MI4P, Author at Marketing, content, & technology to help printers sell more printing

Entrepreneur Leland Dieno says, “Your website is the center of your digital ecosystem, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” We couldn’t agree more! However, websites are often viewed as one-and-done things you do when you start your print business rather than something transitional that will help you grow your print business. Don’t let this happen to you! Keeping your website fresh, relevant, and up-to-date is simpler than you might think. Here are five things you can do TODAY to dust off your digital doorstep and lay out the welcome mat for your print buyers. 5+ THINGS TO IMPROVE YOUR WEBSITE IN ONE DAY 1. Choose One Thing to Personalize Visitors to your website want to know who you are and what makes you different. Include photos of your local area, your print shop, staff, shop dog or cat,… the list goes on! The key is to add your personal touch to your website so others get to know you better. 2. Use Your Website’s Portfolio Feature Did you know your print website has a pre-filled portfolio to

Print-buyer testimonials are among the most powerful marketing tools your print business has. However, it’s essential to present them in just the right way so that visitors to your website will read and be impacted by them. Sometimes, it’s not the words themselves that discourage potential print buyers from taking the time to read your testimonials. Often, it’s their layout that stands in your way. Thankfully, changing your testimonial layout is a simple fix that can offer maximum impact. With a few simple tweaks, you can help your customer testimonials to pop and draw the attention your business deserves! First Things First: What is Social Proof? Social proof is a published review made by a person who has purchased a product or service and found it worthy. It is a powerful marketing initiative because others are more likely to consider the product or service if others have purchased it and found it useful. Social proof is highly effective at converting a browser into a consumer. One of the most critical social proof mediums is customer testimonials or online product reviews. These types of social proof will help your print business realize results when well-written and formatted. Social proof is proven

All-new content is available now! Take a look at what’s heading your way this month through the Download of the Month Club, direct mail, and new website content. ALL-NEW DOWNLOAD OF THE MONTH CLUB In October, the Download of the Month will get your print company’s name and brand in front of your audience all year long! This simple yet effective poster calendar is a helpful addition to any office or cubicle wall and will keep you top-of-mind. Featuring a full-year calendar on one side and a sales message and coupon options on the back, your customers will begin to look for this valuable calendar from you every year! If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox. Check out

Productivity and efficiency are goals all companies strive toward, not just printing companies. But they don’t happen by accident. As Paul J. Meyer says, “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” – Paul J. Meyer When was the last time you focused on productivity and workflow efficiency at your print shop? Below are some tips to get you pointed in the right direction. Prepare for procrastinators. It’s important to anticipate that your print buyers will be procrastinators. Sure, you’d love to give them the benefit of the doubt and believe they will leave you with adequate time to complete their jobs, but that’s unrealistic. Customers expect you to move at the speed of THEM, not you. This means their due dates and problems become yours, and you have to deal with it. Are you ready? Takeaway: Implement an online ordering system that efficiently manages your production workflow, so you can anticipate and adjust to clients’ needs. Know who you are. On the flip side of bending to the needs of your print buyers, you also must have a solid understanding of who you are. What and your

Though it can be tempting to stay status quo with your email list for the sake of numbers, the truth is a smaller list of responsive email contacts is of higher quality and greater benefit to your print business. If your email list contains a large number of unresponsive contacts, it’s time to ask yourself why and what you can do about it. You want your print buyer subscribers to rapidly open and respond to your messages and have appreciable reactions to your email campaigns. But how do you accomplish this? Here are ten do’s and don’ts for maintaining an email list of responsive contacts and keeping you out of the junk folder: Do: Seek Reader Consent for Subscribing Don’t: Buy Email Lists Buying lists of contacts will provide you with a larger base audience; however, it doesn’t guarantee engagement. By allowing your readers to choose to subscribe to your emails, you have a greater chance that these people are interested in your print products and marketing services and will respond to your email campaigns. One of the most effective tools to encourage print buyers and prospects to subscribe to your email list is offering them a reward in exchange

Gratitude is at the forefront of everyone’s mind as we turn the calendar to November content. Being aware of all the things we have to be thankful for, and then taking time to express our gratitude, is an important exercise. Think of ways you use your marketing to let your customers know how much you appreciate them, and how grateful you are to partner with them in their success journey. Here are a few ideas for you! ALL-NEW DOWNLOAD OF THE MONTH CLUB In September, the Download of the Month will help you get more reviews for your print business! This simple yet effective business card design will build and solidify relationships with your print buyers. If you struggle with knowing you should promote your print business more, but you don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly

Now is a fantastic time to review your marketing plan, making note of what has worked in the past year and making plans for what the year ahead should include. The variety of marketing options we have available are a great place to start. Check them out below! ALL-NEW DOWNLOAD OF THE MONTH CLUB If you struggle with knowing you should be promoting your print business more, but you don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut. With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral. In August, you’ll enjoy a set of five bookmarks that feature statistics that support the environmental friendliness of print – right alongside your branding! For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox. Check out some of the upcoming Download of the Month Club downloads and learn more below. Tell Me More! 5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS FastStart Encouraging your customers to

Jay Conrad Levinson once said, “Your website is the window of your business. Keep it fresh; keep it exciting.” When online visitors show up on your digital doorstep, the first impression you leave with them is critical. So ask yourself: what are your print buyers learning about your business when given the opportunity to peek through your online “window”? A website can make or break your business, which is why it needs to remain one of your top priorities. When you focus on meeting the needs of today’s print buyers and selling more printing, you’ll quickly understand these top five reasons why printers choose the websites at Marketing Ideas For Printers. 1. Exclusively FOR PRINTERS Studies indicate that 175 websites are created every minute. That’s a new website every three seconds! While numbers like these might paint the picture that websites are a dime a doze, that’s simply not the case. Your website needs to fit the unique needs of your business and industry, and it needs to mold the wants and needs of your print buyers. The websites at Marketing Ideas For Printers were built by printers for printers. Who better to help you navigate your online presence than

Getting your print business found online can be a struggle. Fortunately, some tools and solutions can make it easier than ever. One such tool is Google My Business. What is Google My Business? Google My Business (GMB) gives your print business a free business profile on Google’s search page. To find your Business Profile, search for “my business” on Google. GMB allows you to list your business location on Google Maps and local search results. You can display important information about your business, including the opening/closing times, contact details, or a link to your website. And you can also manage multiple profiles. Google My Business provides your print business with a wealth of benefits, including: Local SEO Collecting reviews Business info directly from the search engine Marketing and communication tool Google My Business Insights and its benefits for analytics Free of cost Ease of Use The Many Benefits of Google My Busines For Your Print Business Let’s dive into some benefits of Google My Business a little further. 1. Better Visibility Simply verifying your business with Google will increase your chances of visibility, but you’ll want to make sure your info is accurate and engaging. Update all the print products

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