Dave Hultin, Author at Marketing, content, & technology to help printers sell more printing

You become even more valuable to your customers when they begin to see you as more than “just” a printer. Your knowledge doesn’t end at putting ink on paper; it continues way beyond that. For instance, you’re also an expert when it comes to helping your customers with their rebranding! How do we know? Because we just added a new white paper to your website (if you’re using a site from Marketing Ideas For Printers, that is!) Here’s one brief quote from the white paper: You may have been thinking about rebranding for a while now, wondering if it’s the right time, if it’s a sound investment, and perhaps, just how long it will take. With a great plan, great partners to help you, and enough brainstorming, rebranding really can be a painless process and a worthy investment. Read the complete white paper here, on one of our public demo websites. Just think of all of those new print orders that will follow when your customers see you as the expert they can turn to when they’re ready to rebrand!

Raise your hand if you’ve ever been the victim of poor communication. I’m pretty sure I just saw every hand go up. It happened to me last month when I was helping my elderly mother with some loose ends on a recent transition from a senior living community to a skilled, long-term care facility. Here’s the play-by-play: Imagine drawing a line representing “acceptable” when evaluating care facilities. Touchmark, the senior living community my mother recently left, is way above that line on the care they give. On a scale of 1 to 100, I’d rank them at 99. Even with a stellar score like that, like all of us, there’s still room for improvement if you look hard enough. Here’s what I found when I pulled out my “improvement” microscope. My mother’s departure meant her initial deposit needed to be refunded by Touchmark. That deposit was returned to me by certified mail. While certified mail sounds like a good, reliable option, Touchmark could have given me the opportunity to come pick up the deposit at their facility. When Mom lived in Touchmark, I went there often. At the very least, taking a moment to notice the address that the deposit

Here’s a question that pops up every so often when a printer is checking out Websites For Printers: How big are the files customers can send using the Send a File tool? It’s become way too easy to take file transfers for granted. After all, it’s just like flipping a light switch: flip the switch, electricity flows, and the light turns on. It just works. Today, we’re going to elevate the Send a File tool beyond the “taken for granted” status. Today, we’ll give credit to the silent work done by the file transfer system and answer the “How big?” question. Drum roll: It’s not unusual to see file transfers well over 1.5 GB get from print buyer to printer without even a sneeze. Consider that a typical CMYK Photoshop file with a size of 4 x 6 inches at 300 pixels per inch is 8.24 MB. You could send over 180 digital photos like that in a file transfer of 1.5 GB. That’s a lot of data! For all practical purposes, there really aren’t any size limits, and that’s important in these days of mega-sized files. As a printer, you can take comfort in knowing that your customers’ files will

The 76.7 million workers in the millennial age group have a buying power worth $1.3 trillion. They’re the largest group in the workforce today with yesterday’s boomers passing the torch to today’s millennials. Here’s some great news about millennials: They respond favorably to paper and print marketing! How do you reach this group? When your website is powered by the content provided by Websites For Printers, you can help your print-buying customers send the right message to this influential population by providing them with the newest white paper, Marketing to Millennials. This white paper contains facts and statistics that highlight the millennial’s buying power, a mini-case study featuring the millennial messaging used by TOMS shoes, and information about how millennials view both digital and print communications. See for yourself! Here’s the Marketing to Millennials white paper as it appears on a Websites For Printers demo website.

We recently completed a server infrastructure upgrade to increase the performance of your website. Wow, that was boring. Let’s try again. Everyone Wins! Everyone wins when a website is faster! We just added some rocket fuel to the servers that host the websites for Websites For Printers. With this added rocket fuel, you’ll see that: Everything your customers do on your website will be faster. Using order forms will be faster, viewing order history will be faster, and just viewing your website, in general, will be faster. Your customers win! All the back-end management you do to use and maintain your website will be faster, too. You win! Google and other search engines look favorably on websites that load faster. You win again! All this newfound speed makes you happy. If you’re happy, then we’re happy. We win, too! The rest of the details get geeky fast, so just carry on with your day with the assurance that we’re taking care of your web technology needs so that you don’t have to. But You Need to Know About the Hiccup Breaking News from our tech department: “Houston, we have a problem.” There was a hiccup during the server upgrade on April

Email, the greatest productivity enhancer since the beginning of time! Yeah, right… I look at email all day long. (Well, I intentionally turn it off sometimes to keep it from becoming a distraction, but that’s a post for another time.) At the end of a solid day of work, the last thing I want to do is look at any more emails. Yuck! Email at Home So what do I do when I get home? Anything but check my email. When I ignore my home email, I always have this little twinge of fear that I may have missed something important. I don’t think my fear is full-blown FOMO, but I do worry about missing that all-important note from school that says an after-school activity has been cancelled, which means there’s a chance my son is standing all alone on a sidewalk somewhere wondering why no one is picking him up. Back to email. One of the reasons I get so weary of checking my email at home is because our family email account has become a collection bin for every digital thing we’ve ever been exposed to: Digital receipts from the department store, reminders from the dentist, a notice that someone new is

Every Websites For Printers website comes equipped with a fun and useful web page called Our List of Greatest Treasures. It’s a handy page your customers can use as a launchpad for many helpful websites. Here’s a sample of the Greatest Treasures page for our customers in the United States, and we have a Canadian version, too. Keeping the Content Fresh One of the signs of an amateur website is outdated content. That’s why we regularly review the content we provide to make sure it’s current and relevant. The Greatest Treasures page is checked each and every month to make sure the links presented are valid. Along with that monthly link check, the “treasures” themselves come up for review every January to make sure they are still, indeed, valuable. This year, we’re inviting you to be a part of the evaluation process. What treasures of your own would you like to add? What new links would you like to see added to that page? What would be helpful for your customers? Please send your suggestions our way by adding a comment below, or send a note to Rachel (our Content Manager) at Ra****@***********************rs.com. We may not “pilfer” every suggestion you send, but

Let’s get the play on words straight right from the start. Moderately Confused is a cartoon, and it’s been added to all Websites For Printers websites! Here are a few samples: Moderately Confused is described as: A whimsical, slice-of-life view into life’s fool-hardy moments. That pretty much nails it! You’ll find the Moderately Confused cartoon in the Fun@Work section of your website, which is promoted through the Printer@Work email newsletter. Here’s where you can view more Moderately Confused cartoons, on one of our Websites For Printers public demo websites. We love all the cartoons in Fun@Work; they provide fun, “sticky” content that always entertains website visitors! Keen eyes that visit Fun@Work will notice something missing: the cartoon Kit ‘n’ Caryle is no longer in the lineup because its creator, Larry Wright, has retired. In its place, we welcome Moderately Confused to our content lineup! You’ll love this stream of fresh comedic content, but there’s so much more. Did you know there are over 78 pages of content added to Websites For Printers website every single month? Check out the complete content lineup found on Websites For Printers websites.

Only Marketing Ideas For Printers delivers always-fresh website content that’s fun, informative, and helpful to printers that want to sell more printing online. That sentence was created based on the template presented in the newest marketing tip added to the websites of Websites For Printers subscribers. The tip is called Creating a Category of One, and you can read it here, in the Ideas Collection of a Websites For Printers demo website. This is the kind of tip that makes it easy for your customers to buy printing from you. You provide them with helpful, sales-building information, and they’ll reward your expertise with printing orders. Everyone wins!

Times have really changed. It used to be that PayPal lacked a certain credibility. It was often associated with homemade websites, and thought of as the Band-Aid way to get money from customers online when you couldn’t do it the “real” way. But PayPal is all grown up now, and while PayPal still fits its early niche as a payment option that can be easily adapted for sites (often in the business-to-consumer space) that need a quick e-commerce solution, it also has gained enough credibility to be used as a trusted business-to-business payment method as well. It’s from that backdrop that we can now say that PayPal is a supported payment option on Websites For Printers websites! If you’d like to offer PayPal as a payment method to your customers, here’s how you do it: Connect PayPal to Your Website You’ll first need to make sure your website is set up to use the Ecommerce Suite. Once that has been activated, all you need to do is follow these simple steps: If you haven’t already done so, set up an account at PayPal.com Once you have a PayPal account, go to your website’s Control Center and click “My Website” from

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