Dave Hultin, Author at Marketing, content, & technology to help printers sell more printing

Every Websites For Printers website comes equipped with a fun and useful web page called Our List of Greatest Treasures. It’s a handy page your customers can use as a launchpad for many helpful websites. Here’s a sample of the Greatest Treasures page for our customers in the United States, and we have a Canadian version, too. Keeping the Content Fresh One of the signs of an amateur website is outdated content. That’s why we regularly review the content we provide to make sure it’s current and relevant. The Greatest Treasures page is checked each and every month to make sure the links presented are valid. Along with that monthly link check, the “treasures” themselves come up for review every January to make sure they are still, indeed, valuable. This year, we’re inviting you to be a part of the evaluation process. What treasures of your own would you like to add? What new links would you like to see added to that page? What would be helpful for your customers? Please send your suggestions our way by adding a comment below, or send a note to Rachel (our Content Manager) at [email protected]. We may not “pilfer” every suggestion you send, but

Let’s get the play on words straight right from the start. Moderately Confused is a cartoon, and it’s been added to all Websites For Printers websites! Here are a few samples: Moderately Confused is described as: A whimsical, slice-of-life view into life’s fool-hardy moments. That pretty much nails it! You’ll find the Moderately Confused cartoon in the Fun@Work section of your website, which is promoted through the Printer@Work email newsletter. Here’s where you can view more Moderately Confused cartoons, on one of our Websites For Printers public demo websites. We love all the cartoons in Fun@Work; they provide fun, “sticky” content that always entertains website visitors! Keen eyes that visit Fun@Work will notice something missing: the cartoon Kit ‘n’ Caryle is no longer in the lineup because its creator, Larry Wright, has retired. In its place, we welcome Moderately Confused to our content lineup! You’ll love this stream of fresh comedic content, but there’s so much more. Did you know there are over 78 pages of content added to Websites For Printers website every single month? Check out the complete content lineup found on Websites For Printers websites.

Only Marketing Ideas For Printers delivers always-fresh website content that’s fun, informative, and helpful to printers that want to sell more printing online. That sentence was created based on the template presented in the newest marketing tip added to the websites of Websites For Printers subscribers. The tip is called Creating a Category of One, and you can read it here, in the Ideas Collection of a Websites For Printers demo website. This is the kind of tip that makes it easy for your customers to buy printing from you. You provide them with helpful, sales-building information, and they’ll reward your expertise with printing orders. Everyone wins!

Times have really changed. It used to be that PayPal lacked a certain credibility. It was often associated with homemade websites, and thought of as the Band-Aid way to get money from customers online when you couldn’t do it the “real” way. But PayPal is all grown up now, and while PayPal still fits its early niche as a payment option that can be easily adapted for sites (often in the business-to-consumer space) that need a quick e-commerce solution, it also has gained enough credibility to be used as a trusted business-to-business payment method as well. It’s from that backdrop that we can now say that PayPal is a supported payment option on Websites For Printers websites! If you’d like to offer PayPal as a payment method to your customers, here’s how you do it: Connect PayPal to Your Website You’ll first need to make sure your website is set up to use the Ecommerce Suite. Once that has been activated, all you need to do is follow these simple steps: If you haven’t already done so, set up an account at PayPal.com Once you have a PayPal account, go to your website’s Control Center and click “My Website” from

Readers of this blog most likely know Mike Stevens, the founder of Marketing Ideas For Printers. What you may not know is that Mike was recently diagnosed with a very aggressive form of Leukemia called Acute Myloid Leukemia. I’ve had the privilege and honor of working closely with Mike and learning from him throughout my whole career. If you know Mike … or even simply observe him from a distance … you know he cares deeply about people. Mike is an encourager. Now, as he battles Leukemia, it’s time for the encouragement to go the other way. It’s time for us to rally around Mike and provide encouragement to him. Here’s how you can provide Mike with some instant encouragement: Call the Encouragement Hotline at 1-877-344-1965 *. You’ll be prompted to leave a message. As soon as you’re done leaving your message of encouragement, it will be instantly emailed to Mike for him to listen to as he’s able. Please take a moment, and leave a message of encouragement for Mike today by calling theEncouragement Hotline at 1-877-344-1965 *. Dave Hultin, Marketing Ideas For Printers Pleasant words are a honeycomb, sweet to the soul and healing to the bones. — Proverbs 16:24 (NASB) * Update! Mike is doing much

Earlier this summer, my family took a fun vacation to the beautiful Black Hills area of South Dakota. One of the best parts of going on that vacation actually happened before I even left, when I received this note from Rachel, my personal assistant: “Let me know if you need to touch base on anything before your vacation or if I can help you out with anything additional while you’re gone. We need to make sure your brain doesn’t float back this direction for a whole week, so be sure to let me know what I can carry while you’re away.” How wonderful is that?!? Rachel is my secret weapon. She helps keep things manageable, and allows me to take worry-free vacations. I Don’t Like Auto-Responders I don’t know about you, but I always cringe a little bit when I send an email and instantly get a vacation/out of the office auto-responder email. They always sound like this to me: Thanks for sending your email. I care about you, but I don’t care enough to make sure that your email gets handled properly when I’m gone. After all, I’m on vacation and I’m not worrying about anything! So, if you think you still need some

You’ve probably wondered what real snail mail would look like. (OK, maybe you haven’t!) In either case, we think you’ll get a kick out of knowing that email delivered by real snails exists at www.realsnailmail.net. Image courtesy www.realsnailmail.net

We’ll soon be headed to Chicago for Graph Expo, and we’d like to show off your real-world Ink Inc. direct mail advertising pieces at our booth! We’re giving away up to fifteen $25 Starbucks or Amazon.com gift cards (your choice!) to Ink Inc. customers that send us samples of their Ink Inc. direct mail advertising as it’s being used in the real world. Here’s How to Get Your Gift Card(s) We are looking for customers of each printable Ink Inc. product (Printer’s Press, Business Forum, FastStart, ColorMatters, and Dingbat/Coffee Break) to send 25 to 50 printed pieces. We’ll take the first three submissions in each product lineup. The first step: Contact Rachel Nies ([email protected], or 800-736-0688 x 7014) to let her know what Ink Inc. package (or packages) you’ll be providing samples for. We’ll take the first three requests for each package. The guidelines: One customer may submit multiple packages. You’ll receive a gift card for each package you submit. The sample collection may all be provided from one issue, but we’d prefer that your samples include several issues. Sending your samples to us means that you’re giving us permission to distribute those samples to visitors at Graph Expo. Samples must be delivered to us by Monday, September 6, 2015.

Graph Expo will be here before you know it … the show runs September 13-16, 2015, in Chicago’s McCormick Place Conference Center. We’ll be there in Booth 457, ready to visit with you. Plus, we can get you in the doors of McCormick Place for free! We have a limited number of free, exhibits-only passes for you (a $45 value), available until August 28, 2015. Marketing Ideas For Printers provides the websites, direct mail advertising, social media marketing, and email marketing technology that helps printers sell more printing. We can help you, too! Graph Expo Show Special Here’s a sneak peek at a show special we’ll be unveiling at Graph Expo. We’ll waive the monthly fee for new customers on all Marketing Ideas For Printers services until January 1, 2016! This show special starts when Graph Expo opens on September 13, 2015. At that time, we’ll waive monthly fees for the rest of the year for all new customers using The Buzz (Social Media Marketing), Ink Inc. (Direct Mail Marketing), ezMail (Email Marketing), and of course a website from Websites For Printers. You can get a head-start on the show special for the Websites For Printers website by starting your own personal Websites For Printers demo website right now!

You may have recently received an email from Authorize.net that contains all kinds of geeky information, like this: Important Authorize.Net Networking Change Over the coming months, Authorize.Net will be upgrading access to the Internet connections that serve our data centers. Instead of allowing direct connections, all Internet traffic will be routed through Akamai, a third-party cloud network service that routes and delivers Internet traffic. There’s a lot more to the email, and it’s not very exciting unless you enjoying writing code for a living. (Even so, if you’re interested in reading the news, you can do so here.) If you’re a client of Websites For Printers, and use the ecommerce tools that allow you to connect with Authorize.net for online payments, you don’t have to worry. Our team has already been working on all necessary changes, you can sit back and relax. That’s one of the biggest benefits of using Websites For Printers as your website provider. When geeky stuff like this hits, you can rest easy knowing we’ve got you covered. Don’t worry about how Authorize.net’s networking changes will impact your day, just keep on selling more printing!

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