Marketing Archives - Page 23 of 26 - Marketing, content, & technology to help printers sell more printing

“Succeeding in business is all about making connections.” –Richard Branson, founder of Virgin Records and Virgin Group multinational corporation Sales is a tricky business. Not only do you have to make a good pitch, but you have to do it for the right people! Wall Street Journal cartoonist and best-selling author Stu Heinecke recognized this challenge in his 2016 book, “How to Get a Meeting with Anyone.” Heinecke asked 100 top sales leaders in the world this question: When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it? Getting the conversation rolling is one of marketing’s biggest barriers. Open the Door with Concise, Powerful Sell Sheets One way to connect with essential contacts is with a persuasive product preview. The February edition of FastStart, our product-of-the-month mailer, focuses on the simplicity of sell sheets and rack cards to open the door or continue the conversation: Attracting attention is one thing, but sustaining it is another. Continue the conversation with your prospects through the staying power rack cards and sell sheets can bring. These tools offer a concise, colorful reference for product points and further review. Grab their gaze and keep

Often we are brimming with affection and adoration for those we hold dear. They say love is an action, so here’s your chance to SHINE. What’s the perfect way to communicate passion? A surprise getaway? A romantic dinner for two? An original piece of art? Or maybe you can keep it simple. Perhaps an e-valentine will do? (Crickets chirping….) Absolutely Authentic The truth is thoughtful communication matters. How we correspond with others reveals the value we have for them! The February edition of Local Edge, our “benefits of buying local” postcard, focuses on the relational power of print. People don’t want e-valentines. They value original, hand-crafted design because they connect with print on an emotional level. In the digital deluge of our fast-paced culture, careless messages are here and gone in an instant. In contrast, the excellent craftsmanship of local print brings an enduring, weighty, matchless message. Remind your customers that: wholehearted effort + superior products = a remarkable result! Putting Your Heart into Print Don’t challenge your clients to thoughtfulness without matching that commitment yourself. How are you doing with patient craftsmanship and precise detail? With flawless design and superior service? Use this month’s Local Edge to remind yourself

Our Coffee Break newsletter has been a unique addition to our direct mail marketing packages for over two decades! And really, should that be surprising? After all, humor sells! Why not deliver that humor to your customers every month with your company name on it? Share the Laughs Here is a list of our favorite laughs from the 2017 Coffee Break newsletters: ☞ Ms. Battle: Henry, I hope I didn’t see you copying Casey’s math test. Henry: “I hope you didn’t either.” ☞ I think I want a job cleaning mirrors. It’s just the sort of thing I could see myself doing. ☞ A lady on a commuter train was reading a newspaper article about life and death statistics. Fascinated, she turned to the man next to her and asked, “Did you know that every time I breathe somebody dies?” “Really,” he replied. “Have you tried a good mouthwash?” ☞ Raisin cookies that look like chocolate chip cookies are the main reason I have trust issues. ☞ Dear life, when I said, “Can my day get any worse?” It was a rhetorical question, not a challenge. ☞ A waiter brings the customer the steak he ordered with his thumb over

Ben's Friends is back, Printer's Press, Direct Mail, Marketing Ideas For Printers

Who says all good things must come to an end? While the 2017 issues are now complete, we’re excited to begin another year of creating our popular Printer’s Press newsletter! Changes You’ll Love Beginning with this January 2018 issue, we’ve made some adjustments to the design that you’ll be sure to love! First off, back by popular demand: Ben’s Friends! Look for it at the bottom of the front page. Other changes include: Page 1: A shorter masthead at the top. The Sidebar ad now has a coupon option (this is a layer within InDesign that can be turned on or off). Two cover articles to choose from every month (this is a layer within InDesign that can be turned on or off. You now have your choice of two cover article layers, one with a general interest cover article and one with a more print-related article!) Page 2: The “Owner Speaks” and travel article have switched sides, as well as the width of the “Owner Speaks” article has changed. The color bar has moved down on the page to allow the eye an entrance point into the main articles on top. Page 3: The fun, feature pieces have moved below the color bars. Page 4:

Dump the Frump, FastStart, Direct Mail For Printers, Marketing Ideas For Printers

The new year brings a new season, including a fresh calendar and sometimes a change of CLOTHES. Is your wardrobe left wanting? According to Elle magazine, there are several signs that it may need an overhaul. Here are three clues: You routinely open your closet and find you have “nothing” to wear. The last designer clothing item you bought was for your niece (think “Gap Kids”). The last piece of clothing you bought actually FITS your niece (but hasn’t been your size for at least two years). Showcase Their Style If a wardrobe needs updating, how much more does a business? Even the smartest designs can sag over time! Our January 2018 FastStart mailer inspires your clients to refresh and rebrand with updated logos, letterhead, business cards and more. Are their printed materials current and captivating? Whether it’s a tweaked logo or a complete visual makeover, updated materials can realign their message in a fresh, relevant style. Hot Off the Press In today’s ever-changing world, a strong image is an incredible asset, allowing your clients to stand out from the crowd, generate new customers, and to engage their audience with a look that pops. A sharp visual identity speaks volumes,

Make it a no-brainer, Direct Mail, Coffee Break, Marketing Ideas For Printers

A brand-new issue of Coffee Break will be coming your way soon! You made it. The clean slate of a new year lies before you. While many people make resolutions to better their personal lives, have you considered making resolutions to benefit your professional life? Increasing your market share, customer base, and visibility in the community are a few places to start when considering professional resolutions. How are you going to get the word out in a way that makes working with your company a no-brainer for customers and prospects? One sure-fire way to spread the word about what you can offer is through a consistent monthly newsletter. And the Coffee Break humor newsletter is just about the best there is at creating a positive impression on your customers. A recent scientific study showed that out of 2,293,618,367 people, 94% are too lazy to actually read that number. 😀 If your resolution involves getting the name of your company in front of as many potential customers as possible, then the clever jokes, useful calendar, and straightforward advertising messages found in the Coffee Break newsletter are the perfect solution. Q: Why did the can crusher quit his job? A: Because it was

A New Resolve, Direct Mail, Business Forum, Marketing Ideas For Printers

What are your New Year’s resolutions? Are you like half of the population that have just stopped making resolutions all together? Well, now is the time to resolve to give your customers a great resource for their business and yours with the January edition of the Business Forum newsletter! Completely Focused. Completely Easy. The Business Forum is a complete package that’s delivered to you each month and filled with dynamic content aimed at professionals and focused on your target market. We do all the design and content work, all you have to do is print a perfectly completed asset. In this Issue What do professionals want? Great resources. This month we take a look at: analyzing marketing efforts working together as a team … and even a family piece on what to do with that new pet that arrived with holiday gifts. Diverse and ready to support your marketing efforts, the Business Forum will support your influence with your customers. Is Your Marketing Ready for 2018? So, what are you waiting for? Get a jump on your marketing for 2018 and boost customer interest for your printing and marketing capabilities with great print suggestions every month. Let us help you provide powerful

Local Edge, EDDM, Direct Mail, A Grand Entrance, Marketing Ideas For Printers

First impressions count. In 2013, Hanover University researchers Friedrich Platz and Reinhard Kopiez analyzed the importance of a strong start by observing audience reactions to the stage entrances of classical violinists. Participants were asked to rate musical performances from the moment a musician appeared. Surprisingly, viewers said early cues like wardrobe or appearance were not as essential as the eye contact, stride, and the overall confidence a musician displayed when walking onstage. First impressions directly impacted overall rating a musician received; viewers who enjoyed a musician’s entrance believed the entire performance was of much higher quality! Start Strong in 2018 Are you looking to make an exceptional entrance with your marketing this year? To help you do that, we’ve added an Every Door Direct Mail file to our Local Edge package. That means your Local Edge subscription includes not only the regular 8.5″ x 5.5″ postcard you’re used to seeing, but you’ll also see a new 9″ x 6.5″ postcard to meet your EDDM needs. Also, in 2018, the Local Edge monthly postcard will rotate through four themes: The Creative Advantage The Print Advantage The Local Advantage The People Advantage Each “advantage” theme has its own look, giving your clients a

Printer's Press, Direct Mail, Marketing Ideas For Printers

The December issue of Printer’s Press will be available soon! We know the holidays will be keeping you on your toes, so we hope you and your customers look forward to kicking back and taking a much-needed break with your favorite newsletter… no unwrapping or assembly required! Featured this Month The December Printer’s Press includes articles on: The Power of Smell…the things your nose knows! Creative ways to use a newsletter to show customer appreciation Healthy hair tips to love your locks An ooey-gooey, family favorite recipe for Raspberry Sticky Rolls And a travel article about Coyote Gulch, a remote wonderland in Utah. A Mailer that Pops! Have you ever heard of a “small exploding page?” In the upcoming Printer’s Press, we’re excited to share a story about a music company that used out-of-the-box thinking to grab attention and boost sales. They created a pop-up, dimensional mailer which features many eye-catching, creative folds and is designed to become larger as it is opened. For more creative ways to increase sales with print, and many other interesting articles, check out Printer’s Press. To get started, give us a call at (701) 241-9204 or (800) 736-0688 or download samples below. GET A

Local Edge, Direct Mail, Marketing Ideas For Printers

In construction and contracting work, there is a customer service phrase that goes something like this. “You can have it done fast, cheap, or good, but you can only pick two of those three.” Some refer to this as the project management triangle. Balancing quick labor, fair costs, and great craftsmanship is a challenging task. Committed to Their Success Perhaps you’ve found this to be true in printing as well. If so, then take time to remind your customers of the irreplaceable value they’ll find in the invested partnership local printing can offer! The December edition of Local Edge, our direct mail postcard, highlights the power of personal relationships. Craftsmanship, budget, and efficiency are vital, but a caring, committed printer is the resource that makes EACH of these options possible. Local Print Brings Peace of Mind Many people are tired of going it alone and are ready to say YES to the professionalism and peace of mind you can bring. What value can your partnership offer? Kim Kenyon, one of the graphic designers here at Marketing Ideas For Printers, said it like this: “Big online printing is fast and cheap, but in the end, you get what you pay for.

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