Social media is a powerful sales tool for printers – provided that you leverage the proper techniques. It’s a perfect way to give value to your potential print buyers, establish yourself as an authority in the print industry, raise awareness for your brand, and more – all at the same time. It will, however, require a lot of trial and error to perfect.
Therefore, if you want to excel at social media for printers, there are several essential tips to keep in mind.
By far, the most critical social media for printers best practices to be aware of involves not just knowing where to post on social media but what type of content will allow your print business to soar.
Obviously, your ideal customer won’t be on all social networks at the same time. Some print audiences will skew towards Facebook; others might prefer the short bursts of information that Twitter provides. More professional-driven audiences spend a lot of time on LinkedIn. The list goes on and on.
Once you know where your audience is, you need to know what type of content to post to attract their attention. The majority of what you post will actually come from outside sources. You can find helpful blog posts and other types of content that you think people in your target audience would like and share them on your social media channels or take advantage of this type of content through the Social Media For Printers subscription options.
Likewise, you do need to get out there and create your own content. This includes but is certainly not limited to blog posts on helpful and relevant topics that offer unique insight, content from your website, fun items like “behind the scenes” pieces that show off your brand’s personality, and more.
You can get away with posting a link to one of your landing pages every so often – but don’t do it too frequently, or you’ll come off as “salesy.”
Speaking of the website content, you should also utilize social media to ensure people see all the work you’re doing on your primary domain. Obviously, you can’t post a 1,000-word blog post to Twitter with that site’s character limit. But you can say something to the effect of “here is a great new blog post on X topic that we thought you would enjoy, click here to read it” and include a link.
Not only does it keep you active on social media, but it helps make sure that someone who may have otherwise missed that blog post now has another chance to check it out.
If you’re like most businesses, you probably spend a lot of time putting together content for your email newsletter on either a weekly or a monthly basis. That’s great, but thanks to social media, there is no reason all that work has to be exclusive to the people on your mailing list.
Take a look at your most recent newsletter and see what small chunks you can pull out of it and turn it into a quick social media post. Maybe you offered insight into an essential piece of breaking news in the industry. Perhaps you answered a few important questions that people had that shed light on a particular topic. It doesn’t matter – not only is that content perfect for a social media post, but you can also use it as an opportunity to get even more people to sign up for your email newsletter by including a call to action as well.
Want a bi-weekly email newsletter created on behalf of your printing business? Check out the Printer@Work email newsletter subscription today!
Finally, one of the most important social media for printers tips to be aware of ultimately comes down to a matter of perspective.
While social media is relatively new in the grand scheme of marketing, there are still several tried but true rules you should follow. Chief among them is that marketing success does not come down to “throwing everything at the wall and seeing what sticks.”
Instead, every choice you make needs to be purpose-driven. Before spending so much as a dollar on social media marketing, determine your goals to see which techniques will help you accomplish them.
Then, it would help if you established what “success” looks like and measure which channels have the most significant impact regularly. After all, you can’t improve what you’re not measuring.
In the end, it’s important to remember that social media is constantly evolving, so your marketing tactics need to be positioned to do the same. Ten years ago, Facebook was all the rage, and these days, younger people are flocking to visual-based networks like TikTok and Instagram. You never know which direction things may head in, which is why you always need to be proactive about paying attention, or you will find yourself left behind.
If you’d like to find out more about the types of social media best practices that you can use to sell more printing, or if you have any additional questions that you’d like to discuss in a bit more detail, please don’t hesitate to contact us today. You can also sign up for a totally free 30-day trial of our social media marketing subscription by clicking right here. In addition to 20 Twitter posts, you also get 12 Facebook posts, eight LinkedIn posts, and eight full blogs – all completely free of charge so that you can see what an impact these efforts can make on your business moving forward.
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