Direct Mail For Printers Archives - Page 5 of 14 - Marketing, content, & technology to help printers sell more printing

Credibility is essential to a company’s success, and communicating trustworthiness often starts with print. Take the lead on this yourself, as you showcase some of the beautiful marketing options available through Marketing Ideas For Printers in this month’s download: National Direct Mail Want to set your company apart with an expert they can trust? Newsletters are a great way to start! The March issue of the National Direct Mail marketing package features the many benefits of printed newsletters: Employee News: Cultivate culture and share important information with your staff through a newsletter. Helpful How-tos: Share tips and time-savers with your customers to ensure they’re getting the most from your products and services. Personality: Sprinkle your own flavor into each issue to engage readers, retain interest, and liven things up. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press What is the only mammal that can’t jump? If you read the March edition of Printer’s Press (available now) you will find out! Smart, fun, and easy to read, this issue features the incredible benefits of cucumbers, a

For years, 2020 has been on the horizon of many trend-watchers. Soon, we will be living it. Are you ready for the new challenges and opportunities this decade will bring? Be a proactive thought leader with versatile marketing that positions you as a fresh-thinking, dependable business partner in your community. National Direct Mail (New in 2020!) Did you know the Direct Marketing Association found that 79% of flyer recipients read, keep, or pass along the flyers they receive? The National Direct Mail content (including mailer, self-mailer, envelope, and matching social media or e-mail campaign content) will help you promote the benefits of full-color flyers in the February issue. Encourage your customers to invest in printed flyers for trade shows, internal communication, and strategic sales. The National Direct Mail option features much of your favorite Marketing Ideas For Printers content with one notable difference: no zip code restrictions. When you want to reach far, go national! Printer’s Press Make today a masterpiece! The February issue of Printer’s Press, available now, offers upbeat articles on a fresh gratitude focus, money-saving strategies that help you prioritize travel, and daily tips for strengthening your immune system. The Printer’s Press newsletter appeals to all audiences

A new year brings new opportunities, and one of the best options at your fingertips includes an all-new, unrestricted, multi-channel National Direct Mail package. Want to keep your friends close but also cast your net a bit wider? Read on to learn about our new National Direct Mail package and other fabulous January content available now! Introducing National Direct Mail With online ordering capabilities, your business is no longer limited to selling to a particular zip code. Today you can reach customers across the country with personal, high-quality direct mail options. The new National Direct Mail package option features much of your favorite Marketing Ideas For Printers content (including matching social media and e-mail pieces) with one notable difference: no zip code restrictions! Elevate the benefits of your business with practical tips, fun facts, and optional coupons. If you’re looking to expand your influence, National Direct Mail is the way to go! Printer’s Press Printer’s Press offers an informative, friendly way to keep your name in the mix with your VIP clients. This month discover five unique getaway options, tips for saving big on everyday expenses, and an anecdote about a magnet postcard “direct-mail miracle.” Beyond its usual work/life blend,

Year after year, direct mail marketing continues to beat back the obnoxious “print is dead” claims with more and more businesses coming to grips with the idea that junk mail is found in inboxes, not in mailboxes. That’s because direct mail pulls a higher response rate than any other digital direct marketing medium, boasting results of five to nine times greater than email, paid search, or social media. Printers have seen this increasing trend as well, and many have made the smart choice to invest in a consistent, monthly direct mail marketing campaign. These printers faithfully target area zip codes and have been working hard establishing trust, building relationships, and, ultimately, increasing their sales. It’s an investment in which they’ll never be sorry. But there’s just one problem. The World Got A Whole Lot Smaller Before the internet, a printer’s target demographic consisted of the city and the surrounding areas of where their business was located. But, that’s not the case anymore. With online ordering capabilities, you’re no longer limited to selling to a particular geographical area. Today, you can reach customers across town as well as across the country. And… so can your competition. That means it’s your job

They say that when you fail to plan, you plan to fail. As your 2019 content comes to a close, December offers an ideal opportunity to reflect on your success and update your goals. Are you growing, succeeding, or adapting? At Marketing Ideas For Printers, we’re committed to helping you look your best and to sell more printing. Here’s a sample of our December 2019 content, available for download now, to help you consider your best marketing strategy for the future: Printer’s Press Printer’s Press offers an informative, friendly way to keep your name top-of-mind with your clients. This month includes skincare tips for winter, a story of Christmas tree goodwill, and a peppermint meringue recipe that brings fresh flavor to your holiday lineup. Beyond its usual work/life blend, Printer’s Press tips your customers toward print options like these: “If you’re already sending mail to your customers every month, why not add a compelling statement stuffer? Well-designed statement stuffers get your message across at a time when your customers are already thinking about your company. Ask us about creating statement stuffers today!” Business Forum Business Forum equips people to stay on top of their professional game. The December issue (available

Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads, re-engage customers, and create micro-moments in those customer journeys. Establish your business a trusted resource with the fresh mix of digital and direct-mail content. The November issue download is now available. Printer’s Press Printer’s Press offers your clients timely information and a good mix of fun. This month we include strategies for healthy grocery shopping, Thanksgiving trivia, and tips for making a great first impression. The November Printer’s Press also highlights door hangers as a simple way to get a foot in the door: “Marketing with door hangers is a direct, simple, and affordable way to target your audience and get results. Not only do door hangers typically stand alone without competition, but they must be physically removed from the doorknob, making them more likely to be read and to make an impression that lasts beyond a brief glance.” Business Forum Business Forum is all

Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a product-of-the-month mailer, a “benefits of buying local” postcard, or monthly Ideas Collection tips: short tech, print, marketing, and design articles added to every website provided by Marketing Ideas For Printers. Ready to open doors? Here’s some of the smart content coming your way in the October issues, available now: Business Forum Looking for immediate impact? Business Forum positions you as a friendly advocate and helpful partner to the professionals in your network. Enjoy articles that: Go more in-depth Give useful advice Remind customers of the limitless printing possibilities you provide The October edition features family communication mistakes to avoid, tips for effective coupon campaigns, and tangible customer relations questions to evaluate how well your team is collaborating. Printer’s Press As our most popular newsletter, Printer’s Press is smart, interesting, and fun to read. October’s edition features: Migraine triggers to avoid Ideas for

Alright, you ready? Here’s a pop quiz for you… In the unlikely event that you experience a loss in cabin pressure while flying, whose oxygen mask should you secure first? Did you say your own? If so, congratulations! You paid attention to that friendly flight attendant at least once on your travels. Ok, here’s another one… ready? In the unlikely event that you experience a loss in printing sales, whose marketing strategy do you focus on first? Hmm… Did you have to think about that one a little longer? It’s ok. You’re not alone. The reality is, it is a lot easier to help your print buyers with their marketing efforts than to notice your own sales turning blue from a lack of marketing oxygen. Secure Your Direct Mail Oxygen Mask First Direct mail advertising is one of the best-kept marketing secrets to boost the sales of most businesses. In fact, one of the uphill battles the print industry is climbing is this idea that direct mail advertising should be avoided because it’s too difficult. But is it? As a printer, you have the expertise (and advantage) of understanding, mastering, and guiding not only direct mail for your own print

When your customers think of excellence in printing, does your name immediately come to mind? Fall is an excellent time to refresh your image, making you the creative professional your customers think of first. Here is some of the terrific content coming your way in the September issues (available now!) to help you rank top in class! [New White Paper!] Dynamic Influence: Becoming a Thought Leader in Your Industry Would you like to increase your strategic visibility, advance your career, or create top-of-mind awareness for your business? Thought leadership requires a combination of tools, experience, and effort. The latest white paper provided by Marketing Ideas For Printers is now available and features three strategies to grow visibility and 10 content tools your clients can use to expand influence. The personal and professional benefits of thought leadership are considerable: “Positive exposure creates a snowball effect: influencers receive invitations to join corporate boards, experience increased opportunity for promotion or awards, gain access to people, and participate in industry-changing leadership roles . . . People who excel in their purpose as leaders are invigorated as they shape policies, set precedents, mentor people, and create models for others to emulate. An enduring legacy is

Sharp marketing can put the wind at your back! Here’s a preview of the content geared at giving your business growing momentum this month: Printer’s Press Want to keep your print products in the limelight this month? Printer’s Press lights up the night featuring outdoor evening entertaining, Kit Kat’s chunky chocolate direct mail teaser, an “American Riviera,” Big Sur spotlight, and attention-grabbing table tent promotions. Coach your clients on these easy “pop-up promos” for trade shows, meetings, luncheons, and more in the June issue now available for download. Business Forum Repetition brings recognition. Give your name staying power with this month’s Business Forum, offering four tips for successful direct-mail campaigns, strategies for dealing with office interruptions, guidance for avoiding the “Summertime Slump,” and life skills for cultivating independence in kids. The June issue offers app spotlights, a “Magnetic Marketing” book review, and ideas for custom corporate notes like greeting, welcome, and thank you cards. Local Edge When school is out, schedules get crazy. Offer your clients a stress-free shortcut with the content from this month’s Local Edge: “Specializing in Impossible Deadlines. Why burden yourself with time-consuming details or impossible deadlines? From concept to completion, we can design and manage every

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