Want More? Archives - Page 3 of 12 - Marketing, content, & technology to help printers sell more printing

A while back, I told you about how much I enjoyed my comfort zone, in contrast to my risk-taking husband, in a blog titled 7 Do’s and Don’ts for the Risk-Adverse Printer. These days, I’m still not riding kayaks off of cliffs or participating in family skydiving events like the one below; however, that doesn’t mean my comfort zone hasn’t

Improvement is a concept akin to owning a print business or simply being human. We’re all geared toward ways to improve ourselves, improve processes, and become more efficient. Don’t believe me? Check out all of society’s recent advertisements, and you’ll see adjectives like “better,” “greater,” and just about every other “er” you can think of. While striving for improvement is

About seven years ago, I shared a tip about one way I stay in vacation mode when I’m on vacation. It’s important to me to honor my family by not letting my attention drift back to work. Knowing that “checking my email just for a few moments” is a surefire way to get sucked back into work, I established a safeguard.

Today’s print industry is facing a new challenge: reaching a generation raised in the digital age. Research shows that print remains a priority with many companies, with one-third of many corporations’ advertising budgets still dedicated to print materials. However, to remain a relevant and vibrant option in today’s marketing space, you and your team will need to find unique ways

At its core, marketing is about solving the pain points of your buyers. As Jonathan Lister of LinkedIn says, “As marketers, we should be changing the mantra from always be closing to always be helping.” Marketing genius can feel tricky and elusive to some, but it doesn’t have to be any more complicated than simply helping others make their lives

It’s no secret that the printing industry has been feeling the increasing effects of the paper shortage crisis. This pain point has been popping up in conversations on online forums, phone calls and email connections with our printers, and even social media. Just this past week, we posted the following meme on our LinkedIn channel, and the comments that followed

Have you ever gone on a road trip without a plan? I’m talking no destination, no starting place, no clothes for any particular climate… really, no plan at all. The kind of road trip where you get in the car and start driving, figuring out which direction to head as you go. Unless you are a true “free spirit,” I

“Hey, you, look at me! Can’t you see how great I am? I am the best there is. You’d be a fool to work with anyone but me and my business, for we are THE BEST.” Ugh. Insert eye-roll here. Most people actively avoid those who exude an attitude like this. But, have you ever noticed that many business owners

I like talking to people to find out what makes them tick. Why? Because people are interesting. When you learn what motivates a person to get up in the morning, what brings them joy or makes them light up, you get to communicate on a whole different level than just simple conversation. This new level of communication is where connections

Print owners are some of the toughest people on the planet. Get to know a few, and you’ll quickly find undaunted passion, unwavering integrity, time-tested grit, and a deep love for small business and their families. But as any entrepreneur knows, owning a business isn’t all sunshine and roses. There are times when the high highs are met with low lows,

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