If your printing firm is looking for a creative way to keep your customers happy while they wait on hold, check out our Advertising On Hold service! Each month, we’ll provide you with two all-new, professionally produced advertising and music on hold audio files that include fun facts, trivia, enjoyable music, and informative messages about the various printing products and services you provide. You also have the option to choose between a male or a female voice. A Message That’ll Hold Up To ensure the content is fresh and timely, we include relevant historic events, holidays, celebrity birthdays, and interesting tidbits about unique monthly observances. As an example, July 20th is International Chess Day. Did you know… The longest game of chess that is possible is 5,949 moves. The word “checkmate” comes from the Arabic word “shah mat” which translates to “The King is dead” in English. Players in their first year are called “Rookies” because the last pieces of chess to move into action are called “Rooks.” How to Get Started Advertising On Hold is easy to integrate with your phone system and is included in our Conquer Bundle. Or purchase Advertising On Hold by itself as an add-on, available
In the midst of enjoying the summer season, it is not always fun to think about jumping into the fall season, knowing how fast the time goes. Helping your customers jump ahead in their planning for fall marketing projects and facilitating their forward thinking puts you in a value position in their business. Strengthen Your Influence Offering resources like the Business Forum each month will help to solidify your influence as a provider of timely and necessary products and advice. This month is packed with actionable articles that will expand your managerial skills. Whether educating your existing managers or helping you with what to look for when hiring a new one, your customers will appreciate the helpful advice. For the entrepreneur, we introduce some research on the percentage of kids who grow up in the family business and go on to start their own businesses. Kids in business families gain the value of an instilled work ethic and the benefit of being exposed to business environments at an early age. Look for the book review this month on Originals: How Non-Conformists Move the World by Adam Grant that every entrepreneur must read. Helping your customers think outside of the box
Hooray! It’s almost time to check out the latest issue of Printer’s Press! In the upcoming August issue, you’ll find articles on: Tips for creating and maintaining a positive attitude Nervous habits that are harmful to your health An easy, yet delicious recipe for Breakfast Biscuit Quiches And an interesting travel article about Biosphere 2, the world’s largest earth and environmental science laboratory Low Postage and High Readership! Help your customers ensure their coupons get noticed when you design them as a postcard! Coupon postcards are affordable to print and mail and are an excellent way to ensure their message gets read. For a creative list of ideas to help your customers get the most bang for their coupon postcard buck, and many other interesting articles, check out the latest issue of Printer’s Press. Get started or download samples when you visit MarketingIdeasForPrinters.com/directmail or click below. DOWNLOAD FREE SAMPLES
Like pinching pennies? You’re not alone. Today’s consumers love a good deal, especially one catered toward their personal preferences. And the good news is that coupons work. A 2016 Association of Coupon Professionals study showed that, on average, seventy-five percent of coupon redemptions (of all types of consumer packaged goods) resulted in increased incremental sales. Shoppers are more easily swayed by coupons than ever before. Paper Is Powerful Whether it’s consumer purchases or B2B sales, everyone likes to save money in quick and appealing ways. Research shows that coupons and inserts continue to be a formidable method to entice prospects and build loyalty among current customers. Our August 2017 FastStart mailer challenges your customers to use coupons and inserts to bring business to life. It takes a good offer to draw prospects and customers in, and great service to keep them. Inserts are a simple way to create momentum: increasing brand affinity, generating repeat sales, and building a client database through discounts, trial subscriptions, or complimentary services. Always Room for a Custom Insert Each box, CD, printed piece, or envelope has space for a custom insert! Inserts are a great opportunity to create customer desire, enhance credibility, feature related products,
Does this sound familiar? Hmmm. . .what should we say in this blog? It should be something that inspires our customers. Yeah. Innovative. Powerful. Or maybe an educational piece? That could work; something like 3 Steps to. . .Hmmm. . .3 steps to what? What about. . .[ding]. Oh, look, Jim just emailed. No, stay focused – working on content here! Harder Than It Looks If you’re like most companies trying to reach customers through good content, you recognize that coming up with and writing good content is hard! First, there’s coming up with ideas on what to write about and planning when and how to publish. If you’ve managed to make it over that hurdle, then you’re on to the next mountain: eliminating distractions and creating a scheduled writing time, researching, and editing. Then, just when you think you’ll nail it, you still have to win that stare-off with your blank screen and blinking cursor to actually formulate your ideas into words on a page! Are you exhausted yet just thinking about it? Are you thinking, “Can’t someone just do this for me?” Content is What We Do Helping you fight that content battle is why we’re here. In