Direct Mail Archives - Page 18 of 19 - Marketing, content, & technology to help printers sell more printing

Direct Mail, FastStart, Marketing Ideas For Printers, That Calls for a Celebration!

Help make events successful from the start! Our April FastStart flyer positions you as the design specialist, building fully-customizable invitations for upcoming company galas, business luncheons, or benefit auctions. Attractive, meaningful, and fun, we are emotionally moved when we’re asked to participate in an event with a great invite because it reveals the value of our relationships. A DISTINCT SENSE OF OCCASION The April 2017 FastStart encourages a strong start with a great welcome. Boost sales by promoting your invite as a blueprint for other great event additions like banners, posters, menus, tickets, and more! Many customers struggle to verbalize design questions, so be the pro they’re looking for! Use FastStart to help you proactively guide customers through the myriad of options. Raised ink? Paper quality? Foil stamping? Customized envelopes? Encourage them to hone their distinct style into a creative expression they can be proud of. Invite them to joy with FastStart direct-mail flyers today. To get started, click below to download samples, or give us a call at (701) 241-9204 or (800) 736-0688. YOU’RE INVITED

Printers Press, Direct Mail, Marketing Ideas For Printers, Give Your Customers Something To Look Forward To

The April 2017 issue of Printer’s Press is now ready! IN THIS ISSUE… Check out these great articles: Reasons to Get Spicy… hot sauce and peppers offer many health benefits. Bacon Chicken Pasta Bake… a savory recipe your family will love! The Top 10 Sports Mascots… who is your favorite? And a travel article about the Grand Canyon Skywalk… are you dare devil enough to try it? Also featured, we discuss “Why Less is More.” Check out this sample from the article: The point of minimalism is to rid yourself of excess, whether that be possessions, activities, ideas, or relationships, that don’t bring value to your life. Decluttering gives you the opportunity to focus on what’s important in life. Benefits of minimalism: Less stress Save money Quality over quantity Greater happiness OTHER PRINTER’S AGREE Get started with Printer’s Press for a newsletter your customers will look forward to receiving. Don’t just take our word for it, though. Here’s what other customers are saying about Printer’s Press from our survey feedback: “Our customers look forward to receiving it!” “It’s a great tool for marketing!” If you’d like to learn more about these and many other interesting articles, or to download samples

Business Forum, Direct Mail, Marketing Ideas For Printers, Start Your Sales Blooming With Business Forum

The April 2017 issue of Business Forum is almost ready, and just in time for the full bloom of spring. Filled with articles on how to maintain a good work/life balance, this edition is the perfect complement to viewing the new blossoms shining up at the sun. Included in This Issue In this issue, you’ll find ways to build communication, build effective teams, and reduce stresses in the workplace. Read about helping kids with money management in our Art as Life section, as well as gain knowledge for effective social media marketing and increasing your traffic. The book review of Dan Lyon’s best seller may just make you think differently about innovation and certainly will make you laugh. We also have great print product articles this month focusing on manuals and using die-cut shapes for optimal marketing pull. Survey Says Check out some of the survey comments from our customers regarding Business Forum: “It’s our most effective marketing tool.” “We think this is a stellar package. It’s very well put together and makes it phenomenally easy for us to have nice looking and entertaining content for our clients.” “I really like the Business Forum and believe revenues are increasing partially to

The March 2017 issue of Business Forum will soon be ready that’s filled with some great tips on staying on top of your game in business and in life. Set Yourself Up For Success Planning and preparation helps to overcome any obstacle, and this month’s release includes articles to help manage strategic planning, overcome stressed out customers, and even tips on how to add great value to your community. A machine has value only as it produces more than it consumes — so check your value to the community. ~Martin H. Fischer There are still some favorite features not to be missed like this month’s book review of Main Street Entrepreneur by Michael Glauser and business quotes that are sure to inspire you. Dive deep into great content with a recently redesigned look and you’ll find that Business Forum quickly becomes your customer’s favorite newsletter. Get started with providing the Business Forum to your customers today. Call us at (701) 241-9204 or (800) 736-0688 to get started, or click below to get your first issue of the new Business Forum today. Dive Deep

Here in Fargo, North Dakota, we have a physical construction challenge. Our city is founded in the central basin of what was formerly a glacial lake. Our clay-rich sediments are capable of absorbing large volumes of water, compromising foundations and weakening the base of every structure in the city. High-rises are a rarity because every high-load construct (water towers, skywalks, arenas) must be anchored by enormous steel pilings or concrete piers that descend through the Lake Agassiz clay to firmer rock over 100 feet below. The FargoDome (home of the five-time national championship Bison football team) rests on more than 240 caissons, some with diameters of more than five feet! Due to our vast experience with buckling walls or slumping structures, Fargo natives know the crucial importance of a solid, authentic foundation. Values Worth Buying Into Consumers today are hungry for a similar foundation: a reality built on relationships they can trust. The March Local Edge postcard highlights your appeal as a sincere, trustworthy local printer. James H. Gilmore, a marketing consultant and author of the book Authenticity, said people feel increasingly uneasy or unstable in a “staged, contrived, mediated world.” The pendulum is swinging in favor of genuine, creative, original

A brand new issue of Coffee Break will be heading your way soon. Life can get pretty serious sometimes. Leave it to Coffee Break to add some fun into the daily life of your customers. Putting a smile on your customers’ faces means a positive connection between them and your company. The variety of jokes and funny thoughts in this month’s CoffeeBreak, combined with a list of 10 ridiculous things to do that are sure to turn some heads, will entertain your customers and make them look forward to the next issue of this unique humor newsletter. Here’s a sample of the humor your prospects and customers will see in the March 2017 issue of CoffeeBreak: Two old friends crossed paths after not seeing one another for almost a decade. Sam: “What are you doing these days?” Tom: “PHD.” Sam: “Wow! You’re a doctor!” Tom: “No, Pizza Home Delivery.” Consistency is Key Consistency is key when it comes to staying front-of-mind with your customers. A newsletter like Coffee Break—which your customers will start to ask for by name—will go a long way in keeping your name and contact information in front of the people that really matter at your company: your customers.

Printer’s Press is our time-tested, best-selling, direct-mail newsletter that’s been around since 1989. With over 300 issues, Printer’s Press has helped print buyers across the country turn to their local printer when they need a job done right from someone they trust. Building Upon A Great Foundation We’ve built upon this great foundation by adding a fresh new look to this industry fixture. See for yourself a bold, modern look that will expand your influence to the current and upcoming generations. The first issue of the newly redesigned Printer’s Press will be available January 15th for the March release issue. In this issue, our new look combines with the features you’ve come to rely on including: Health & Wellness: To Cook or Not to Cook… the health benefits of raw vs. cooked foods Celebrity Recipe: Peach Cobbler… a dessert favorite made easy! Top 10 List: The Top 10 Slogans… what’s in your wallet? Travel: Devil’s Den in Florida… contrary to the name, it’s quite a delight to visit! Inspire Through Print Reach your customers with inspiring stories of print in action. Here’s an excerpt from the March issue of an article entitled The Importance of Thanks: An Alaskan named Geoff Welch

How often have you reached the absolute limit of your abilities, only to have a coach or a physical trainer push you one mile (or twenty push-ups, or forty pounds) further? How did you feel when you surpassed every expectation? Get Them Motivated The FastStart mailer package motivates your clients to stretch beyond the status quo. Each month we feature universal, high-selling products, inspiring customers to try something new. Check out our February 2017 example: “You have labored tirelessly to develop your idea, your skills, and your business. How can you share your vision in a concise, powerful way? Sell sheets are key!” Spring is a critical time for people to revise and expand their marketing goals. Harness that energy with the February FastStart, which coaches people on the magnetism of stories, the power of proactively answering questions, and the convenience of a succinct, commanding sell sheet. Sophisticated sales sheets heighten curiosity and compel customers to respond, as an “inexpensive investment you can’t afford to ignore!” Freshen Up the Possibilities Perhaps your own sales have grown stale because your customers aren’t aware of the print possibilities you offer! Use the FastStart mailer subscription to bolster creativity and an adventurous spirit among

Exciting news! The February 2017 edition of Local Edge, our latest direct mail marketing system, is in production today. This month we focus on a simple truth: Local printing yields results you can trust. Local Edge helps overcome a huge advertising challenge – competing with big box printers and prioritizing a consistent, compelling message that penetrates your local community. Our very FIRST local edge subscriber says 85% of her customers are other local businesses, so she looks forward to this monthly community connection: Local Edge appealed to us because it offers a marketing plan that is consistent and professional. It is a convenient way to market to local businesses . . . providing the ‘Top of Mind Awareness’ (TOMA) we need in today’s marketing climate. –Terri Rawlins, B&B Express Printing, Inc. This month’s Local Edge highlights the partnership of local printing, eliminating customer guesswork and maximizing creativity. Terri says she’s excited to accentuate her reputation with this heartfelt, conversational tone. One of the biggest challenges we face today as a small to mid-size printer is finding ways to compete with online print services. We know our quality is superior, (as is) our personal customer service and our ability to

A new issue of Coffee Break will soon be ready! Coffee Break exists to bring a little levity to the lives of your customers. In the midst of the workday, a moment of laughter can go a long way. Your customers will remember that feeling and look forward to receiving this humor newsletter month after month. All You Need Is Love (and a Sense of Humor) February. Love is in the air, and we’ve included a list of kids’ thoughts about all things romantic like this one: “If falling in love is anything like learning how to spell, I don’t want to do it. It takes too long.” — Glenn, age 7 Your customers will be sharing the jokes and funny sayings they read in your humor newsletter with their family and friends. They’ll also find interesting tidbits of information on the reverse-side calendar that will have them returning each day to see what’s next. Impress With Your Staying Power The power of the Coffee Break newsletter is in its staying power. A subscription to Coffee Break, mailed on a timely schedule, is a win for you and your customers. You keep your name and contact information in front of

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