Have you ever wondered where the phrase “the dog days of summer” comes from? It has nothing to do with dogs laying around in the summer heat. It actually comes from the ancient Greeks who were avid astronomers.
Sirius, also known as the “dog star,” rises in the night sky in July and into August. Besides our sun, Sirius is the brightest star in our sky and can even be seen in the daylight if the conditions are right.
You are that bright star in your customers’ sky. After all, without you, how can they get their message out as effectively as you make it for them?
The latest issue the Business Forum direct mail newsletter, a shining star all by itself, includes some advice for businesses who face forced changes and how they can make it a little less painful if they take a different perspective on things. Also this month, we look at Extreme Ownership, a book by two Navy SEALs who have translated military leadership into real-world business skills that will take any leader to the next level.
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