Communication Archives - Marketing, content, & technology to help printers sell more printing

Communication has been one of humanity’s greatest feats since the beginning of time. The learned ability to communicate has been instrumental with everything from hunting during the early ages of man to producing the world’s greatest inventions. If communication has been such a valuable asset in the past, it’s even more critical today, especially for the life of your business. “Good communication can be the deciding factor for keeping and acquiring customers for your business.” Creating a Smooth Process When customers engage with your business, they want a painless process, not an aggravating one. A typical speed bump that anyone in society has experienced is miscommunication. The unfortunate truth is that our brains are not all connected within society. We all need to communicate with each other to exchange ideas or instructions in order to receive a full understanding. Being that you work in a professional environment, your customers expect you to understand what they want and execute it as such. To ensure that you avoid miscommunication, here are a couple of things to remember: Become an active listener to your customers. “Slow to speak. Quick to listen.” Make this your mantra. Ask questions and confirm what your prospects and

Raise your hand if you’ve ever been the victim of poor communication. I’m pretty sure I just saw every hand go up. It happened to me last month when I was helping my elderly mother with some loose ends on a recent transition from a senior living community to a skilled, long-term care facility. Here’s the play-by-play: Imagine drawing a line representing “acceptable” when evaluating care facilities. Touchmark, the senior living community my mother recently left, is way above that line on the care they give. On a scale of 1 to 100, I’d rank them at 99. Even with a stellar score like that, like all of us, there’s still room for improvement if you look hard enough. Here’s what I found when I pulled out my “improvement” microscope. My mother’s departure meant her initial deposit needed to be refunded by Touchmark. That deposit was returned to me by certified mail. While certified mail sounds like a good, reliable option, Touchmark could have given me the opportunity to come pick up the deposit at their facility. When Mom lived in Touchmark, I went there often. At the very least, taking a moment to notice the address that the deposit