As the coronavirus continues to affect nearly all businesses across the world in some way, you might find yourself trying to brainstorm creative solutions to ensure your print business not only survives the pandemic but thrives after “normalcy” returns. Let me add to your brainstorming by throwing out an idea for you – an idea that could have exponential benefits
At the time I’m writing this article, our country is adjusting to a new normal forced upon us by the Coronavirus. We’re all calibrating to this new normal by the day (if not by the hour), so by the time you read this there may be even a different version of the new normal. Here are some tips to help you survive (and even thrive!) in the
Next week, you might be one of the many printers passing through the Houston airport as you arrive for the 8th Annual Spring Conference for the National Print Owners Association (NPOA). I thought you might find it interesting to know that as you head over to claim your luggage at the baggage claim, you’re experiencing the result of some creative
Running a print business is hard work. But did you know that you need to be running more than just one business? That’s right. You need to be running three! (Hold on now, take a deep breath, and keep reading!) While that might sound incredibly overwhelming, it’s not as scary as you might think. The truth is, you’re already running
What’s more fun: adding something new to the lineup of products and services, or taking something out? Ask that question to anyone, and they’ll almost certainly say, “Adding something new.” Ask any marketer, and they’ll say “ADDING SOMETHING NEW!!!!!” Expanding the lineup of products and services offered is fun, exciting, and just plain sexy. It’s the byproduct of doing business!
It seems a day rarely goes by without our team here at Marketing Ideas For Printers fielding Search Engine Optimization (SEO) questions from our customers and prospects. I recently found myself answering one of those questions with one of our newest customers and found myself remembering the advice of Sal, the SEO Expert. Sal offered good advice almost two years
Whether you need inspiration, education, growth opportunities, or escape, podcasts are an excellent way to meet that need on your own time. I love listening to business podcasts on my alone-time drive time, and there’s no shortage of great podcasts out there. Here are a few of my favorites: Social Media Marketing Podcast Why I like it: Michael Stelzner always
A few weeks ago, we brought in Kris Rivenburgh, an attorney, website accessibility consultant, and the author of The ADA Book to help printers understand the challenges they may face with website accessibility and compliance issues based on the Americans with Disabilities Act (ADA). After I met Kris, it quickly became my opinion that this would be one of the
Imagine your typical day. You arrive at work, ready to conquer the world, but then the mail arrives, and you get “the letter.” It’s a demand letter from a law firm, alerting you to legal action being taken against you based on the Americans with Disabilities Act (ADA). ADA compliance challenges have historically focused on brick-and-mortar properties. Attorneys would issue