When they started working on an internet search engine in 1998, Stanford students Sergey Brin and Larry Page had no clue how enduring their influence would be.
Initially, Google struggled to generate revenue without compromising search results. Today, through creative ad placement and strategic purchases of companies like YouTube, Google has grown its footprint to nearly $600 billion!
Brin and Page attribute Google’s success to a willingness to risk (like the company’s current experimentation with drone deliveries) and to do the basics well. In 2015, Google formed a parent company called “Alphabet,” a nod toward a cleaner, more accountable company that stays highly focused even as it stretches innovation.
“We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations,” said Page.
Each letter counts, and each decision does too. One of Alphabet’s goals is to “make Google even better through greater focus.”
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