Show Them the Savings
Like pinching pennies? You’re not alone. Today’s consumers love a good deal, especially one catered toward their personal preferences. And the good news is that coupons work. A 2016 Association of Coupon Professionals study showed that, on average, seventy-five percent of coupon redemptions (of all types of consumer packaged goods) resulted in increased incremental sales. Shoppers are more easily swayed by coupons than ever before. Paper Is Powerful Whether it’s consumer purchases or B2B sales, everyone likes to save money in quick and appealing ways. Research shows that coupons and inserts continue to be a formidable method to entice prospects and build loyalty among current customers. Our August 2017 FastStart mailer challenges your customers to use coupons and inserts to bring business to life. It takes a good offer to draw prospects and customers in, and great service to keep them. Inserts are a simple way to create momentum: increasing brand affinity, generating repeat sales, and building a client database through discounts, trial subscriptions, or complimentary services. Always Room for a Custom Insert Each box, CD, printed piece, or envelope has space for a custom insert! Inserts are a great opportunity to create customer desire, enhance credibility, feature related products,
When Time Doesn’t Fly
Time flies . . . except when it doesn’t. In our multi-tasking, WiFi world, every stalled moment seems accentuated. Inconvenient holdups cause us near physical pain. And perhaps they should! Did you know that in the course of one year, an average adult will spend four and a half days waiting? Over a lifetime this totals nearly a full year delayed in traffic, on hold, or in some type of line. Streamlined and Simplified Time is a cherished commodity. Each day we get a fleeting 1,440 new minutes to connect, to make substantial progress, and to create meaningful opportunities. Enhanced connectivity pushes us to increase output while decreasing expense, so simplicity is more appealing than ever. Gain the Local Edge Today Use the August edition of our Local Edge direct mail postcard to remind your customers and prospects of the efficiency of local print. While big-box printing can result in a long, impersonal guessing game, your clients can rest easy as they look to you as a full-production, single source option for all their printing needs. Whether it’s artistic design, custom formatting, production samples, personal consulting, or immaculately finished pieces, your expertise will help them simplify and save from start to
Knock, Knock! It’s Time for a Coffee Break
The August 2017 issue of Coffee Break will be coming your way soon! One of the best ways to maintain front-of-mind awareness with your customers is for your customers to see your name as much as possible. One of the best ways to stand out in a pile of mail and other advertisements is with light-hearted humor. Our Coffee Break newsletter is the ideal combination of front-of-mind awareness and a dose of humor—all-in-one, easy-to-mail, full-color newsletter! Keeping things light-hearted when it comes to marketing your products and services is a sure-fire way to make a connection with your customers. The jokes, quips, facts, and friendly advertising make Coffee Break the ideal addition to any marketing plan. Consistently mailing this unique piece will build and maintain that front-of-mind awareness that is critical when it comes time for your customers to make purchasing decisions. Let your marketing work for you. Coffee Break is one piece that is destined to keep your name fresh in the minds of your customers. To get started, give us a call at (800) 736-0688 or (701) 241-9204 or download some free samples below. DOWNLOAD FREE SAMPLES
A Newsletter to “Die” For
We can hardly wait to release our latest issue of Printer’s Press! In This Issue… In the upcoming July 2017 issue of Printer’s Press, you’ll find articles on: Helpful ways to improve your credit score Tips to improve your social wellness An amazingly easy recipe for Cheesy BBQ Beef & Biscuit Casserole And a travel article about the hidden sandstone caves in New Mexico – a legacy set in stone. The History of Die-Cutting While die-cutting is very popular in today’s printing industry, the process of die-cutting dates back to the 1800s when shoes were handmade. Leather parts for shoes were originally cut by hand, making the process very labor intensive with many inconsistencies between shoes. Die-cutting allowed the mass production of sole patterns. Share with your customers more on how die-cutting has evolved and become an essential part of the printing industry, plus many other interesting articles, with the latest issue of Printer’s Press. To get started with your own direct mail campaign and gain access to great, print-ready newsletter content like this every month, give us a call at (701) 241-9204 or (800) 736-0688 or download samples below. DOWNLOAD FREE SAMPLES
Rebuilding Community Through Vibrant Local Businesses
In her book, The Death and Life of Great American Cities, Jane Jacobs writes about the relationship of locally owned businesses and community. Here’s what she observes about the power of small, daily interactions: (Community) “grows…out of people stopping by…, getting advice from the grower and giving advice to the newsstand man, comparing opinions with other customers at the baker and nodding hello to the two boys drinking pop on the stoop…Most of it is ostensibly utterly trivial, but the sum is not trivial at all. The sum of such casual, public contact at the local level…is a feeling for the public identity of the people, a web of public respect and trust, and a resource in time of personal or neighborhood need. The absence of trust is a disaster to a city street.” The Hidden Costs of Absentee Ownership The July edition of our Local Edge direct mail postcard focuses on the importance of local business and its impact in the community it resides. While our global economy has its perks, often a decrease in independent business owners brings a loss of personal investment in the community itself. Research consistently reveals that absentee-owned companies result in hidden costs: depressed
Doodle Away!
Do your customers like to doodle? Studies show that jotting notes or designs on paper can jog memory, sharpen focus, and help us grasp new concepts and refine creative ideas. As printers know, people still “think best” on paper, so remind your customers of this and get them engaged and thinking as they doodle on printed brochures! Brochures Bring Them One Step Closer The July 2017 FastStart mailer highlights the effectiveness of a well-printed brochure. Even when prospects have a favorable first impression of a company (or product), they often require multiple touchpoints to move from curiosity to commitment. Help your customers recognize that outstanding brochures fortify the reputation your customers have diligently crafted, bringing a no-nonsense message that their products are a sound, worthwhile investment. Excellence Determines Effectiveness Brochures are a natural bridge from people to products, enhancing face-to-face communication in an organized, professional manner. Get your customers attention and have them thinking about investing in high-quality brochures that instantly impress! FastStart challenges customers to put your creativity to work generating striking layouts, dramatic design, and a riveting final product. Leverage the power of a beautiful brochure and close the deal today. Give yourself a credibility boost with the FastStart
Break Free from Your Stale Content
Celebrate your independence from the same old content this July and get in on the July 2017 Business Forum direct mail newsletter right away! This month is filled with a combination of actionable content for business owners or managers as well as articles that bring life into balance. Make Branding Stick with Promotions and Good PR PR is sometimes misunderstood and simply used as another word for marketing. In July’s issue, we take a look at what good PR should focus on. By separating out the things that PR is not, you’ll help businesses pinpoint a better PR strategy. As July rolls along, many organizations start to plan the promotional items they will hand out this fall. You’ll want to take advantage of this time with this issue that has great suggestions to use printed magnets to display everything from sports schedules to helpful household tips. Your customers and prospects will see how you can help them make their branding stick! Decompress the Stress Getting ready for fall is also on the minds of parents who have to think about childcare. Tips from Child Care Aware are included this month to help parents make the best choices for their families. Balancing family
Increase Interest and Productivity This Summer
Summer is on its way, and we couldn’t be more excited. The June 2017 issue of the Business Forum has us just as pumped! We’ve gathered some of the most helpful information to increase KPIs (Key Performance Indicators) and get the most out of your team by finding their strengths and minimizing weaknesses. Strike the Perfect Work/Family Balance This month you can increase customer knowledge on useful tools that will increase productivity through a few of the best apps on the market. We’re not all work and no play this month. Many of the articles straddle both personal and professional life and the importance of family. You’ll find this month’s book review of “Grit” by Angela Duckworth to be a bridge between thinking of success in the professional sense and looking at your kids’ potential to discover how you can take steps toward influencing success in either situation. Another article this month gives your customers a few ideas on how to make their customer rewards programs more successful with a few simple ways to increase customer interest in signing up and increasing the return on any rewards efforts. Boost Interest With Print Call us today to get access to one of
Where Corners are Never Cut
On February 6, 2016, the city of Tainan, Taiwan, was slammed with a magnitude 6.4 earthquake (and sixty-eight aftershocks!). A day later, examinations of a toppled 17-story high-rise apartment building showed horrific structural problems including pillars reinforced with Styrofoam and empty tin cans. Similar quality control issues were exposed in Japan when seven massive hotels were forced to close after a prominent architect was found cheating earthquake building codes. The issue at hand? Corner cutting at its worst. You’re the Security They’re Looking For The June 2017 edition of our Local Edge direct mail postcard highlights the significance and security of local printing. Your customers have invested tirelessly in bringing their vision to life, and print production completes the work they’ve patiently, carefully crafted. While big-box online print can bring hassle, headaches, and generic, substandard products, trustworthy local service ensures a flawless finishing touch. Printing locally assures clients a seamless match of color, brand, and professional materials EVERY time they print. A Flawless Finishing Touch Show your customers how local print pairs two winning elements: a wholehearted commitment to excellent craftsmanship, and the matchless service that comes from fully invested relationships. We’ll encourage prospects to find security and confidence with
A Productivity Push
The Industrial Revolution (beginning around 1760) was one of the most spectacularly fruitful periods in history. Almost every aspect of life was transformed as people harnessed electricity, expanded transportation, and streamlined industrial processes with new machines. Output multiplied exponentially: while previously one daily laborer could clean a pound of seeds from cotton, the mechanized cotton gin could remove fifty pounds per day! Productivity. In our personal and professional realm, it is something we all long to master. But increased productivity takes imaginative, personal, upfront investment, and that can be an overwhelming obstacle. Give prospects the creative boost they need with the FastStart mailer, our product-of-the-month marketing piece that showcases universal, high-frequency items aimed at energizing client interest and activating your sales. Sweeten the Season with Fresh, Creative Menus Our June FastStart mailer showcases menus and lists of services, persuading your customers to overhaul the ordinary in three key areas: Atmosphere. Guests deserve more than good food or service, they’ve come for an EXPERIENCE. Fabulous list of services displays and food menus craft a brand expression that excites atmosphere and heightens curiosity. Creativity. Attention-grabbing, alluring menus and lists of services take consistent research, updating, and imagination. Updated menus can bolster revenues
The MI4P Process
This two-minute video will show you how we take you through Our Proven Process. No surprises; no bumps in the road!
It's worked for hundreds of printers just like you; it will work for you, too! Download the MI4P Proven Process PDF below, and follow along.
PDF: The MI4P ProcessSay Hello
Who We Are
What We Do
Marketing Ideas For Printers
5990 14th Street South
Fargo, ND 58104
(701) 241-9204 (800) 736-0688
© 2025 Marketing Ideas For Printers
Our Privacy Policy | Terms of Service
