Content Archives - Page 4 of 9 - Marketing, content, & technology to help printers sell more printing

When sales are down and sales are up, there’s one thing you should do: direct mail marketing. Why? Because… Direct mail response rates are five to nine time higher than any other channel. Direct mail’s average lifespan is 17 days, while the average lifespan of an email is 17 seconds. 62% of consumers who responded to direct mail in the past three months made a purchase. The downside is direct mail takes work, right? You have to come up with the content each month, write it, and design it… unless you have all the files sent to you each month ready to print with a direct mail marketing subscription from MI4P. Here’s what’s coming up in the November content packages available for download now. Local Edge Buying local is a huge advantage, and in this month’s edition of the Local Edge postcard it’s being highlighted with text like: “Remember when customer service people looked you in the eye and smiled? Or when you’d walk into a neighborhood store and were greeted by name? When you buy your printing locally, it ensures you get one-on-one service, superior product knowledge, and a partner who will work with you to bring your ideas

It’s time to make your own marketing a priority! Here’s a look at the latest content available to you now. From ready-to-print direct mail content to automatically published website content, you’ll find exactly what you’re looking for: more print sales! Business Forum Connect with your business clients on a monthly basis with the power of print! You can (and should) be the example to your business customers on how they can connect with their own clientele, and the Business Forum newsletter is the perfect tool to help. In the October issue, available for download now, you’ll find: Tips for more engagement on social media like this one, “Stop talking at your audience and instead invite them into the conversation with compelling questions.” A print feature on the importance of opening the lines of communication with comment cards Tips to keep the ever-present digital presence under control Workplace dos and don’ts for a healthy work environment And more! Get (and stay) connected with your audience with this stellar corporate newsletter. Coffee Break What if you could encourage smiles and sell more printing! The Coffee Break is an 8.5 x 14 newsletter that features the fun needed to break up the heaviness that life sometimes

What’s the first step to selling more printing? Content. “Content builds relationships. Relationships are built on trust. Trust drives revenue,” as Andrew Davis says. Below you’ll find exclusive content options to choose from to start building relationships and selling more printing today! Business Forum Did you know there’s a simple solution for how you can better step up your B2B marketing game: the Business Forum direct mail monthly newsletter! This 8-page newsletter is the perfect tool for highlighting your business expertise and showing off your stellar print quality. In the September issue, available for download now, your readers will find a variety of relevant and useful informati on, including tips for event sponsorship on a local scale, buying your teen’s first car, and business meeting etiquette. The latest issue also showcases testimonials and case studies as the print product feature and how to draw in new customers with print! “Print engages customers and keeps their attention, allowing your message to be read and understood. You have a better opportunity for your call to action to get results when the customer spends the time ingesting your offer on a printed brochure, direct- mail item, newsletter, or other unique printed resource.” Want to snag

Ah… the welcomed days of summer. Summer days are meant for picnics and parks, not worrying about finding time to create your next direct mail marketing campaign. When you’d rather enjoy some fun in the sun, leave your content needs to the experts. Here’s what’s coming up in the August content issues, available for download now. Business Forum The Business Forum newsletter is designed to showcase your business know-how and let your business clients know about the many print marketing options you have at the ready for them. This month you’ll see articles on topics like these: Tips for helping others grow using business consulting as a growth strategy Ways you can cut the clutter at home and the office How-tos on how to deal with troublemakers and ditch the to-do list You’ll also show your B2B clients how to make their marketing project a success story with the: Ultimate guide to marketing with print, The power of promotional items, And tips from a book review that shares the inside secrets of Amazon. Build the business relationships that create sales with the Business Forum B2B newsletter. Coffee Break Coffee Break will continue to spark smiles and laughter this month with

Content acts as a welcome mat. People will go where they’re invited, and the same is true of your prospects and customers. Content extends the necessary invitation for print buyers to come and visit you. Take a look at the content invitation available for your marketing toolkit now! Printer’s Press The Printer’s Press newsletter has been our most popular direct mail product since its debut in 1988. Written to appeal to all audiences, it is intended to present your printing firm as a well-informed and good-natured business. In the July issue, available for download now, your audience will learn how the first step in a business relationship is letting the customer know you’re there. Then, move on to showing them how you are positioned to help with the compelling power of brochures and flyers. Also available this month, readers will enjoy other interesting articles, including this featured Customer Care article: As pedestrians in Damrak, Amsterdam, endured what looked to be a record-breaking heatwave, the local McDonald’s was looking for a way to up their smile value in the neighborhood. They worked with a company to create a heat-activated billboard with a panel that opened once the temperature reached the record

No matter which path is best for your business, the right solution is waiting for you in the all-new content available now! Don’t work harder; work smarter and let these powerhouse projects do the work for you. Take a look! National Direct Mail National Direct Mail is a great option for your national marketing campaigns. With no use restrictions, you are free to use the content wherever you please, both online and offline! The June issue (available for download now) encourages your print buyers to put their name front and center with the staying power of labels, clings and magnets, and your help. Make a great impression while at the same time helping your customers create an impossible-to-ignore presence through print marketing. Pair a powerful direct mail piece along with the included social media and email marketing content, and you have a powerhouse marketing campaign each and every month with National Direct Mail. Printer’s Press Printer’s Press is our number one selling package, and this month’s issue will show you why. So much of the sales revenue your print company brings in depends on the small ways you keep your name in front of customers. How will they think of you

No matter how they suffered or excelled through this past year, your print buyers need to be reminded that their own customers are ready for normalcy. Let them know that you’re here with the direct mail content packages that have been ready for you every month without interruption. National Direct Mail With National Direct Mail, you have the perfect solution to target any market in the nation. This mailer has no zip code restrictions and is delivered to you each month, ready to print. The May issue, available for download now, is focused on helping your customers with mailing services, showing how easy it is to leave any mailing project in your capable hands. Show your print buyers how mailing services with you will save them time and money! Printer’s Press Printer’s Press is the perfect-sized newsletter to brighten a customer’s day while at the same time keeping their print projects and your ability to fulfill them at the forefront. The May issue, available for download now, highlights examples of above and beyond customer service, great ideas for postcards, and a unique print project that really thinks outside the box by a major retailer. Inspiration is everywhere, and this direct

We might not be talking about basketball here, but we are serious about taking the crazy out of implementing your marketing plan! Content is about story, and telling the right tale of inspiration at the right time is just what these direct mail and content packages do. Inspire your print buyers to come to you for their printing project needs and show them exactly what you’re made of (but without all the work)! National Direct Mail Companies who share useful tips and advice with their customers benefit from higher customer brand loyalty, and an easy way to reach customers is with a printed newsletter. The March issue of National Direct Mail is ready for download now. It reminds your customers of the benefits of sharing their knowledge through print newsletters. Start touting your “nation-wide” customer base today with no zip code restrictions on direct mailings and complete social media and email marketing content included. Click here to see what Doug Smith of Paper Graphics thinks of the National Direct Mail package. Printer’s Press The inevitable tax season is approaching soon, and the March issue of Printer’s Press features a little advice for getting a better return – with print! Signs

Bless your heart! February’s content is filled with heart-filled articles ready for you to spread to your magnificent customers. Created with love to help you grow your business, every package below is a superb option to save you time and effort in attracting customers and contracts. National Direct Mail Go big this month and show your customers the benefits of living larger than life with posters and banners. Large size prints are perfect for spring marketing campaigns, and the February issue of National Direct Mail puts the power of large print on display. National Direct Mail can get your printing firm’s name in the hands of potential buyers across the entire country with no zip code restrictions and included direct mail and social media marketing. This versatile mailer is poised to capture a wider audience and help you expand your market. The sky’s the limit. Printer’s Press This compact newsletter is designed to grab your customers’ attention! With print ideas, customer care articles, and a little light-hearted fun thrown in (such as trivia and “Can You Guess the Year?”), the Printer’s Press newsletter is the perfect combination to stay in touch with your buyers. Get February’s Printer’s Press package today,

Before the holidays sneak up on you and overtake your schedule, check out the new direct mail packages you can rely on for increasing your print customer base! Take comfort in knowing that someone has your back this season and is ready to make your life run smoothly (at least in one area). Take a peek at the themes and content for the upcoming December issues and get your favorite offerings downloaded today. National Direct Mail It’s the marketing staples that keep businesses running, and this month, it is a push to get your print buyers ready for the new year ahead. Holiday sales are upon us. Remind your customers to get their print inventory stocked up with the December issue of National Direct Mail. And, remember, National Direct Mail is the perfect marketing mailer to expand your audience. There are no zip code restrictions, and you can take advantage of the included social media and email marketing content. Go for it and bring home a ton of new customers! Printer’s Press It’s time to let your customer orders take flight with the December issue of Printer’s Press emphasis on flyers (available now!). This compact newsletter is the perfect size

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