Direct Mail Content Archives - Marketing, content, & technology to help printers sell more printing

Leadership is not just about power or authority; it’s about being an example worth following. A good leader inspires, motivates, and guides others toward success. But what truly sets a leader apart from others is their positive influence. In an age where online marketing initiatives dominate the landscape, many printers are missing out on a highly effective and often overlooked strategy – direct mail. Are you leveraging the power of direct mail to promote your business? Drive your 2024 sales forward and be an example worth following by putting direct mail to work for you! Why Should Print Companies Use and Promote the Benefits of Direct Mail? Direct mail stands out in the crowded digital marketplace, providing a unique way to capture the attention of potential customers overwhelmed by online ads. Unlike digital marketing, it offers a personal touch through physical mail, establishing a direct connection with your audience. Embracing direct mail diversifies your business, attracting clients who may not have considered print for their marketing needs. By promoting the benefits of direct mail positions you as an industry expert and leader, you inspire customers to integrate it into their plans and boost sales for both parties. Embrace the power of direct

Gratitude is at the forefront of everyone’s mind as we turn the calendar to November content. Being aware of all the things we have to be thankful for, and then taking time to express our gratitude, is an important exercise. Think of ways you use your marketing to let your customers know how much you appreciate them, and how grateful you are to partner with them in their success journey. Here are a few ideas for you! ALL-NEW DOWNLOAD OF THE MONTH CLUB In September, the Download of the Month will help you get more reviews for your print business! This simple yet effective business card design will build and solidify relationships with your print buyers. If you struggle with knowing you should promote your print business more, but you don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly

The well-oiled content creation machine at Marketing Ideas For Printers continues to crank out ready-to-print direct mail content, automatically uploaded website content, and sales and marketing white paper content. See what’s newly available this month to help you sell more printing! New Direct Mail For Printers Content Available Now Printer’s Press The December issue of Printer’s Press, available for download now, is four pages packed with content designed to please anyone, whether you’re prospecting to new clients or nurturing relationships with long-term customers. Featuring highlights of: Holiday etiquette How to relieve holiday travel stress Innovative marketing ideas And best of all? A focus on the benefits of newsletters (and printing them with you)! Remind your customers and prospects you’re there by connecting with them and building relationships that lead to more print sales. National Direct Mail Many marketers are wondering how to market on a tight budget. Direct mail is both money-making and money-saving, and it’s time to remind your clients that. (Pssst… do you need a friendly reminder of that as well?) In the December issue of the National Direct Mail package, available for download now, you’ll remind clients and prospects that direct mail just makes sense. “Direct mail