Marketing Archives - Page 25 of 26 - Marketing, content, & technology to help printers sell more printing

Increase Reader Response Rate Today, FastStart, Direct Mail, Marketing Ideas For Printers

Who doesn’t love a good party? The transition from summer weddings to year-end holiday gatherings means many of us will be experiencing an extra dose of intentional hospitality. However, a party is only successful if people actually COME, and most people attend for one key reason — because they were invited! Custom Envelopes Invite Them to “Come on In” and Experience More The same principle is true in business. A mailing is only as effective as its response rate, and an envelope serves as a great invitation to experience more. The October edition of our FastStart direct mail flyer touts the benefits of custom envelopes, a simple tool that dramatically increases reader response. In a world of visual clutter, personalized envelopes serve as a soft introduction, inviting people to “come on in” and experience more of what your clients have to offer. Personalized envelopes entice people to dial into (and not discard!) the message your customers have carefully crafted. A Crucial Component How a message is delivered is on par with the content itself, and great mailings pack a punch! A 2015 Direct Marketing Association study found that direct mail response rates outperformed all digital channels combined by nearly 600%.

Coffee Break, Direct Mail, Dare to Be Different, Marketing Ideas For Printers

What is one thing that sets your company apart? Perhaps you offer a distinct product or service, or your customer care is second to none. Whatever it is that catches the attention of your customers, it is only one piece of the puzzle. Combining it with other strong aspects of your company is what really makes a lasting impression. The Perfect Addition to Help You Connect The same can be said for Coffee Break. When added to an established lineup of marketing tools, the power of Coffee Break only increases. It is one more way that you are connecting with your customers as they go about their busy lives, and it reminds your customers that you are there for them when they need you. As they read the jokes and refer to the calendar throughout the month, they are connecting with your company. My sister was explaining to my nephew that his voice would eventually change as he grew up. Zach was exuberant at the prospect. “Cool!” he said. “I hope I get a German accent.” Plan to Succeed Customers that are well treated while they interact with your company are more likely to read the marketing you send them.

Business Forum, Direct Mail, Marketing Ideas For Printers, It's Time to Make Contact

There’s no better way to show customers that you are a provider of useful assets, great design, and fantastic customer service than to distribute the Business Forum direct mail newsletter on a consistent basis. The October issue (August download) is almost ready, and this is the perfect time to decide to supply a copy to your target audience. Be Welcomed Into the Tribe Showing your knowledge and expertise is only part of the battle to win over consumers. They also need to adopt you into their tribe. Make that process easy by staying on top of their minds through monthly contact, like that of providing the Business Forum direct mail newsletter. It’s easy to use and filled with compelling content, including great reminders of different print resources you offer. In this Issue This month, we’re featuring: An article about choices that will help your customers think differently about their own list of products and services. Great advice for parents on sorting out what to do with Halloween candy as we hear from parent’s with a few tricks up their sleeves. An incredible book review sure to inspire your customers to remember the “A-hah” moment that inspired them to start their business. Packed

Printer's Press, Direct Mail, Marketing Ideas For Printers, Take Your Pick of Content

We want your opinion! In the upcoming October issue of Printer’s Press, we have included an alternate cover story option. Two Great Content Options In addition to a fun, general interest article (Tips to Winterize Yourself), you will find an optional print-focused article, which provides examples of print in action (Put Your Business on the Map). You can choose the article of your preference by simply selecting either the Standard or the Business version. Correlating artwork for both articles is also included. We’d Love Your Feedback! We’ll follow up with you to get your feedback on which type of article you prefer on the cover of Printer’s Press (a general interest article or a print-focused article). But, if you want to let us know NOW, email us at cu***********@**4p.com or use the comment form in the footer below. We appreciate your feedback and look forward to ensuring Printer’s Press remains a fan favorite for years to come! If you’re not already a subscriber, download some free samples and see how a consistent marketing piece each month can reap tremendous benefits for your business. GET YOUR FREE SAMPLES

Printer's Press, Direct Mail, Marketing Ideas For Printers, Show them the great resource you are

Fall is on its way, and so is our latest issue of Printer’s Press! In this issue In the upcoming September issue you’ll find articles on: The importance of family traditions Tips to reduce the discomfort after dental work The top 10 slang words of 2016 A mouthwatering recipe for Greek Chicken Pasta And a travel article about the Hollywood Sign – one of the world’s most popular landmarks. The Holidays are Fast Approaching! Your print shop is a great resource for many of your customers’ and prospects’ holiday needs. Let them know it! Whether they need invitations, greeting cards, gift certificates, table tents, place cards, raffle tickets, coupons, event posters, and much more, showcase how you’re here to help and take away their stress during this busy season. For other creative ways to stay in touch with your customers and promote your business, check out the latest issue of Printer’s Press. To get started, give us a call at (701) 241-9204 or (800) 736-0688 or download samples by clicking below. DOWNLOAD FREE SAMPLES

Local Edge, Direct Mail, Marketing Ideas For Printers, Sluggish or Just Plain Stuck

What slows you down? Maybe it’s fatigue, interruptions, or project delays. Sometimes we’re hindered by inefficiency, lack of vision, or proper self-management. And of course, who hasn’t had the occasional sick day, sick week, or unforeseen crisis? Relationships Bring Results! Relationships are essential for well-being, and your customers (and prospects!) are looking to you for encouragement. Local Edge, our direct mail postcard, can propel them forward, showcasing the benefits of local printing versus large, impersonal options. Local Edge combines a relevant, conversational tone with rich, contemporary graphics. Each month we focus on the relatable, real-people benefit that comes from partnering locally for print. Raise Their Expectations Many times, a fear of the unknown can make us sluggish, preventing us from weighing options or taking decisive action. This month, ease the uncertainty by telling your customers and prospects what they can expect from you, which is MORE. Local printing goes beyond just basic service, bringing an assurance of excellence. The September Local Edge postcard features you as MORE than a contracted vendor, but as an invested partner who is committed to efficiency, precise detail, and a passion for original design. Their decision to print locally ensures a MORE experienced eye, a

Websites, Ideas Collection, Marketing Ideas For Printers, The Delicate Dance of Decision

Have you ever entered a furniture store and been bombarded by overly eager sales associates? Though you were originally in a buying mood (and the price was just right!), you just couldn’t commit. Why? A classic case of “too much, too soon.” Sales are more than just transactions, they involve a journey of decision. Push too hard, and customers run. Keep it too casual, and they put off decisions. What is the ideal balance? Creating a sales funnel, or content path, for people to follow is one way to engage prospects through every step. This month’s marketing tip, available in the Ideas Collection of every website provided by Marketing Ideas For Printers, describes three “buckets” that offer guidance and appropriate information at just the right time. Top of the Funnel: Awareness People don’t typically begin their journey with an intent to commit. They have to be gradually convinced! This begins with building awareness, which is purely informational, not promotional. Casual placements may trigger a hidden interest that prompts them to move forward. Middle of the Funnel: Consideration Once you’ve built awareness, your content marketing should shift toward the direction you want them to proceed. While you are not making a

FastStart, Direct Mail, Marketing Ideas For Printers, New Season, New Life

It seems like summer just got started, but now that we’ve passed the Fourth of July holiday, fall will be here in no time. Here in the Midwest, we love the fall season when long summer days give way to crisp, cool nights. The extravagance of fall begins with a few golden accents that quickly give way to hues of burnt orange and stunning scarlet. Ironically, a season that signals death and dormancy never ceases to bring energy and new life. Radiant Postcards are Sure to Make a Splash The September FastStart mailer encourages your customers and prospects to make a design splash this fall with radiant postcards and perforated cards. Help them to launch into new life with energetic postcards that announce products, increase website traffic, generate leads, or convey customer appreciation. Classy and convenient, postcards are a trustworthy tool for “at-a-glance” marketing, engaging readers and increasing response with a lively, practical, professional punch. Perforated Cards Offer Dual Purpose Design This month’s FastStart also features perforated postcards, allowing your clients to simultaneously promote both their business and their specific event, product, or service. While people retain and display the larger brand section, the removable card is perfect for freebie coupons,

Coffee Break, Direct Mail, Marketing Ideas For Printers, Are you Leaving a Lasting Impression

A brand new issue of Coffee Break will be coming your way soon. Market With Confidence You want to be confident in the marketing choices you are making for your company. The time and money you spend on marketing means the pieces you send have to make a powerful and lasting impression. Our Coffee Break newsletter gives you the power to catch the eye of your customer and give them a reason to keep your name in front of their eyes, all in one complete package. Joe went to pick up his car at the auto repair shop. The mechanic said to me, “I could not repair your brakes, so I made your horn louder.” Your Name As A Constant Reminder Consistently mailing any marketing material keeps you in the front of your customers’ minds. When you send Coffee Break on a regular schedule, your customers will anticipate the cartoons, jokes, and quips they have come to expect. And they’ll keep your newsletter around all month for the unique calendar. That means your name, and the reputation you have built as a company that works hard for its customers, will be there to remind them to call you when they

Business Forum, direct mail, Marketing Ideas For Printers, Just the Boost You Need

When you’re searching for content to help boost business, generate leads, and keep you on the minds of your current customers, getting a monthly copy of the Business Forum to distribute does all of this and more. Reliable Content You Can Count On High quality, original content on a consistent basis allows you to keep your concentration on creating great print assets for your customers and not on writing something new every month. Always timely and geared towards professionals, the articles focus on business tips, interesting tidbits, and printing ideas that are meant to spur them into making their print purchases with you, sooner rather than later. See What’s Featured This Month This month includes interesting ideas for business cards that use die cuts, interesting materials, and unique ways to match the card to the business. There are also tips for being smart about student debt and recognizing stressed employees so you can make the proper adjustments to keep good employees engaged. We take a new look at a book celebrating its ten year anniversary with an updated edition, sure to make your customers think differently about marketing to their niche. We also have some suggestions for saving the knowledge lost

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