Tips Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

Marketing Ideas For Printers, Are You Sure Your Software Is Up-To-Date?, Direct Mail

Recently, a customer contacted us looking for help with customizing their direct mail content. They had experienced a series of weird hiccups while trying to open their Adobe InDesign file with no clear indication of what to do next. After some digging, we discovered that their version of Adobe InDesign was outdated and had been corrupted. Thankfully, they subscribed to

What turns customers away from a website, advertisement, or company? Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so helping your customers learn to evaluate and understand each intersection between a customer and their business is critical. A

One of my favorite times of each week is when coworkers share their weekly Highs and Lows with me. It’s a pretty simple ritual: I send out an email to all of the Marketing Ideas For Printers coworkers on Friday morning sharing one of the high points of the week, and a low point. I then ask the coworkers

At the last printing conference I attended, I heard over and over again the printing industry referred to as a mature industry. It wasn’t always said in words as clear as that, but if you listened close enough, that’s what you heard. That can be pretty scary. It sounds so dead-end, and frankly, discouraging. On the other hand, if you

Have you adapted your sales cycle to accommodate the Digital Dialog? It used to be that your customers ordered printing from you either by a voice-to-voice conversation on the phone or a face-to-face conversation at your front counter. That still happens, of course, but with the Internet being at everyone’s fingertips, the conversations about ordering printing often start with social media, email, and the

Do you send emails to prospects, customers, and colleagues in time zones other than your own? Here’s a simple tip that will help prevent timing mistakes and misunderstandings. A Simple Way to Present Time It’s so simple you might be overlooking it. Ready? Here it is: Whenever you send an email to someone in a different time zone, and you mention

Think back to a time before the Internet. (My kids always give me a puzzled look when I tell them that such a time actually existed!) Print buyers ordered printing face-to-face over a front counter or voice-to-voice over a phone. That still happens, but today’s print buyers order printing from your website, too! It’s easy to be friendly face-to-face, but are you

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