Marketing Archives - Page 22 of 26 - Marketing, content, & technology to help printers sell more printing

April showers bring May flowers, and with our latest issue of the Printer’s Press newsletter, you can shower your customers with fun and interesting tidbits, all while keeping your name front and center. In this Issue… In the April issue, you’ll find many interesting articles on: Tips to choose the best fruits and veggies A travel article that steps back in time at Texas’ Scarborough Renaissance Festival Unique uses for Vicks Vaporub An inspirational customer service article about a business that helped an autistic boy …and a delicious recipe for Fettuccini Alfredo It’s Not Done Until It’s Finished! Binding and finishing not only increase functionality and value but also improve the visual appeal of your printed pieces. Finishing touches, which can include anything from die-cutting, embossing, perforation, binding, and much more, portray quality and importance and can take your document to the next level to ensure it gets noticed and remembered. For more creative ways to increase sales with print, and many other exciting articles, check out the newly updated Printer’s Press. To get started, give us a call at (800) 736-0688 or (701) 241-9204 or download samples below. DOWNLOAD FREE SAMPLES

A Brilliant Start to a Lasting Legacy Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of 8,000+ people? Perhaps a simple, visible strategy would work: these participants placed a single, red feather in their name badge. Red-feather attendees committed to seeking each other out in friendly, approachable, non-threatening ways. By the close of the conference, curiosity and goodwill drove hundreds of new people to request a red feather and to join this informal circle of friends. Why? Because everyone needs a great network to lean on! Your Net Worth is Only as Good as Your Network Networking is so important! A recent LinkedIn study revealed that 70 percent of people in 2016 were hired at companies where they had a previous connection. But while 80 percent of professionals considered networking to be important to career success, 38 percent said they found it hard to stay connected to their network. What is one natural, rewarding way to overcome this obstacle? Doing business locally. Relationships: Our Most

“There is only one corner of the universe you can be certain of improving, and that’s your own self.” This quote by Aldous Huxley, author of Brave New World and teacher and mentor to George Orwell, is some of the most universal advice out there. We hear it time and again from great business leaders, successful entrepreneurs, and the great minds of our time and generations past. What is it that rings so true? You Can’t Outrun Change The world changes so fast, and the markets change incredibly quickly. The guaranteed way to keep up with it all and stay successful is to change along with it. Change never comes without knowledge. Luckily, it doesn’t require hours and hours of study to learn something new and helpful. Sometimes it is a phrase or a simple paragraph that inspires. This month’s Business Forum brings a few of those tidbits right to you, helping you provide the sparks of inspiration your customers might not even realize they’re looking for. Donald Miller’s new book, Building a Brand Story: Clarify Your Message So Customers Will Listen, is reviewed in this issue. This book is one of those marketing tools that will inspire your customers to think

With spring just around the corner, the month of March feels full of fresh potential. Why not harness that potential and add a new piece to the marketing you do for your business? Breathe New Life Into Your Marketing If you have been looking for a way to breathe some life back into your marketing lineup, our Coffee Break newsletter is a great place to start. We’ve done all the work of gathering clean, funny jokes, putting together a calendar filled with interesting tidbits of information, and crafting short-but-sweet marketing messages that are sure to make the right impression on your customers and prospects. Always on the Mind of Your Customers One of the greatest challenges your company faces is keeping your name in front of your customers in a way that makes them think of you when they need quality printing. Using humor to connect with your customers and prospects is a unique way to get and keep their attention, making it more likely that they will think of you first. Mailing the Coffee Break newsletter on a regular schedule ensures that your company maintains a front-of-mind position with your customers. Our customer service representatives would be thrilled to

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: in a global world of fluff and noise, it is challenging to make ideas fly before they die! In their 2007 book, Made to Stick, accomplished educators Chip and Dan Heath explore what makes messages “Velcro sticky,” articulating tactics that keep ideas from being overlooked or forgotten. Effective strategies include the use of concrete, memorable phrases, compelling emotions or stories, and surprising or unexpected delivery methods. Velcro Sticky Marketing Messages The March edition of Fast Start, our product-of-the-month mailer, gets your clients thinking out of the box about landing a winning message with wonderful results: “Looking to pump up profits and grab new clients today? Here’s a basic blueprint for marketing success: get the RIGHT MESSAGE in the RIGHT HANDS at the RIGHT TIME! Maybe you’ve defined your target audience but are struggling to leave a ‘sticky,’ memorable message. Door hangers offer a catchy, tactile tool to amplify your offer as you tailor the exact promotion to a precise location with perfect timing . . . .” One Curious Customer Can Bring a Stream of

With the school year in full swing, maybe you’ve heard the patter of feet on your landing, the persistent knock of young entrepreneurs, or the shaky pitch of a not-so-smooth salesperson. Perhaps you’ve been offered Thin Mints from the Girl Scouts, Christmas wreaths from the school, coupon books from the dance studio, or pizzas from the baseball team. What is your typical response? Do you hide under the bed and pretend you’re not home? Or are you like this older gentleman who came to the door with a checkbook in hand: “Hello there! What are you offering? Actually, it doesn’t matter, because I’ll buy one anyway; I’m an easy target. I always say yes to the children at my door, because I know that investing in kids and schools means I’m building our community. Whatever you’re selling, I’ll take two.” ** Prosperous, Creative, Connected Communities The March edition of Local Edge, our “advantage of buying local” postcard, keeps this message at heart! An economy grows where money flows, and studies show that regional purchasing allows twice the money to remain in local circulation. Strong local economies help avert ghost towns and fill communities with creative businesses and regional resilience. This

In the thick of winter, March might seem like it’ll never come. But soon, there will be Daylight Savings Time, the Ides of March, St. Patrick’s Day, and more! Come in like a lion with your marketing with the March issue of the Printer’s Press direct mail newsletter. In This Issue In the upcoming March issue, you and your customers will find articles on: Tips to maximize your garage sale profits Great reasons to eat more cottage cheese A fun look back in time with the “Guess the Year” article A mouth-watering recipe for BBQ pulled pork in a crockpot And a travel article about Shenandoah Caverns – Virginia’s only caverns complete with an elevator! Labels are a great way to help your messages stick! From return address labels to promotional labels and everything between, labels can be a great way to boost sales, increase awareness, and increase event attendance. For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started, call (800) 736-0688 or (701) 241-9204 or download a free sample below. DOWNLOAD A FREE SAMPLE

Whether or not you are a big fan of Valentine’s Day, we know you will fall head over heels for our upcoming issue of the Printer’s Press newsletter! In this Issue In the February issue, you’ll find articles on: The Power of Kindness A travel article about Seattle’s Space Needle Helpful ways to beat negative thinking A customer service story about a car that doesn’t like vanilla ice cream …and a mouth-watering recipe for Slow Cooker Crack Chicken It’s Time to Push the Envelope! If your envelopes aren’t optimized with an enticing message or eye-catching appearance, the message can be literally lost in the trash. Help your customers beat the “circular file” by using Printer’s Press to suggest a wide variety of ways to ensure their envelopes get opened. With ideas such as providing a teaser of what’s inside, creating a front-to-back billboard, using an over-sized envelope, or even creating an envelope with a window or die-cut shape that shows a glimpse of the content inside, your customers will appreciate your industry expertise. For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started or download samples, give

February is dedicated to all manners of the heart, and our February issue of Business Forum is no exception. In this issue This month we: celebrate our soul-mate with Valentine’s Day honor heart health with campaigns for heart attack and stroke awareness examine the heart of our business For your entrepreneur customers who started a business based on their passion and love for it, this month’s issue is the perfect fit to help them reevaluate where they are and where they thought they would be in their business. Other Highlights Customer Care: Show customers some love as you look at ways to reward customer loyalty and boost sales at the same time. Family: Love means keeping others safe, and you’ll never understand that more than with teen drivers. Discover some tips that will keep your kids feeling the love as you lay down some practical driving guidelines. App Scene: Explore different solutions to project management and group communication with specialized management apps. After all, greater communication = greater respect. This month’s issue of Business Forum shows our love for providing great content. May your month be filled with renewed passion for your customers and the art of your work. If you’d like

A brand new issue of Coffee Break will be coming your way soon. Don’t let the post-holidays slump affect the way you interact with your customers. Instead of letting things stagnate, take this time to shake things up a bit — maybe add some humor to your marketing lineup. An item for sale on Craigslist… “Antique sewing table refurbished by my wife, $30. (If she’s home, $100.)” The Staying Power You Need Add some levity to your customers’ days by providing them with a humor newsletter that is designed to make them laugh and remind them that you can provide all they need when it comes to printing. The Coffee Break newsletter is a unique blend of clean jokes, a calendar that increases the staying power of the printed piece, and short-but-sweet advertising messages. The result? The ideal lighthearted newsletter that is sure to get read over and over. Driving home from work one day, I stopped at a vegetable stand. Surprisingly, it was deserted, except for a large, sleeping German Shepherd. I stepped over the dog, helped myself to some corn, then opened the cash box to pay. Taped to the inside of the lid was this note: “The

« Previous Page — Next Page »