Now is a fantastic time to review your marketing plan, making note of what has worked in the past year and making plans for what the year ahead should include.
The variety of marketing options we have available are a great place to start. Check them out below!
ALL-NEW DOWNLOAD OF THE MONTH CLUB
If you struggle with knowing you should be promoting your print business more, but you don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.
With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.
In August, you’ll enjoy a set of five bookmarks that feature statistics that support the environmental friendliness of print – right alongside your branding!
For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox.
Check out some of the upcoming Download of the Month Club downloads and learn more below.
5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS
FastStart
Encouraging your customers to connect with your business is a big part of marketing.
And the FastStart mailer and postcard are simple reminders that you’re on their side and ready to help. This month you’ll find text that promotes printed calendars—perfect timing as the new year will be here soon!
Calendars are a powerful way to make sure your business and your brand are seen. Providing your customers with something they can use to make life smoother lets them know you value their success!
Local Edge
Continuing to lean into the appeal of keeping your business relationships local, Local Edge reminds your customers you are there for them just like they are there for their customers.
Start building consistent connections today with monthly postcards that will not only lead
to mutual success, but show your clients you care.
Spend some time considering the impact that a simple postcard mailer could have on the relationships you have with your customers. Then give us a call to make it happen!
Coffee Break
Month after month, the Coffee Break newsletter hits the mark with its enjoyable blend of humor, marketing, and practicality.
Son: I watched a guy do 50 push-ups in a row. Can you do that, Dad?
Dad: Of course, son. Heck, I could probably watch someone do 100 push-ups.Not a single person asked if I could run fast in my new shoes today … Being an adult is stupid.
A full page of jokes and cartoons coupled with a calendar filled with entertaining tidbits for each day make the Coffee Break the kind of marketing your customers will look forward to receiving.
National Direct Mail
We all know the impact that direct-mail marketing has, and National Direct Mail exists as an affordable way to consistently get your message in front of your customers.
This month features language and graphics that encourage getting the word out through case studies and referrals.
When people talk, they should be talking about what a great job you do. Get the word out today with creative print solutions and draw in more people to do business with you.
Printer’s Press
One thing that makes Printer’s Press unique is its size—not many full-color newsletters arrive in your customers’ mailboxes these days. A consistent mailing schedule coupled with reader-focused content and gentle marketing messages make it an ideal part of any marketing plan. Articles this month include:
- Thinking of Adopting a Dog?
- Make Your Pieces Your Own
- International Dark-Sky Places
Let us know how we can help you get this powerful tool in your customers’ hands.
NEW ONLINE MARKETING CONTENT THIS MONTH
THINK DIGITAL IS WHERE IT’S AT? THINK AGAIN.
The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.
Advertising has changed, although the need for it has not.
While digital advertising seems like an intelligent thing to do, digital is not enough. Why? Consider the story of the retail giant, J. Crew.
J. Crew’s Struggle to Maintain Brand Identity
J. Crew opened its first retail store in 1989 and, in the early 2000s, turned mainstream men’s clothing into a “lifestyle brand.” The ad executives had brilliant marketing and created a story “across the entire customer experience,” rivaling competitors like the Gap and Banana Republic.
But, in 2017, the executives were pushed out by a digital presence…
Want more? Continue reading “Think Digital is Where It’s At? Think Again.”
P.S. Promote your tip and sell even more printing with the included Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!
Explore how a website packed with automatically updated relevant content can help you sell more printing when you start your free website today. Enjoy feature-rich access free for 30 days without obligation!