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The Hidden Cost of Not Marketing Your Print Business

“Marketing your business does not guarantee success, but the failure to market your business will guarantee your demise.” That quote comes from our late founder, Mike Stevens. Mike knew and understood the importance of marketing a print business. As a printer himself, Mike also knew that printers are highly likely to push their own marketing to the back burner in favor of helping other companies work on theirs. The Doom Loop In late 2010, Mike wrote about what he called “The Doom Loop,” a sort of twisted marketing logic that ultimately leads to business failure. “The marketing doom loop happens when you allow yourself to think that you do not need marketing when business is good and cannot afford marketing when business is bad… If you allow yourself to think like that, either way, you lose.” The truth is, there is a cost to not marketing your business — some of which can be pretty substantial. The Hidden Costs of Not Marketing Your Printing Business 1. You lose opportunities. Although one of the most apparent downfalls of not marketing is missed sales opportunities, the not-so-obvious downfall is the enormous impact this could be having on your business. Why? Because there’s

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Contributors

Rachel Nies

Derek Brooks

Owner, Brandywine Printing
  • The How and Why of Creating a Road Map for Your Print Business

Rachel Nies

Rachel Nies

Director of Marketing, MI4P
  • Why You’re Not Getting More Print Orders (Even Though Your SEO Is Working)

Ralph Irwin

Ralph Irwin

Owner, Irwin Printing
  • Communicating with Your Customers: An Easy Way to Build Trust and Credibility

Websites

  • Why Linking Directly to Vendor Sites Hurts Your Print Business (And What to Do Instead)

    Why Linking Directly to Vendor Sites Hurts Your Print Business (And What to Do Instead)

  • Why You’re Not Getting More Print Orders (Even Though Your SEO Is Working)

    Why You’re Not Getting More Print Orders (Even Though Your SEO Is Working)

  • What is a Reorder Forms Library, and How Does It Benefit Your Print Shop?

    What is a Reorder Forms Library, and How Does It Benefit Your Print Shop?

MIS

  • Why Printers May Want to Leave Their Old MIS History Behind

    Why Printers May Want to Leave Their Old MIS History Behind

  • Top 5 Reasons Why Your Print Shop Needs a New Print MIS Solution

    Top 5 Reasons Why Your Print Shop Needs a New Print MIS Solution

  • Print Production Started Last Year

    Print Production Started Last Year

Marketing

  • Why Printers Who Mail Win: Turning Rising Postage Into a Selling Advantage

    Why Printers Who Mail Win: Turning Rising Postage Into a Selling Advantage

  • Small Orders, Big Decisions: Turning Small Jobs into Big Wins

    Small Orders, Big Decisions: Turning Small Jobs into Big Wins

  • Flyers That Stand Out: Your May Marketing Content

    Flyers That Stand Out: Your May Marketing Content

Want More?

  • Small Orders, Big Decisions: Streamlining for Profit

    Small Orders, Big Decisions: Streamlining for Profit

  • What Happens at NPSOA Doesn’t Stay at NPSOA (And That’s a Good Thing)

    What Happens at NPSOA Doesn’t Stay at NPSOA (And That’s a Good Thing)

  • Printing Is Exciting: A Love Letter to Life in a Print Shop

    Printing Is Exciting: A Love Letter to Life in a Print Shop

Recent Posts

  • Why Linking Directly to Vendor Sites Hurts Your Print Business (And What to Do Instead)

    Why Linking Directly to Vendor Sites Hurts Your Print Business (And What to Do Instead)

    May 10, 2025
  • Small Orders, Big Decisions: Streamlining for Profit

    Small Orders, Big Decisions: Streamlining for Profit

    May 6, 2025
  • Why Printers Who Mail Win: Turning Rising Postage Into a Selling Advantage

    Why Printers Who Mail Win: Turning Rising Postage Into a Selling Advantage

    April 29, 2025
  • Why You’re Not Getting More Print Orders (Even Though Your SEO Is Working)

    Why You’re Not Getting More Print Orders (Even Though Your SEO Is Working)

    April 22, 2025
  • Strategic Marketing to Help You Sell More Printing This Summer

    Strategic Marketing to Help You Sell More Printing This Summer

    April 15, 2025

The MI4P Process


This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!

It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.

PDF: The MI4P Process

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