Direct Mail For Printers Archives - Page 7 of 14 - Marketing, content, & technology to help printers sell more printing

As cooler fall days will soon be approaching, add some extra color in your day with the latest issue of Printer’s Press newsletter! In this Issue In the September issue, you’ll find articles on: Sincere ideas for writing condolences A travel article about Michigan’s slice of the Caribbean Why posture is important to your health The 10 most popular emojis … and a deliciously easy recipe for Pumpkin Bread Tell Your Story with a Poster Posters have been used to promote movies since the late 1800s. Movie posters can be an excellent lesson in visual marketing and a source of marketing inspiration. Don’t miss some great tips on a few popular marketing techniques readers can replicate from successful movie posters. For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To learn more, download a free sample or contact us below.

Did you know . . . That first-generation computers (1940s) used “vacuum tubes” for circuitry, taking a whole room to house and a fortune to run? That the advent of microprocessors (20 years later) positioned all computer components into a single chip, allowing what once filled one room to fit into the palm of one hand? That smartwatches can track your sleep, connect to your car, keep you on task as a “virtual assistant,” and allow you to answer calls and texts on the run? Technology is amazing. But not as incredible as humanity’s hunger to create! When first generation computers took up 15,000 square feet (weighing up to 30 tons), could anyone have imagined that laptops would one day be as thin as 0.3 inches? When stuck in a rut, maybe the most inspiring thing we can do is reflect on how far we’ve come. With a problem to solve or an innovation that inspires, nearly any vision can come to life! You Dream It, We’ll Print It Local Edge, our direct mail postcard featuring the benefits of local printing, devotes this month’s mailing to the creative advantage local print brings. Your clients’ business is one-of-a-kind, and their materials

Have Instagram, Facebook, and social media become the new, “wish you were here” greeting for this generation? Washington Post travel journalist Mark Jenkins wrestled with this question and concluded the allure of the postcard is not just the image captured or the message shared, but a physical memento from a real, tangible place. Jenkins writes, Postcards (are) more personal than a generalized cyber-posting or e-blast, and . . . less narcissistic. Postcards widen the conversation by adding a third element: the image itself, whether tacky or beautiful, generic or informative. Think Outside the Rectangle Remind your customers that a physical message in their hands gives their message palpable weight with this month’s FastStart direct mail package. Show them that gone are the days of boring templates and that today’s printing capabilities offer them the chance to dream and DO almost anything with postcard sizing, shape, or finishes. Encourage your clients to think outside the rectangle — considering tri-fold layouts, square promo cards, or coupons with detachable referral slips that people can give to a friend. Lively Postcards are Personal, Practical, and FUN Perhaps your customers need a boost in their seasonal sales or trade show promotions. Here’s a peek at the

Fall means busy. School is in session, mid-term election information is everywhere, and it’s hard to compete for people’s limited attention. Luckily, the best tool to market yourself and get people to stop for even a moment and see what’s new is ready and waiting to be printed! In this Issue The September issue of the Business Forum direct mail newsletter for printers has great advice from hundreds of business leaders, that is, if you read the book that we’ve reviewed, Tim Ferris’s Tribe of Mentors: Short Life Advice From the Best in the World. It’s time to dispel the myth that having an exit strategy can’t exist alongside an entrepreneur’s passion for their business. Also in this issue: Questions, Questions, Everywhere: Another topic tackled this month is all about asking questions. Knowing when to ask, what to ask, and how to ask questions can lead to greater success. Featured Product: Presentation Folders: This month features case studies and the quality presentation folders you can provide that can help customers display their success stories to attract new business and increase sales. Print is All About Trust: The authority and trust inherent in print is another focus of this issue. Planning for

Direct mail is one of the most impactful ways you can market your business. As a printer, that advantage goes even further because you’re not just sending a marketing piece about what you do, you’re actually sending a sample of what you do! A Layered Explanation Direct mail marketing from Marketing Ideas For Printers delivers ready-to-print InDesign and PDF files to your inbox every month, on time, every time. All you have to do is add your logo and any personalization options that you see fit. Below, you’ll see three of our direct mail packages highlighted as we show you how you can turn on or turn off layers within the document to better suit your design needs. No More Excuses Time and time again, the same excuses of “I don’t have time” or “It’s too expensive,” rob printers of valuable sales and lead generation found through direct mail marketing. It’s time to throw out the excuses and explore the literal “layers of options” available to you with direct mail marketing materials from Marketing Ideas for Printers. Ready to give it a try? Download free samples or contact us below.

Take a quick break to see what’s coming in the latest issue the Printer’s Press direct mail newsletter! In this Issue In the August issue, you’ll find articles on: Summer painting tips A travel article about a steam threshers festival that takes visitors back in time The benefits of unplugging The top 10 most common reasons for doctor visits …and a deliciously easy recipe for Pineapple BBQ Chicken You Print It All! No matter what your prospects and customers need for an upcoming conference, show them you can print it all, including hanging ceiling displays, posters, table tents, stickers, bag inserts, presentation folders, and much more. Let them know with the latest issue of Printer’s Press that you specialize in creative conference materials, so they don’t have to! For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started, contact us below or download free samples.

A is for Awesome When they started working on an internet search engine in 1998, Stanford students Sergey Brin and Larry Page had no clue how enduring their influence would be. Initially, Google struggled to generate revenue without compromising search results. Today, through creative ad placement and strategic purchases of companies like YouTube, Google has grown its footprint to nearly $600 billion! Brin and Page attribute Google’s success to a willingness to risk (like the company’s current experimentation with drone deliveries) and to do the basics well. In 2015, Google formed a parent company called “Alphabet,” a nod toward a cleaner, more accountable company that stays highly focused even as it stretches innovation. “We liked the name Alphabet because it means a collection of letters that represent language, one of humanity’s most important innovations,” said Page. Each letter counts, and each decision does too. One of Alphabet’s goals is to “make Google even better through greater focus.” B is for Blueprint Every footprint starts with a great BLUEPRINT – a creative vision paired with the flexibility and elbow grease to make it happen. That’s where you come in! The August Local Edge, our direct mail postcard touting the local print

Great Moments are Born from Great Opportunity What changes an opportunity into a victory? A dream, a will to fight, and sometimes a raging good pep talk. In the 2012 documentary School of Hard Knocks, famed Welsh Coach Scott Quinnell inspired his rugby team with these words: “If you don’t feel those butterflies in your stomach now . . . when we walk out that door, they turn to dragons. Because they get bigger and they get stronger and we use them. And those dragons are going to breathe FIRE!” Or consider these words: “Great moments are born from great opportunity, and that’s what you have here tonight boys.” That was said by U.S. Men’s Hockey Coach Herb Brooks before his team shocked the world in one of the greatest upsets of all time against the Soviet Union in the 1980 Olympics. Rise to the Occasion Words of inspiration can transform defeated attitudes into magnificent triumph. Words can impart courage, grow confidence, and inspire creativity. But first, you have to actually speak them! Use this month’s FastStart mailer to inspire and spark creativity in your clients today. The August product feature highlights the bright, breathtaking qualities a strategically placed banner

Have you ever wondered where the phrase “the dog days of summer” comes from? It has nothing to do with dogs laying around in the summer heat. It actually comes from the ancient Greeks who were avid astronomers. Sirius, also known as the “dog star,” rises in the night sky in July and into August. Besides our sun, Sirius is the brightest star in our sky and can even be seen in the daylight if the conditions are right. It’s Your Turn to Shine You are that bright star in your customers’ sky. After all, without you, how can they get their message out as effectively as you make it for them? The latest issue the Business Forum direct mail newsletter, a shining star all by itself, includes some advice for businesses who face forced changes and how they can make it a little less painful if they take a different perspective on things. Also this month, we look at Extreme Ownership, a book by two Navy SEALs who have translated military leadership into real-world business skills that will take any leader to the next level. To get started, contact us below or download samples now.

In an age of email, social media, and big data, marketers have many choices for engaging their customers and prospects. By leveraging multiple channels and consistent messaging across all of your marketing touchpoints, you’ll quickly be able to see why direct mail is one of the most impactful channels you have at your disposal. Although many might say they believe in the power of direct mail, a common question that often arises is, “How can I make my direct mail marketing piece effective?” The answer to that is simple: you need good data and a great message. Build a Solid Foundation Your approach to any direct mail campaign should always focus on data first. Like other marketing channels, the need for accurate and pertinent data is what builds the foundation of your campaign. If your data isn’t accurate and relevant to your target audience, your return on investment (ROI) results will be inadequate. Remember, the quality of your data is crucial to not only engaging your current clients but in prospecting for more of them. Here are two key factors to keep in mind about your data: 1. Data is a Matter of Trust: Trusted Facts and Trusted Relationships. Making

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