The How and Why of Creating a Road Map for Your Print Business

Have you ever gone on a road trip without a plan? I’m talking no destination, no starting place, no clothes for any particular climate… really, no plan at all. The kind of road trip where you get in the car and start driving, figuring out which direction to head as you go. Unless you are a true “free spirit,” I imagine this would be pretty unusual. Yet more and more, I meet business owners with no idea where they’re heading with their business. Instead of having a plan, these business owners keep coming into the office and putting out fires, doing whatever they do every day, hoping for new orders and new customers to come in. Busy Vs. Productive: There’s a Difference If I’m being honest, and I am, this describes how my dad and I ran our business in the early days of Brandywine Printing. We were super busy all the time, but we weren’t always happy with the work we were doing. We didn’t realize that if we could just get organized, we would be able to accomplish more with less effort, and our “busyness” would be productive and, therefore, more profitable. But as the saying goes, “You

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