Direct Mail Archives - Page 14 of 19 - Marketing, content, & technology to help printers sell more printing

Local Edge, Marketing Ideas For Printers, Direct Mail

In The Sound of Music, the iconic Rodgers and Hammerstein musical, Maria sings of the things she focuses on when times are tough. “Raindrops on roses and whiskers on kittens, bright copper kettles and warm woolen mittens, brown paper packages tied up with string, these are a few of my favorite things.” From schnitzel to snowflakes, Maria finds that simple, tactile pleasures, have a joy-producing effect. “The Hand is the Visible Part of the Brain” Her observation is confirmed by science. American neurologist and best-selling author David Eagleman teamed up with Sappi paper company to produce “A Communicator’s Guide to the Neuroscience of Touch,” exploring how the science of touch directly shapes the impact of a message. When we touch things, we are immediately transformed from observers to participants. Studies have shown that even the simple act of touching objects, including print, can trigger a subconscious sense of ownership, raising the perceived value of a brand, its products, and its overall reputation. As Immanuel Kant once said, “the hand is the visible part of the brain.” The Power, Pleasure, and Permanency of Print Remind your customers of power and permanence of print! Local Edge, our direct mail postcard showcasing the

Ever feel swamped by relationships as you try to keep up with Twitter, Facebook, or various voice and messaging apps? Nearly 200 years ago, Henry Cole had a similar problem. A prominent educator, Cole held an elite social position in Victorian England, and during the holiday season of 1843, his popularity was stressing him out! With the rise of the “Penny Postal system,” year-end letters were exploding, and senders expected a personal response. As his stacks of unanswered mail grew, Cole hatched a simple solution: he commissioned an artist to sketch an original Christmas image (with room for a personal message) and had a thousand copies produced by a London printer. Spread the Love with High-Class Holiday Cards Personal and corporate greeting cards are now an integral part of holiday celebrations, including Christmas, New Year’s, Hanukkah, Kwanzaa, Thanksgiving, Winter Solstice, etc. Our November FastStart mailer inspires your customers to spread the love with a unique, memorable holiday card. People are a precious commodity, and the holidays are an excellent time to reconnect and show genuine goodwill. Your original card keepsakes will keep your customers’ brand flourishing and their contact information fresh on the fingertips! 365 Reasons to Give Thanks The

A brand new issue of Coffee Break will be coming your way soon! Have you ever stopped to be grateful for the marketing materials your company sends to its customers? Taken a moment to appreciate the ability you have to get your company’s name into the hands of hundreds or thousands of people? What a privilege it is to have that freedom. Engage Like No Other We can take that idea even one step further when it comes to Coffee Break because it’s not just any marketing piece – it’s a dynamic newsletter meant to engage your customers in a way that other marketing materials don’t. Be thankful that each month you are sending out a powerful piece that is connecting with your customers on multiple levels. Marketing to Be Thankful For Direct-mail marketing is essential to small businesses. No matter the size of your marketing budget, there is always a way to get your name out there. Coffee Break is an affordable way to remind your customers that you are there for them. They, in turn, will be grateful for the way they are served by your company and look forward to their regular monthly mailings from you. It’s

We’re excited to release the upcoming November issue of Printer’s Press soon! It features a variety of interesting articles and tips you won’t want to miss. In this Issue In the upcoming November issue you’ll find articles on: Tips to prevent freezer burn on your holiday leftovers Creative ways to use posters to spread the word How pink noise differs from white noise and how it can help you sleep better A mouth-watering recipe for parmesan crusted asparagus And a travel article about Deadwood, South Dakota, a historic wild west town. Increase Customer Loyalty with Customized Mailings While it’s no secret that customized mailings will grab more attention than generic mailings, here’s a highlight from the November Printer’s Press which gives a real life example of print in action: In a creative attempt to grab the attention of prospects and customers, a Belgium company created a personalized eight-page customer magazine that was individually titled with the recipient’s name and several types of unique customized content which included… If you’d like to read more about creative ways to customize your mailings to boost sales, and many other interesting articles, check out the newly updated Printer’s Press. To get started or download

The November download of Business Forum is ready! A Time to Be Grateful November welcomes the season of giving, so be prepared to show your gratitude to your customers this November with eight pages of great content from the Business Forum. This issue is filled with great advice for overcoming fear and improving your business and your life. It’s an abundant gift that keeps on giving. With a new, beautifully designed issue each month, you can continuously deliver a dynamic resource that is relevant, packed with great business content, and includes interesting facts that make this resource a fun read. Let’s not forget that the Business Forum is filled with print suggestions to encourage your customers to expand their marketing, think creatively about their options, and most importantly, to call you for their print needs. In This Issue A few things you’ll see this month: Book Review: Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection by Jia Jiang. Advice for better meetings Growing your business Strategies for customer testimonials More… Get Connected Contact us today to get access to quality, original content on a regular schedule, giving you one more great way to connect

Direct Mail, Local Edge, Marketing Ideas For Printers

“We don’t accomplish anything in this world alone… whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something.” ~ Supreme Court Justice Sandra Day O’Connor Connections have power. While we intrinsically understand the importance of relationships, now there’s data to confirm it. Research shows that the brain reacts to social pain and pleasure in much the same way as it does to physical pain or pleasure. Profoundly Social Creatures In the 2013 book Social: Why Our Brains Are Wired to Connect, renowned psychologist and social cognitive neuroscientist Matthew Lieberman explains how groundbreaking brain research reveals our need to connect with other people is more fundamental, more basic, than our need for food or shelter. It commonly takes 10,000 hours for a person to master a particular skill set, and each of us has typically invested 10,000 hours learning to understand people or social settings by the time we are TEN! While schools and businesses often attempt to minimize social distractions and streamline efficiency, science shows that choking out relationships diminishes mental engagement, literally “shutting down the brain,” while decreasing productivity and harming our well-being.

Printer's Press, Direct Mail, Power Up with Postcards, Marketing Ideas For Printers

We’re so excited to release our latest Spooktacular issue of Printer’s Press! In This Issue In the upcoming October (August download) issue, you’ll find articles on: Helpful ways to winterize your body and mind Tips to increase your circulation The Top 10 Halloween candies A deliciously simple recipe for Vegan Chocolate Banana Muffins And an interesting travel article about the Cache River State Natural Area swamp in Illinois. Yes, there is an impressive swamp in Illinois! Practically Perfect Postcards! Not only are postcards easy to handle and inexpensive to mail, but they are an economical and efficient way to attract new customers, announce sales events, offer service reminders, and show your appreciation to customers. For lots of creative ideas on how to boost sales with postcards, and many other interesting articles, check out the latest issue of Printer’s Press. To get started, give us a call at (800) 736-0688 or (701) 241-9204 or download samples below. GET YOUR FREE SAMPLE

Increase Reader Response Rate Today, FastStart, Direct Mail, Marketing Ideas For Printers

Who doesn’t love a good party? The transition from summer weddings to year-end holiday gatherings means many of us will be experiencing an extra dose of intentional hospitality. However, a party is only successful if people actually COME, and most people attend for one key reason — because they were invited! Custom Envelopes Invite Them to “Come on In” and Experience More The same principle is true in business. A mailing is only as effective as its response rate, and an envelope serves as a great invitation to experience more. The October edition of our FastStart direct mail flyer touts the benefits of custom envelopes, a simple tool that dramatically increases reader response. In a world of visual clutter, personalized envelopes serve as a soft introduction, inviting people to “come on in” and experience more of what your clients have to offer. Personalized envelopes entice people to dial into (and not discard!) the message your customers have carefully crafted. A Crucial Component How a message is delivered is on par with the content itself, and great mailings pack a punch! A 2015 Direct Marketing Association study found that direct mail response rates outperformed all digital channels combined by nearly 600%.

Coffee Break, Direct Mail, Dare to Be Different, Marketing Ideas For Printers

What is one thing that sets your company apart? Perhaps you offer a distinct product or service, or your customer care is second to none. Whatever it is that catches the attention of your customers, it is only one piece of the puzzle. Combining it with other strong aspects of your company is what really makes a lasting impression. The Perfect Addition to Help You Connect The same can be said for Coffee Break. When added to an established lineup of marketing tools, the power of Coffee Break only increases. It is one more way that you are connecting with your customers as they go about their busy lives, and it reminds your customers that you are there for them when they need you. As they read the jokes and refer to the calendar throughout the month, they are connecting with your company. My sister was explaining to my nephew that his voice would eventually change as he grew up. Zach was exuberant at the prospect. “Cool!” he said. “I hope I get a German accent.” Plan to Succeed Customers that are well treated while they interact with your company are more likely to read the marketing you send them.

Business Forum, Direct Mail, Marketing Ideas For Printers, It's Time to Make Contact

There’s no better way to show customers that you are a provider of useful assets, great design, and fantastic customer service than to distribute the Business Forum direct mail newsletter on a consistent basis. The October issue (August download) is almost ready, and this is the perfect time to decide to supply a copy to your target audience. Be Welcomed Into the Tribe Showing your knowledge and expertise is only part of the battle to win over consumers. They also need to adopt you into their tribe. Make that process easy by staying on top of their minds through monthly contact, like that of providing the Business Forum direct mail newsletter. It’s easy to use and filled with compelling content, including great reminders of different print resources you offer. In this Issue This month, we’re featuring: An article about choices that will help your customers think differently about their own list of products and services. Great advice for parents on sorting out what to do with Halloween candy as we hear from parent’s with a few tricks up their sleeves. An incredible book review sure to inspire your customers to remember the “A-hah” moment that inspired them to start their business. Packed

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