How Good Data Makes Direct Mail Great

In an age of email, social media, and big data, marketers have many choices for engaging their customers and prospects. By leveraging multiple channels and consistent messaging across all of your marketing touchpoints, you’ll quickly be able to see why direct mail is one of the most impactful channels you have at your disposal. Although many might say they believe in the power of direct mail, a common question that often arises is, “How can I make my direct mail marketing piece effective?” The answer to that is simple: you need good data and a great message. Build a Solid Foundation Your approach to any direct mail campaign should always focus on data first. Like other marketing channels, the need for accurate and pertinent data is what builds the foundation of your campaign. If your data isn’t accurate and relevant to your target audience, your return on investment (ROI) results will be inadequate. Remember, the quality of your data is crucial to not only engaging your current clients but in prospecting for more of them. Here are two key factors to keep in mind about your data: 1. Data is a Matter of Trust: Trusted Facts and Trusted Relationships. Making

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