Revamp Your 2024 Marketing Strategy with Monthly Print Materials!

Happy New Year! It truly is remarkable how quickly we come back around to January 1.

As you look ahead to all that could be in 2024, be sure to consider the impact a solid marketing strategy can have on your company’s bottom line. Let the fresh start of a new year be the catalyst for increased marketing efforts, and let our lineup of options be the first place you look!

DOWNLOAD OF THE MONTH CLUB

The November download from the Download of the Month Club is a monthly gratitude challenge for businesses. Featuring 30 days of fun and unique tasks to express thankfulness, it’s the perfect piece to send to your print clients during this holiday season.

If you struggle with knowing you should promote your print business more but don’t have the time to put it all together, the Download of the Month Club is your self-promotion shortcut.

With new, ready-to-print files provided to you monthly, each download is thoughtfully and precisely created to meet the marketing pain points of your business and give you a well-rounded collection of marketing collateral.

For only $9.99 a month, you can grow your business with compelling writing and impossible-to-ignore design, all neatly packed and delivered to your inbox.

Tell Me More!

Psst… Did you know you can purchase previous issues of the Download of the Month Club for only $25?

5 DIRECT MAIL PACKAGE OPTIONS FOR PRINTERS

Coffee Break

Entertain and inform your customers with the Coffee Break newsletter. Clean jokes, witty cartoons, and a unique calendar make this full-color piece something your customers look forward to receiving each month. Here is a preview of a few jokes from this month’s newsletter:

If I had a dollar for every time someone tells me to grow up … I could build the coolest tree house ever!
When I was a boy, I had a disease that required me to eat dirt three times a day in order to survive. It’s a good thing my older brother told me about it.

Humor and subtle advertising messages work together to provide the right amount of customer connection, making this an ideal addition to your marketing lineup.

FastStart

As a mailer or postcard, FastStart is a solid choice for getting your customers excited about your company’s products and services. Think of it as shining a spotlight on the things you are so proud to produce and deliver to your customers. Here’s an example of this month’s feature:

From customized business cards to reminder cards, loyalty cards, folded cards, and even playing cards, we have all the creative solutions you need.

This straightforward marketing piece is sure to make an impression. When simplicity matters, FastStart is the answer.

Local Edge

Whether you’re in a big city or a small town, you are still someone’s local print shop. Remind those around you that you’re their solutions provider with the Local Edge postcard. Here’s a glimpse at this month’s focus:

Advantages abound with utilizing a local print expert to handcraft imaginative and unique products for your business. Numerous benefits await for you and your business as you work closely with local experts versus distant and impersonal big-box entities.

The new year is an ideal time to make sure the prospective customers in your area know you’re there to serve all their printing needs, and Local Edge is a simple way to make it happen.

National Direct Mail

Adding the National Direct Mail postcard and mailer to your marketing lineup lets you inform your customers and prospects about your print shop’s products and services. This month’s focus on large-format printing will give the recipient all the information they need to make a purchasing decision.

Print possesses the remarkable ability to leave a lasting impression on your intended audience, but when combined with large-format printing, it takes that impact to the next level.

Intentionally putting informational print marketing in your customers’ hands is what National Direct Mail is all about. Consider making it a part of your print shop’s marketing plan today!

Printer’s Press

Printer’s Press is a powerful marketing piece simply because there really isn’t much else like it out there. This four-page, full-color newsletter that informs and entertains your customers will make a big impression on your customers.

This month’s articles include:

Make Peace With Winter
Keeping Those Resolutions
Direct-Mail Marketing from Start to Finish

Mail your customers something they look forward to receiving every month with the Printer’s Press newsletter!

NEW ONLINE MARKETING CONTENT THIS MONTH

Ditch the Typos with InDesign’s Dynamic Spellcheck Settings

The latest Ideas Collection tip, available to all website subscribers and MI4P WordPress Plugin users, positions you as just the marketing expert your audience is looking for.

Adobe InDesign is considered by many to be the gold standard for print publishing – including layouts for magazines, posters, flyers, annual reports, and more.

With InDesign’s full palette of artistic tools at your fingertips, it’s easy to get lost in the creative process while preparing for print. But gorgeous full-color spreads can be marred by one dreaded element – that embarrassing typo.

InDesign offers several layers of editing support. Here’s what they are and how to use them…

Want more? Continue reading “Ditch the Typos with InDesign’s Dynamic Spellcheck Settings”

P.S. Promote your tip and sell even more printing with the Ideas Collection email marketing template, included free within the all-new Email Marketing For Printers subscription. Check it out today!

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