Direct Mail Archives - Page 6 of 20 - Marketing, content, & technology to help printers sell more printing

When sales are down and sales are up, there’s one thing you should do: direct mail marketing. Why? Because… Direct mail response rates are five to nine time higher than any other channel. Direct mail’s average lifespan is 17 days, while the average lifespan of an email is 17 seconds. 62% of consumers who responded to direct mail in the past three months made a purchase. The downside is direct mail takes work, right? You have to come up with the content each month, write it, and design it… unless you have all the files sent to you each month ready to print with a direct mail marketing subscription from MI4P. Here’s what’s coming up in the November content packages available for download now. Local Edge Buying local is a huge advantage, and in this month’s edition of the Local Edge postcard it’s being highlighted with text like: “Remember when customer service people looked you in the eye and smiled? Or when you’d walk into a neighborhood store and were greeted by name? When you buy your printing locally, it ensures you get one-on-one service, superior product knowledge, and a partner who will work with you to bring your ideas

It’s time to make your own marketing a priority! Here’s a look at the latest content available to you now. From ready-to-print direct mail content to automatically published website content, you’ll find exactly what you’re looking for: more print sales! Business Forum Connect with your business clients on a monthly basis with the power of print! You can (and should) be the example to your business customers on how they can connect with their own clientele, and the Business Forum newsletter is the perfect tool to help. In the October issue, available for download now, you’ll find: Tips for more engagement on social media like this one, “Stop talking at your audience and instead invite them into the conversation with compelling questions.” A print feature on the importance of opening the lines of communication with comment cards Tips to keep the ever-present digital presence under control Workplace dos and don’ts for a healthy work environment And more! Get (and stay) connected with your audience with this stellar corporate newsletter. Coffee Break What if you could encourage smiles and sell more printing! The Coffee Break is an 8.5 x 14 newsletter that features the fun needed to break up the heaviness that life sometimes

Ah… the welcomed days of summer. Summer days are meant for picnics and parks, not worrying about finding time to create your next direct mail marketing campaign. When you’d rather enjoy some fun in the sun, leave your content needs to the experts. Here’s what’s coming up in the August content issues, available for download now. Business Forum The Business Forum newsletter is designed to showcase your business know-how and let your business clients know about the many print marketing options you have at the ready for them. This month you’ll see articles on topics like these: Tips for helping others grow using business consulting as a growth strategy Ways you can cut the clutter at home and the office How-tos on how to deal with troublemakers and ditch the to-do list You’ll also show your B2B clients how to make their marketing project a success story with the: Ultimate guide to marketing with print, The power of promotional items, And tips from a book review that shares the inside secrets of Amazon. Build the business relationships that create sales with the Business Forum B2B newsletter. Coffee Break Coffee Break will continue to spark smiles and laughter this month with

No matter which path is best for your business, the right solution is waiting for you in the all-new content available now! Don’t work harder; work smarter and let these powerhouse projects do the work for you. Take a look! National Direct Mail National Direct Mail is a great option for your national marketing campaigns. With no use restrictions, you are free to use the content wherever you please, both online and offline! The June issue (available for download now) encourages your print buyers to put their name front and center with the staying power of labels, clings and magnets, and your help. Make a great impression while at the same time helping your customers create an impossible-to-ignore presence through print marketing. Pair a powerful direct mail piece along with the included social media and email marketing content, and you have a powerhouse marketing campaign each and every month with National Direct Mail. Printer’s Press Printer’s Press is our number one selling package, and this month’s issue will show you why. So much of the sales revenue your print company brings in depends on the small ways you keep your name in front of customers. How will they think of you

Direct mail marketing is not only an excellent choice for advertising your business (no matter what business you’re in), but it’s also a great way for you, as a printer, to showcase your quality handiwork! You’ve already seen print marketing work firsthand for countless other businesses that you’ve helped personally with their direct mail campaigns. It seems only natural that you would want the same results with direct mail marketing of your own. So, what’s holding you back? Whether it’s time, money, or coming up with the content on your own, you CAN easily provide informative, engaging content on a regular basis that promotes your print business. WHAT IS DIRECT MAIL FOR PRINTERS? Back in 1988, a friendly printer was frustrated that it was so time-consuming and expensive to create his own direct mail marketing. So, he had the idea to create direct mail campaigns as camera-ready artwork so other printers could benefit, too! That friendly printer was Mike Stevens, our late founder. It didn’t take long for other printers to grab hold of the marketing help. Many printers reported that the direct mail campaigns offered provided them with much better artwork than they could design in their own shop,

No matter how they suffered or excelled through this past year, your print buyers need to be reminded that their own customers are ready for normalcy. Let them know that you’re here with the direct mail content packages that have been ready for you every month without interruption. National Direct Mail With National Direct Mail, you have the perfect solution to target any market in the nation. This mailer has no zip code restrictions and is delivered to you each month, ready to print. The May issue, available for download now, is focused on helping your customers with mailing services, showing how easy it is to leave any mailing project in your capable hands. Show your print buyers how mailing services with you will save them time and money! Printer’s Press Printer’s Press is the perfect-sized newsletter to brighten a customer’s day while at the same time keeping their print projects and your ability to fulfill them at the forefront. The May issue, available for download now, highlights examples of above and beyond customer service, great ideas for postcards, and a unique print project that really thinks outside the box by a major retailer. Inspiration is everywhere, and this direct

Sometimes moving along an easier path is just what you need. The content in the marketing packages that you will find here have that goal as a top priority – make it easy to implement great marketing. The hardest decision you have to make is how many to print this month and who to distribute it to. National Direct Mail There is no better marketing tool than print. You know it and your customers could use a reminder of this truth. This April issue of the National Direct Mail package (available for download now) is filled with the evidence customers need to feel great about their print marketing efforts. When your customers are all across the country, there is no better package than National Direct Mail. Bring your print services to a national market with no zip code restrictions, great design, and an influential call to action. Entice your customers with a few specific discounts (featured this month are colored flyers and business cards), plus a discount on folding or perforation for signing up for your newsletter. Capture their imagination, their contact info, and their business when you get started with the National Direct Mail package today. Printer’s Press You’ll

We might not be talking about basketball here, but we are serious about taking the crazy out of implementing your marketing plan! Content is about story, and telling the right tale of inspiration at the right time is just what these direct mail and content packages do. Inspire your print buyers to come to you for their printing project needs and show them exactly what you’re made of (but without all the work)! National Direct Mail Companies who share useful tips and advice with their customers benefit from higher customer brand loyalty, and an easy way to reach customers is with a printed newsletter. The March issue of National Direct Mail is ready for download now. It reminds your customers of the benefits of sharing their knowledge through print newsletters. Start touting your “nation-wide” customer base today with no zip code restrictions on direct mailings and complete social media and email marketing content included. Click here to see what Doug Smith of Paper Graphics thinks of the National Direct Mail package. Printer’s Press The inevitable tax season is approaching soon, and the March issue of Printer’s Press features a little advice for getting a better return – with print! Signs

Bless your heart! February’s content is filled with heart-filled articles ready for you to spread to your magnificent customers. Created with love to help you grow your business, every package below is a superb option to save you time and effort in attracting customers and contracts. National Direct Mail Go big this month and show your customers the benefits of living larger than life with posters and banners. Large size prints are perfect for spring marketing campaigns, and the February issue of National Direct Mail puts the power of large print on display. National Direct Mail can get your printing firm’s name in the hands of potential buyers across the entire country with no zip code restrictions and included direct mail and social media marketing. This versatile mailer is poised to capture a wider audience and help you expand your market. The sky’s the limit. Printer’s Press This compact newsletter is designed to grab your customers’ attention! With print ideas, customer care articles, and a little light-hearted fun thrown in (such as trivia and “Can You Guess the Year?”), the Printer’s Press newsletter is the perfect combination to stay in touch with your buyers. Get February’s Printer’s Press package today,

The new year is more than starting new routines and ending less-than-desirable habits; it promises opportunities and fresh energy to tackle challenges. The greatest trait of the new year is a general acceptance that you can do things differently. No one judges you for making changes, great or small. One thing that doesn’t change is the need for great content. For that reason, our content offerings are there for you, always reliable, and always high quality. Here’s what’s coming your way soon. Newly Added Direct Mail Content Available Now National Direct Mail If you need unlimited reach, National Direct Mail has you covered. No zip code restrictions makes this a great choice for your direct marketing efforts. The January issue of National Direct Mail is perfect for showing customers that you have their back and can make anything happen. You are the expert that can make their marketing dreams come to vivid life on the page. Entice them with custom printing and a few coupons to help them decide. Printer’s Press What’s better than Life Hacks for the New Year? The January issue of Printer’s Press, available for download now, takes a unique look at improving your life for the

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