FastStart Archives - Page 2 of 5 - Marketing, content, & technology to help printers sell more printing

Building a brand identity is a process, growing one touchpoint at a time. How do you connect with your customers? Top-of-mind awareness comes as you provide consistent content that answers customer questions about where they want to go, grow, or purchase. Each month, Marketing Ideas For Printers offers top-notch content to help you generate leads, re-engage customers, and create micro-moments in those customer journeys. Establish your business a trusted resource with the fresh mix of digital and direct-mail content. The November issue download is now available. Printer’s Press Printer’s Press offers your clients timely information and a good mix of fun. This month we include strategies for healthy grocery shopping, Thanksgiving trivia, and tips for making a great first impression. The November Printer’s Press also highlights door hangers as a simple way to get a foot in the door: “Marketing with door hangers is a direct, simple, and affordable way to target your audience and get results. Not only do door hangers typically stand alone without competition, but they must be physically removed from the doorknob, making them more likely to be read and to make an impression that lasts beyond a brief glance.” Business Forum Business Forum is all

Did you know that according to Statistic Brain Research Institute, 72% of people judge a company based on the quality of their printed materials? As a print specialist, it’s essential to offer up your best in print marketing through outstanding direct mail. Need help? We’ve got you covered both on and offline – including three newsletter options, a product-of-the-month mailer, a “benefits of buying local” postcard, or monthly Ideas Collection tips: short tech, print, marketing, and design articles added to every website provided by Marketing Ideas For Printers. Ready to open doors? Here’s some of the smart content coming your way in the October issues, available now: Business Forum Looking for immediate impact? Business Forum positions you as a friendly advocate and helpful partner to the professionals in your network. Enjoy articles that: Go more in-depth Give useful advice Remind customers of the limitless printing possibilities you provide The October edition features family communication mistakes to avoid, tips for effective coupon campaigns, and tangible customer relations questions to evaluate how well your team is collaborating. Printer’s Press As our most popular newsletter, Printer’s Press is smart, interesting, and fun to read. October’s edition features: Migraine triggers to avoid Ideas for

Show your business some love with all-new content! What goes around comes around! Plant some seeds with vibrant marketing, and grow your influence in the year to come. Check out the wide range of insightful content options available to you this month: Printer’s Press The February Printer’s Press features creative fold techniques in print, most “pinned” Valentine recipes, and emphasizing encouragement as a way to build emotional stability in kids. Your readers will also discover seven design tips for increasing envelope open rates, like teaser text with engaging keywords, time-bound offers, or size and color alternatives that add prestige. Position yourself as a printer who is personable, approachable, and helpful with this upbeat, direct-mail newsletter! Business Forum How would you feel if you showed up for work one day and your most valuable employee handed in their resignation? This month’s Business Forum offers practical advice on taking care of your “stars,” including stats on the cost of employee turnover and leadership incentives that can fuel motivation. Keep your own clients motivated by featuring five reasons a focus on print can help you build a connection with your audience. Coffee Break Coffee Break encourages your client to pair their vision and

Ready to add definition to your marketing this year? The new year is fast approaching, and with it, a whole host of new content from Marketing Ideas For Printers to help you sell more printing. Here’s what’s coming in the January content mix: Printer’s Press Small changes can make a big impact on your life and business. The January issue of Printer’s Press features New Year’s lifestyle resolutions, the health benefits of a humidifier, and much more! Printer’s Press also encourages your customers with a variety of creative coupon ideas to increase the draw for local shoppers. Coupons carry a similar power as word-of-mouth marketing with measurable tracking, memorable sticking power, and a goodwill incentive that prompts people to try! Encourage your customers this month to boost their marketing efforts with coupons printed by you! Business Forum Along with inspiring business quotes, workplace improvement hacks, and portion sizing tips for a more healthful new year, Business Forum features Zig Ziglar’s “Wheel of Life” metaphor for striking a balance between seven core areas of life. Your customers will also enjoy coaching on “Killer Headlines 101,” reminding writers that only 20 percent of people will read the copy that follows headlines. Rich

As fall fades to winter, we’re reminded that December is just around the corner. Hard to believe it’s almost the last year of the decade! It seems like only yesterday we were all in a kerfuffle about the pending Y2K. Well, time ticks on, and so does the content from Marketing Ideas For Printers that will inspire your customers to create bigger and better things. Preview our December content today! Speaking of winter, the December editions of our direct mail packages and a new Ideas Collection tip are now available! Here’s a peek at seasonal goodies coming your way soon: Printer’s Press Appealing to all audiences, our most popular newsletter, Printer’s Press positions you as a well-informed, good-natured business. This month features ways to give back (during the holidays and beyond), awesome employee wellness ideas, a delicious guacamole recipe, and stuffer/insert options that bolster sales without increasing postage. Business Forum Along with funny workplace tweets, family and education app reviews, and rich business content for crafting consistency in customer service and branding, you’ll want to check out our Business Forum featured book, “The Creative Curve.” Just released in July 2018, Allen Gannett’s book teaches customers how to launch the right product

In gymnastics, accelerated tumbling passes, high-flying vaults, and breath-taking dismounts are a thrill to behold. While these elements are big crowd-pleasers, the landing is just as critical as the performance. Solid landings keep gymnasts safe, generate big points, and mean the difference between placements and podiums. Seal the Deal with Classy, Confident Labels Business isn’t entirely different: sometimes a project can thrive or flop based on its finishing touch. The November FastStart, our product-of-the-month mailer that helps you generate more print sales, features labels as an opportunity to “stick” the landing: You’ve worked hard to perfect your product, and classy custom labels add a professional finishing touch. Simple and versatile, our economical labels offer flexibility and fun. Consider adhesive logos, business card stickers, service label reminders, conference or trade show swag, or oversized hanging tags and stickers. From branding products to personalizing inventory, custom labels are an ideal option to seal your next deal! Creative Custom Labels Bring an Impressive, Memorable Message Are your customers looking for a fresh, lively look that stands strong among the competition? Distinguish them with vivid labels or vibrant adhesive options! FastStart features personalized product labels, eye-catching envelope seals, save the date adhesives, and smart

Everyone loves a great story. And marketing coaches counsel companies to leverage this power by wrapping their brand in a story. Why are stories so significant? Paul Zak, founding director of the Center for Neuroeconomics Studies, says the real reason stories capture hearts is because first, they attract our brains! Zak found that more oxytocin (the “bonding” neurochemical that helps us navigate safe relationships) is released in the body when we encounter character-driven stories. Stories can arouse empathy, move us to help others, and motivate voluntary cooperation. Zak says when we want to motivate, persuade, or be remembered, we should always start with a story, including our own narrative: “ . . . don’t forget that your organization has its own story – its founding myth. An effective way to communicate transcendent purpose is by sharing that tale. What passion led the founder(s) to risk health and wealth to start the enterprise? Why was it so important, and what barriers had to be overcome? These are the stories that, repeated over and over, stay core to the organization’s DNA.” Share Your Story with Inspired, Imaginative Brochures This month’s FastStart, our product-of-the-month mailer, features elegant brochures as a flexible story-telling tool:

Have Instagram, Facebook, and social media become the new, “wish you were here” greeting for this generation? Washington Post travel journalist Mark Jenkins wrestled with this question and concluded the allure of the postcard is not just the image captured or the message shared, but a physical memento from a real, tangible place. Jenkins writes, Postcards (are) more personal than a generalized cyber-posting or e-blast, and . . . less narcissistic. Postcards widen the conversation by adding a third element: the image itself, whether tacky or beautiful, generic or informative. Think Outside the Rectangle Remind your customers that a physical message in their hands gives their message palpable weight with this month’s FastStart direct mail package. Show them that gone are the days of boring templates and that today’s printing capabilities offer them the chance to dream and DO almost anything with postcard sizing, shape, or finishes. Encourage your clients to think outside the rectangle — considering tri-fold layouts, square promo cards, or coupons with detachable referral slips that people can give to a friend. Lively Postcards are Personal, Practical, and FUN Perhaps your customers need a boost in their seasonal sales or trade show promotions. Here’s a peek at the

Great Moments are Born from Great Opportunity What changes an opportunity into a victory? A dream, a will to fight, and sometimes a raging good pep talk. In the 2012 documentary School of Hard Knocks, famed Welsh Coach Scott Quinnell inspired his rugby team with these words: “If you don’t feel those butterflies in your stomach now . . . when we walk out that door, they turn to dragons. Because they get bigger and they get stronger and we use them. And those dragons are going to breathe FIRE!” Or consider these words: “Great moments are born from great opportunity, and that’s what you have here tonight boys.” That was said by U.S. Men’s Hockey Coach Herb Brooks before his team shocked the world in one of the greatest upsets of all time against the Soviet Union in the 1980 Olympics. Rise to the Occasion Words of inspiration can transform defeated attitudes into magnificent triumph. Words can impart courage, grow confidence, and inspire creativity. But first, you have to actually speak them! Use this month’s FastStart mailer to inspire and spark creativity in your clients today. The August product feature highlights the bright, breathtaking qualities a strategically placed banner

Snagging a Splendid Surprise All the Roddy family hoped for was a few small fish. Vacationing in Kona, this Tucson family wanted to give their children the joy of reeling in a live catch. During their half-day offshore, Dad (Mike) threw out an assortment on Shortbill Spearfish and quickly found himself in the fight of his life. After a 55-minute ordeal, the Roddy’s had a souvenir they would never forget: a 697-pound Blue Marlin. Sometimes a morsel of good bait can snag an enormous return! Cast a New Line with Unique Custom Inserts What bait will you use to reel in new prospects? FastStart, our product-of-the-month mailer, will grow their appetites for the unique solutions you can bring! The July FastStart encourages your customers to snag new prospects with imaginative inserts and coupons. Check it out: Need a burst of life in your marketing this season? Snag prospects with alluring add-ins they just can’t ignore! How many people pass you by because they don’t know what they’re missing? Easy to include and convenient to distribute, eye-catching inserts efficiently carry your message to hundreds of people. Whether upselling current clients or spiking impulse purchases, your print customers will love the economic

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