Influencer Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

Recently, I was having a conversation with a fellow print shop owner, and the topic of customer service came up. I mentioned that I thought customer service was more important than it ever has been in my 30-year career in the printing industry. He disagreed. “As long as I deliver a quality product in a timely manner everything works out

In an age of email, social media, and big data, marketers have many choices for engaging their customers and prospects. By leveraging multiple channels and consistent messaging across all of your marketing touchpoints, you’ll quickly be able to see why direct mail is one of the most impactful channels you have at your disposal. Although many might say they believe

Ever been rejected? I have. When it happened, it stung. I used to write for a large publisher who eventually told me that one of my articles wasn’t good enough to be published. I had written roughly 200 pieces for this publisher when suddenly, they said ‘no.’ As a part of their declining my articles, they offered no discussion, no

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