Printer's Press Archives - Page 4 of 5 - Marketing, content, & technology to help printers sell more printing

Printer's Press, Direct Mail, Marketing Ideas For Printers, Take Your Pick of Content

We want your opinion! In the upcoming October issue of Printer’s Press, we have included an alternate cover story option. Two Great Content Options In addition to a fun, general interest article (Tips to Winterize Yourself), you will find an optional print-focused article, which provides examples of print in action (Put Your Business on the Map). You can choose the article of your preference by simply selecting either the Standard or the Business version. Correlating artwork for both articles is also included. We’d Love Your Feedback! We’ll follow up with you to get your feedback on which type of article you prefer on the cover of Printer’s Press (a general interest article or a print-focused article). But, if you want to let us know NOW, email us at customer.care@mi4p.com or use the comment form in the footer below. We appreciate your feedback and look forward to ensuring Printer’s Press remains a fan favorite for years to come! If you’re not already a subscriber, download some free samples and see how a consistent marketing piece each month can reap tremendous benefits for your business. GET YOUR FREE SAMPLES

Printer's Press, Direct Mail, Marketing Ideas For Printers, Show them the great resource you are

Fall is on its way, and so is our latest issue of Printer’s Press! In this issue In the upcoming September issue you’ll find articles on: The importance of family traditions Tips to reduce the discomfort after dental work The top 10 slang words of 2016 A mouthwatering recipe for Greek Chicken Pasta And a travel article about the Hollywood Sign – one of the world’s most popular landmarks. The Holidays are Fast Approaching! Your print shop is a great resource for many of your customers’ and prospects’ holiday needs. Let them know it! Whether they need invitations, greeting cards, gift certificates, table tents, place cards, raffle tickets, coupons, event posters, and much more, showcase how you’re here to help and take away their stress during this busy season. For other creative ways to stay in touch with your customers and promote your business, check out the latest issue of Printer’s Press. To get started, give us a call at (701) 241-9204 or (800) 736-0688 or download samples by clicking below. DOWNLOAD FREE SAMPLES

Hooray! It’s almost time to check out the latest issue of Printer’s Press! In the upcoming August issue, you’ll find articles on: Tips for creating and maintaining a positive attitude Nervous habits that are harmful to your health An easy, yet delicious recipe for Breakfast Biscuit Quiches And an interesting travel article about Biosphere 2, the world’s largest earth and environmental science laboratory Low Postage and High Readership! Help your customers ensure their coupons get noticed when you design them as a postcard! Coupon postcards are affordable to print and mail and are an excellent way to ensure their message gets read. For a creative list of ideas to help your customers get the most bang for their coupon postcard buck, and many other interesting articles, check out the latest issue of Printer’s Press. Get started or download samples when you visit MarketingIdeasForPrinters.com/directmail or click below. DOWNLOAD FREE SAMPLES

We can hardly wait to release our latest issue of Printer’s Press! In This Issue… In the upcoming July 2017 issue of Printer’s Press, you’ll find articles on: Helpful ways to improve your credit score Tips to improve your social wellness An amazingly easy recipe for Cheesy BBQ Beef & Biscuit Casserole And a travel article about the hidden sandstone caves in New Mexico – a legacy set in stone. The History of Die-Cutting While die-cutting is very popular in today’s printing industry, the process of die-cutting dates back to the 1800s when shoes were handmade. Leather parts for shoes were originally cut by hand, making the process very labor intensive with many inconsistencies between shoes. Die-cutting allowed the mass production of sole patterns. Share with your customers more on how die-cutting has evolved and become an essential part of the printing industry, plus many other interesting articles, with the latest issue of Printer’s Press. To get started with your own direct mail campaign and gain access to great, print-ready newsletter content like this every month, give us a call at (701) 241-9204 or (800) 736-0688 or download samples below. DOWNLOAD FREE SAMPLES

Printer's Press, Marketing Ideas For Printers, Direct Mail, Introduce Yourself With Printer's Press

Are you waiting in anticipation to check out the latest issue of Printer’s Press? In this Issue In the upcoming June 2017 issue you’ll find articles on: Fun ways to teach children the value of money Relief for hand and knuckle pain A mouthwatering recipe for Crab Macaroni and Cheese And a travel article about Bodie, California, a historic ghost town that is frozen in time. Business Cards Through the Ages People have been using paper to formally introduce themselves for centuries. In the 15th century, the elite Chinese used handwritten visiting cards to announce their name and purpose of their visit. Later, trade cards, which were a popular marketing tool during early 17th century London, were used for advertising and providing directions to a merchant’s location. If you’d like to read more about how business cards have evolved and remained an essential accessory for introducing one another, as well as many other interesting articles, check out the latest issue of Printer’s Press. To get started or download samples, give us a call at (800) 736-0688 or (701) 241-9204 or click below. Download Samples

Direct Mail, Tips, Marketing Ideas For Printers, 8 Tips to Make Your Direct Mail Marketing Your Own

The direct mail packages from Marketing Ideas For Printers couldn’t be easier! Each month we send you a link for a press-ready file of the text and artwork, two months ahead of publication. You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s), offering you the ability to produce consistent, reliable, high-quality content every month with minimal effort. But that doesn’t mean you get off entirely scot-free… Launch Into Something Great The reality is that any marketing campaign takes thought, planning, and a target to aim for. We desire to provide the best springboard for you to launch your monthly marketing campaign in a way that suits your print business and allows the greatest return on your investment. Part of that desire includes helping you discover ways to take the launchpad of the design and content we provide and then make it into something even better: your own. Hone In Here are eight ways that you can customize your direct-mail marketing to hone in on your target: 1) Build Your Samples Arsenal Photograph a collection of printed pieces you are proud of or save the artwork files of recent projects you’ve

Marketing Ideas For Printers, Double Color Management: An Extraterrestrial Experience, Tip

Seeing the world through rose-colored glasses sounds like a good thing, right? It sure can be, except in print. When your printed images start taking on an extraterrestrial hue, it’s time to take the glasses off and see where this mystical glow is coming from. Recently, one of our customers experienced a rather “rosy” view of the images in our Direct Mail For Printers’ Business Forum newsletter package. Frustrated with the magenta casts and poor quality images, they contacted us looking for a solution. Our team suspected that double color management was to blame for the less-than-great print quality images our customer was experiencing. So, what is double color management? Simply put, double color management occurs when both the software and the output device are trying to control the color output values assigned to your document as it goes through the production cycle. This often causes hiccups and frustrations along the way. Double color management is a silent killer of good print quality because the settings are incredibly easy to miss and no error message is produced when the settings are incorrectly applied, The telltale sign of double color management is an unnatural pink or magenta cast to your print, in addition to very

Printer's Press, Direct Mail, Marketing Ideas For Printers, Satisfy Their Interest

The May 2017 issue of Printer’s Press will be ready soon, and it is packed with interesting articles that will not disappoint. In the upcoming May issue you’ll find articles on: Easy things that make you smarter Tips for surviving spring allergy season A delicious Chicken Adobo recipe that is shockingly easy to make The Top 10 Spring Pantone Colors… which is your favorite? And a travel article about the Going to the Sun Road in Glacier National Park… one of the world’s most beautiful scenic drives. The Legacy Lives On Reach your customers with inspiring stories of unique printing efforts. Here’s an excerpt from the May issue of an article entitled Bringing Back Tradition: Even though printing has evolved dramatically, many people still appreciate old school, Gutenberg-inspired quality prints that are created with letterpress printing. If you’d like to read more about old school printing efforts that are increasing in popularity, and many other interesting articles, check out the newly updated Printer’s Press. To get started or download samples, give us a call at (800) 736-0688 or (701) 241-9204 or click below. GET STARTED

Direct Mail, Marketing Ideas For Printers, Course Corrections Keep Direct Mail Pointing the Right Direction

When you’re on your next airplane trip, think about this: Over 90% of the flight is spent making in-flight course corrections. Those course corrections are what helps to ensure that when we leave Fargo on a flight bound for Chicago, we’ll actually end up in Chicago and not some corn field in Nebraska! Just like a flight, design benefits from mid-course corrections too. To continue with the flight analogy, the ground crew spent a lot of time last year redesigning all direct mail packages from Marketing Ideas For Printers. The packages were all cleared for takeoff and are now “in the air.” That means there have recently been more opportunities for mid-course design corrections. After all, we want to make sure your direct mail subscriptions are all pointing in the right direction. We want to see these direct mail pieces land properly with you so that you can connect with your prospects and customers! Survey Says The trigger for our most recent mid-course corrections was the direct mail customer satisfaction survey. Each and every month, we follow up the delivery of the latest direct mail content from Marketing Ideas For Printers with that survey. We want you to know that when you submit those customer satisfaction surveys, we listen!

Printers Press, Direct Mail, Marketing Ideas For Printers, Give Your Customers Something To Look Forward To

The April 2017 issue of Printer’s Press is now ready! IN THIS ISSUE… Check out these great articles: Reasons to Get Spicy… hot sauce and peppers offer many health benefits. Bacon Chicken Pasta Bake… a savory recipe your family will love! The Top 10 Sports Mascots… who is your favorite? And a travel article about the Grand Canyon Skywalk… are you dare devil enough to try it? Also featured, we discuss “Why Less is More.” Check out this sample from the article: The point of minimalism is to rid yourself of excess, whether that be possessions, activities, ideas, or relationships, that don’t bring value to your life. Decluttering gives you the opportunity to focus on what’s important in life. Benefits of minimalism: Less stress Save money Quality over quantity Greater happiness OTHER PRINTER’S AGREE Get started with Printer’s Press for a newsletter your customers will look forward to receiving. Don’t just take our word for it, though. Here’s what other customers are saying about Printer’s Press from our survey feedback: “Our customers look forward to receiving it!” “It’s a great tool for marketing!” If you’d like to learn more about these and many other interesting articles, or to download samples

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