Direct Mail Archives - Page 17 of 19 - Marketing, content, & technology to help printers sell more printing

Printer's Press, Marketing Ideas For Printers, Direct Mail, Introduce Yourself With Printer's Press

Are you waiting in anticipation to check out the latest issue of Printer’s Press? In this Issue In the upcoming June 2017 issue you’ll find articles on: Fun ways to teach children the value of money Relief for hand and knuckle pain A mouthwatering recipe for Crab Macaroni and Cheese And a travel article about Bodie, California, a historic ghost town that is frozen in time. Business Cards Through the Ages People have been using paper to formally introduce themselves for centuries. In the 15th century, the elite Chinese used handwritten visiting cards to announce their name and purpose of their visit. Later, trade cards, which were a popular marketing tool during early 17th century London, were used for advertising and providing directions to a merchant’s location. If you’d like to read more about how business cards have evolved and remained an essential accessory for introducing one another, as well as many other interesting articles, check out the latest issue of Printer’s Press. To get started or download samples, give us a call at (800) 736-0688 or (701) 241-9204 or click below. Download Samples

Direct Mail, Coffee Break, Need a Happy, Well-Cared-For Customer?, Marketing Ideas For Printers

The July 2017 issue of Coffee Break will be coming your way soon! Positive relationships don’t just happen – they must be cultivated. One way to nurture a positive relationship with potential customers and strengthen existing relationships is through your marketing. The Coffee Break newsletter allows you to let your potential and existing customers see your human side, and reminds them that business doesn’t have to be boring. What makes Coffee Break such a great way to connect with your customers? It is unique in its content and presentation. Your marketing will stand out simply because it is in a class by itself. Additionally, the content of the newsletter is just begging to be shared—from facts on the monthly calendar to quick jokes and quips, readers of Coffee Break are bound to share what they’ve read with people they know. A little boy was doing his geography homework one evening and turned to his father and said, “Dad, where would I find the Andes? “Don’t ask me,” said the father. “Ask your mother. She puts everything away in this house.” When your customers and prospects share it with people they know, there’s a good chance your company’s name will be

Direct Mail, Tips, Marketing Ideas For Printers, 8 Tips to Make Your Direct Mail Marketing Your Own

The direct mail packages from Marketing Ideas For Printers couldn’t be easier! Each month we send you a link for a press-ready file of the text and artwork, two months ahead of publication. You drop in your logo and contact information, print, and mail to customers or prospects within your exclusive ZIP code(s), offering you the ability to produce consistent, reliable, high-quality content every month with minimal effort. But that doesn’t mean you get off entirely scot-free… Launch Into Something Great The reality is that any marketing campaign takes thought, planning, and a target to aim for. We desire to provide the best springboard for you to launch your monthly marketing campaign in a way that suits your print business and allows the greatest return on your investment. Part of that desire includes helping you discover ways to take the launchpad of the design and content we provide and then make it into something even better: your own. Hone In Here are eight ways that you can customize your direct-mail marketing to hone in on your target: 1) Build Your Samples Arsenal Photograph a collection of printed pieces you are proud of or save the artwork files of recent projects you’ve

Marketing Ideas For Printers, Double Color Management: An Extraterrestrial Experience, Tip

Seeing the world through rose-colored glasses sounds like a good thing, right? It sure can be, except in print. When your printed images start taking on an extraterrestrial hue, it’s time to take the glasses off and see where this mystical glow is coming from. Recently, one of our customers experienced a rather “rosy” view of the images in our Direct Mail For Printers’ Business Forum newsletter package. Frustrated with the magenta casts and poor quality images, they contacted us looking for a solution. Our team suspected that double color management was to blame for the less-than-great print quality images our customer was experiencing. So, what is double color management? Simply put, double color management occurs when both the software and the output device are trying to control the color output values assigned to your document as it goes through the production cycle. This often causes hiccups and frustrations along the way. Double color management is a silent killer of good print quality because the settings are incredibly easy to miss and no error message is produced when the settings are incorrectly applied, The telltale sign of double color management is an unnatural pink or magenta cast to your print, in addition to very

Printer's Press, Direct Mail, Marketing Ideas For Printers, Satisfy Their Interest

The May 2017 issue of Printer’s Press will be ready soon, and it is packed with interesting articles that will not disappoint. In the upcoming May issue you’ll find articles on: Easy things that make you smarter Tips for surviving spring allergy season A delicious Chicken Adobo recipe that is shockingly easy to make The Top 10 Spring Pantone Colors… which is your favorite? And a travel article about the Going to the Sun Road in Glacier National Park… one of the world’s most beautiful scenic drives. The Legacy Lives On Reach your customers with inspiring stories of unique printing efforts. Here’s an excerpt from the May issue of an article entitled Bringing Back Tradition: Even though printing has evolved dramatically, many people still appreciate old school, Gutenberg-inspired quality prints that are created with letterpress printing. If you’d like to read more about old school printing efforts that are increasing in popularity, and many other interesting articles, check out the newly updated Printer’s Press. To get started or download samples, give us a call at (800) 736-0688 or (701) 241-9204 or click below. GET STARTED

Business Forum, Direct Mail, Marketing Ideas For Printers, Reawaken Your Marketing this Spring

Get ready for spring cleaning and decluttering with the next issue of the Business Forum newsletter. The May 2017 issue will arrive just in time for the season of rebirth. Provide your customers with a great resource for growing their business and for expanding their marketing reach with new ideas for print materials and creative ideas on what to do with them. Bring the Team Together Emphasized in this issue are ideas to bring your remote teams together to increase communication and employee retention. With e-learning an advancing option for today’s businesses, the need to retain some of the physical requirements of certain learning styles, like employee manuals and reference guides is emphasized. The print product emphasis focuses on different binding options your customers will love, tying the printed manuals directly to services you provide. Of course, we also have regular features that everyone likes including: Art of the Family Did You Know? Business Quotes Book Review – Presence- Bringing your Boldest Self to your Biggest Challenges This month’s featured book review by Amy Cuddy shows some simple tricks to use to boost confidence to get through those big moments in life and how to make a more significant impact.

Local Edge, Direct Mail, Marketing Ideas For Printers, Why Craftsmanship Matters

Today’s generation is manifesting hunger for the authentic – whether it’s eating organic, supporting small business, or celebrating spectacular artistry. A desire for craftsmanship is at the forefront – an appreciation of the highest standards and those who’ve spent a lifetime cultivating them. Carhartt (clothing & outdoor gear) specifically termed the call to craftsmanship as a “rebuilding” of a nation, the “road home from a throwaway world.” More Than (Just) Good Design Craftsmanship is more than good design; it’s a wholehearted commitment to a tradition of excellence – to creative, enduring, breathtaking products. In a recent Harley-Davidson (motorcycles) commercial, it was phrased this way: “What is the going rate for the work of the American craftsman? How much value does heritage add to technology? If every detail fits together perfectly, how much more is the whole worth (rather) than the sum of the parts? If riding gives you a feeling that’s impossible to explain, is it possible to calculate how much that’s worth? How do you measure the value of becoming part of something that is bigger than yourself?” Craftsmanship is Alive and Well in Local Print The May edition of our Local Edge direct mail postcard commends this tradition! What

Direct Mail, Coffee Break, Marketing Ideas For Printers, Capitalize On That Good Feeling

The May 2017 issue of Coffee Break will be coming your way soon! Sharing a laugh is a great way to make a connection with someone. Not only can laughter break the ice in a potentially awkward or uncomfortable situation, but it can also create a memory with a person that makes your next interaction a positive one. Our hope is that the laughter of your customers after reading the Coffee Break newsletter will create a memory that points back to your company. Make a Great Impression Coffee Break is the ideal way to capitalize on the good feeling people get when they laugh. With a variety of funny quips, clean humor, and a list of creative descriptions gone wrong, this month’s Coffee Break is poised to make a great impression on your customers, and increase the likelihood that they will think of you the next time they need printing. A lady on a commuter train was reading a newspaper article about life-and-death statistics. Fascinated, she turned to the man next to her and asked, “Did you know that every time I breathe somebody dies?” “Really?” he replied. “Have you tried a good mouthwash?” Make it Sharable One of the

Direct Mail, Marketing Ideas For Printers, Course Corrections Keep Direct Mail Pointing the Right Direction

When you’re on your next airplane trip, think about this: Over 90% of the flight is spent making in-flight course corrections. Those course corrections are what helps to ensure that when we leave Fargo on a flight bound for Chicago, we’ll actually end up in Chicago and not some corn field in Nebraska! Just like a flight, design benefits from mid-course corrections too. To continue with the flight analogy, the ground crew spent a lot of time last year redesigning all direct mail packages from Marketing Ideas For Printers. The packages were all cleared for takeoff and are now “in the air.” That means there have recently been more opportunities for mid-course design corrections. After all, we want to make sure your direct mail subscriptions are all pointing in the right direction. We want to see these direct mail pieces land properly with you so that you can connect with your prospects and customers! Survey Says The trigger for our most recent mid-course corrections was the direct mail customer satisfaction survey. Each and every month, we follow up the delivery of the latest direct mail content from Marketing Ideas For Printers with that survey. We want you to know that when you submit those customer satisfaction surveys, we listen!

FastStart, Direct Mail, Marketing Ideas For Printers, From-Captive-to-Curious

Did you know that attracting new customers can be five to ten times more expensive than building sales from clients you already have? One of the most effective strategies for growth is not “traditional” advertising, but to diversify current orders, generate repeat visits, upsell existing clients, and to grow clientele through referrals. Table tents offer a rapid boost, prodding a lingering person from captive to curious, and transforming impulse to action! Table Tents Make Every Sale Count A 2007 Cornell Hospitality School study found that tabletop promotions boosted sales of recommended wines by 12 percent.+ The May 2017 edition of FastStart, our product-of-the-month mailer, will energize your clients toward this suggestive marketing tool. This FastStart flyer/postcard package encourages your customers to use table tents in many creative capacities: weekly specials, birthday/VIP clubs, smart phone trivia, online promo codes, QR scans or giveaway contests, and customer referral discounts. Not Just for Restaurants Help your prospects think outside the box – to involve people while they wait in foyers, salons, bathrooms, or anywhere they stand in line! Table tents are also handy on the move, including sales kits, vendor fairs, trade shows, and more. The newest FastStart package reminds them of the

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