The Hidden Cost of Not Marketing Your Print Business

“Marketing your business does not guarantee success, but the failure to market your business will guarantee your demise.” That quote comes from our late founder, Mike Stevens. Mike knew and understood the importance of marketing a print business. As a printer himself, Mike also knew that printers are highly likely to push their own marketing to the back burner in favor of helping other companies work on theirs. The Doom Loop In late 2010, Mike wrote about what he called “The Doom Loop,” a sort of twisted marketing logic that ultimately leads to business failure. “The marketing doom loop happens when you allow yourself to think that you do not need marketing when business is good and cannot afford marketing when business is bad… If you allow yourself to think like that, either way, you lose.” The truth is, there is a cost to not marketing your business — some of which can be pretty substantial. The Hidden Costs of Not Marketing Your Printing Business 1. You lose opportunities. Although one of the most apparent downfalls of not marketing is missed sales opportunities, the not-so-obvious downfall is the enormous impact this could be having on your business. Why? Because there’s

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