketing, does your brand’s message align with its actions? The best way to champion the benefits and results of direct mail marketing is to lead by example by using direct mail marketing for your print business. DIRECT MAIL IS… A leader in response rates Highly personalized Opened and read Creative Tangible (physical) Versatile Familiar Simple to do Trust-building Cost-effective Personal Highly trackable Highly targeted A complement to digital marketing Enjoyable to receive Data-driven 2. Go Omni-Channel. Did you know that integrating direct

It’s time to make your own marketing a priority! Here’s a look at the latest content available to you now. From ready-to-print direct mail content to automatically published website content, you’ll find exactly what you’re looking for: more print sales! Business Forum Connect with your business clients on a monthly basis with the power of print! You can (and should) be the example to your business customers on how they can connect with their own clientele, and the Business Forum newsletter is the perfect tool to help. In the October issue, available for download now, you’ll find: Tips for more engagement on social media like this one, “Stop talking at your audience and instead invite them into the conversation with compelling questions.” A print feature on the importance of opening the lines of communication with comment cards Tips to keep the ever-present digital presence under control Workplace dos and don’ts for a healthy work environment And more! Get (and stay) connected with your audience with this stellar corporate newsletter. Coffee Break What if you could encourage smiles and sell more printing! The Coffee Break is an 8.5 x 14 newsletter that features the fun needed to break up the heaviness that life sometimes

The topsy-turvy chaos of the last year made many people finally understand the importance of making self-care a priority. From eating better to getting more exercise to finding connection in new ways, no longer will anyone bat an eye if you say you need to take a little time for yourself. But what about your business? Is your print business being cared for in a way that you can ensure it will continue to weather whatever storms may come? The print and marketing industry is unique. A large part of what you do is helping other businesses take care of themselves by getting their message out there and helping them to connect with their audience through print. And, yet, so many printing firms tend to put their own direct mail marketing, their own relationship-building, on the back burner. Their intentions are good, but they just can’t seem to get themselves and their own marketing to the top of the priority list. That needs to change! 3 Ways to Make Your Direct Mail Marketing a Priority If you recognize this need in your business and you’re ready to make a change, here are three ways you can make your own direct

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