New Content Archives - Page 3 of 7 - Marketing, content, & technology to help printers sell more printing

Websites, Ideas Collections, Marketing Ideas For Printers, The Perfect Score

To score or not to score? This question faces anyone creating a printed piece that must be folded before mailing, display, or delivery. Your customers may not realize the importance of scoring paper or preparing printed materials so that they fold cleanly. Our latest print tip, added to the Ideas Collection of every website provided by Marketing Ideas For Printers, gives your clients a basic tutorial on the criteria and methods to consider when weighing the benefits of including this step in the print process. To Score or Not to Score? Educating your customers regarding scoring is easy with this latest print tip. Here’s a sample from the article: While in some cases folding without scoring is sufficient, often scoring will eliminate unsightly creases and buckling in the printed material. The primary consideration in whether or not to score a printed piece is the thickness of the paper being used for the project. As a general rule, paper that is 100 lbs. or heavier should be scored before folding. Other instances where scoring the paper is recommended would include: There is heavy ink coverage across the folded area. You will be folding against the grain of the sheet. A critical

Direct Mail, Business Forum, Increase Interest and Productivity This Summer, Marketing Ideas For Printers

Summer is on its way, and we couldn’t be more excited. The June 2017 issue of the Business Forum has us just as pumped! We’ve gathered some of the most helpful information to increase KPIs (Key Performance Indicators) and get the most out of your team by finding their strengths and minimizing weaknesses. Strike the Perfect Work/Family Balance This month you can increase customer knowledge on useful tools that will increase productivity through a few of the best apps on the market. We’re not all work and no play this month. Many of the articles straddle both personal and professional life and the importance of family. You’ll find this month’s book review of “Grit” by Angela Duckworth to be a bridge between thinking of success in the professional sense and looking at your kids’ potential to discover how you can take steps toward influencing success in either situation. Another article this month gives your customers a few ideas on how to make their customer rewards programs more successful with a few simple ways to increase customer interest in signing up and increasing the return on any rewards efforts. Boost Interest With Print Call us today to get access to one of

Direct Mail, Local Edge, Marketing Ideas For Printers, Where Corners are Never Cut

On February 6, 2016, the city of Tainan, Taiwan, was slammed with a magnitude 6.4 earthquake (and sixty-eight aftershocks!). A day later, examinations of a toppled 17-story high-rise apartment building showed horrific structural problems including pillars reinforced with Styrofoam and empty tin cans. Similar quality control issues were exposed in Japan when seven massive hotels were forced to close after a prominent architect was found cheating earthquake building codes. The issue at hand? Corner cutting at its worst. You’re the Security They’re Looking For The June 2017 edition of our Local Edge direct mail postcard highlights the significance and security of local printing. Your customers have invested tirelessly in bringing their vision to life, and print production completes the work they’ve patiently, carefully crafted. While big-box online print can bring hassle, headaches, and generic, substandard products, trustworthy local service ensures a flawless finishing touch. Printing locally assures clients a seamless match of color, brand, and professional materials EVERY time they print. A Flawless Finishing Touch Show your customers how local print pairs two winning elements: a wholehearted commitment to excellent craftsmanship, and the matchless service that comes from fully invested relationships. We’ll encourage prospects to find security and confidence with

Direct Mail, FastStart, Marketing Ideas For Printers, A Productivity Push

The Industrial Revolution (beginning around 1760) was one of the most spectacularly fruitful periods in history. Almost every aspect of life was transformed as people harnessed electricity, expanded transportation, and streamlined industrial processes with new machines. Output multiplied exponentially: while previously one daily laborer could clean a pound of seeds from cotton, the mechanized cotton gin could remove fifty pounds per day! Productivity. In our personal and professional realm, it is something we all long to master. But increased productivity takes imaginative, personal, upfront investment, and that can be an overwhelming obstacle. Give prospects the creative boost they need with the FastStart mailer, our product-of-the-month marketing piece that showcases universal, high-frequency items aimed at energizing client interest and activating your sales. Sweeten the Season with Fresh, Creative Menus Our June FastStart mailer showcases menus and lists of services, persuading your customers to overhaul the ordinary in three key areas: Atmosphere. Guests deserve more than good food or service, they’ve come for an EXPERIENCE. Fabulous list of services displays and food menus craft a brand expression that excites atmosphere and heightens curiosity. Creativity. Attention-grabbing, alluring menus and lists of services take consistent research, updating, and imagination. Updated menus can bolster revenues

Printer's Press, Marketing Ideas For Printers, Direct Mail, Introduce Yourself With Printer's Press

Are you waiting in anticipation to check out the latest issue of Printer’s Press? In this Issue In the upcoming June 2017 issue you’ll find articles on: Fun ways to teach children the value of money Relief for hand and knuckle pain A mouthwatering recipe for Crab Macaroni and Cheese And a travel article about Bodie, California, a historic ghost town that is frozen in time. Business Cards Through the Ages People have been using paper to formally introduce themselves for centuries. In the 15th century, the elite Chinese used handwritten visiting cards to announce their name and purpose of their visit. Later, trade cards, which were a popular marketing tool during early 17th century London, were used for advertising and providing directions to a merchant’s location. If you’d like to read more about how business cards have evolved and remained an essential accessory for introducing one another, as well as many other interesting articles, check out the latest issue of Printer’s Press. To get started or download samples, give us a call at (800) 736-0688 or (701) 241-9204 or click below. Download Samples

Direct Mail, Coffee Break, Need a Happy, Well-Cared-For Customer?, Marketing Ideas For Printers

The July 2017 issue of Coffee Break will be coming your way soon! Positive relationships don’t just happen – they must be cultivated. One way to nurture a positive relationship with potential customers and strengthen existing relationships is through your marketing. The Coffee Break newsletter allows you to let your potential and existing customers see your human side, and reminds them that business doesn’t have to be boring. What makes Coffee Break such a great way to connect with your customers? It is unique in its content and presentation. Your marketing will stand out simply because it is in a class by itself. Additionally, the content of the newsletter is just begging to be shared—from facts on the monthly calendar to quick jokes and quips, readers of Coffee Break are bound to share what they’ve read with people they know. A little boy was doing his geography homework one evening and turned to his father and said, “Dad, where would I find the Andes? “Don’t ask me,” said the father. “Ask your mother. She puts everything away in this house.” When your customers and prospects share it with people they know, there’s a good chance your company’s name will be

White Paper, Websites, 6 Tips to Master Networking, Marketing Ideas For Printers

Networking can be the lifeblood of business, especially for businesses that find it difficult to advertise in traditional ways. Our latest white paper “How to Master Networking” takes the guesswork out of the right approach to using networking as a strong part of building a successful business. Become A Master Networker Included in this whitepaper are tips to help networkers understand the difference between networking and selling, as well as: How networking builds future sales Building trust-based relationships Choosing the right networking opportunities Making the most of your circle of contacts Creating power networking partners Building a lifelong sales funnel through the people you already know With this guide on “How to Become A Master Networker,” you can help your customers with great advice on how to build their sales funnel with networking and prove your value as part of their success! Read the complete white paper here on one of our public demo websites, or get started creating your own free demo website from Marketing Ideas For Printers today. GET NETWORKING

Direct Mail, Tips, Marketing Ideas For Printers, 8 Tips to Make Your Direct Mail Marketing Your Own

The direct mail packages from Marketing Ideas For Printers couldn’t be easier! Each month we send you a link for a press-ready file of the text and artwork, two months ahead of publication. You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s), offering you the ability to produce consistent, reliable, high-quality content every month with minimal effort. But that doesn’t mean you get off entirely scot-free… Launch Into Something Great The reality is that any marketing campaign takes thought, planning, and a target to aim for. We desire to provide the best springboard for you to launch your monthly marketing campaign in a way that suits your print business and allows the greatest return on your investment. Part of that desire includes helping you discover ways to take the launchpad of the design and content we provide and then make it into something even better: your own. Hone In Here are eight ways that you can customize your direct-mail marketing to hone in on your target: 1) Build Your Samples Arsenal Photograph a collection of printed pieces you are proud of or save the artwork files of recent projects you’ve

Printer's Press, Direct Mail, Marketing Ideas For Printers, Satisfy Their Interest

The May 2017 issue of Printer’s Press will be ready soon, and it is packed with interesting articles that will not disappoint. In the upcoming May issue you’ll find articles on: Easy things that make you smarter Tips for surviving spring allergy season A delicious Chicken Adobo recipe that is shockingly easy to make The Top 10 Spring Pantone Colors… which is your favorite? And a travel article about the Going to the Sun Road in Glacier National Park… one of the world’s most beautiful scenic drives. The Legacy Lives On Reach your customers with inspiring stories of unique printing efforts. Here’s an excerpt from the May issue of an article entitled Bringing Back Tradition: Even though printing has evolved dramatically, many people still appreciate old school, Gutenberg-inspired quality prints that are created with letterpress printing. If you’d like to read more about old school printing efforts that are increasing in popularity, and many other interesting articles, check out the newly updated Printer’s Press. To get started or download samples, give us a call at (800) 736-0688 or (701) 241-9204 or click below. GET STARTED

If you’re looking for a creative way to grow your business with a loyal following of print customers, you’ll want to check out the Printer@Work email newsletter! The Choice is Yours The Printer@Work newsletter is emailed on your behalf on the 1st and 3rd Tuesday of the month, and contains ten minutes of fun, engaging content that your audience will look forward to reading. Each issue includes an inspirational letter from the owner, a humorous business cartoon, marketing tips, useful ideas, tech tips, and unique print products. Have your own content you want to include? No problem. You have the control to completely customize the Printer@Work newsletter to suit you, or you can use the quality content provided and take more of a hands-off approach. Great Content and More Printer@Work also increases traffic to your website with links to your homepage and “sticky” areas, such as the Ideas Collection and Fun@Work. Check out this example of a recent inspirational article, “The Boots.” Here’s a comical story that anyone who has taken care of small children can relate to… One day, a kindergarten teacher was helping a student who was struggling to put his winter boots on. The teacher was pulling and the

« Previous Page — Next Page »