Marketing Archives - Page 24 of 26 - Marketing, content, & technology to help printers sell more printing

Direct Mail, FastStart, Attract Connect Repeat, Marketing Ideas For Printers

Sales. They’re crucial for today’s success and tomorrow’s stability. Flourishing business includes two important keys: Attracting Customers (Creating new sales) Connecting with Existing Clients (Generating repeat sales) How seriously do you take these goals? Are you reaching the right people and capturing their attention? Or are you just crossing your fingers and hoping for the best? Increase Orders with Suggestive Sales At Marketing Ideas For Printers, our goal is to help you sell more printing with creative, compelling marketing tools. How often have you lost a sale because people don’t know what you have to offer? Our fully customizable content can help you generate interest, create desire, and communicate the quality of your company in a relevant, riveting way. One way to bump up sales is through our FastStart “product-of-the-month” mailer. The December edition highlights printed booklets as a tasteful tool for expanded content options. Here’s a sample from this month’s mailer: Breathe Easy: Custom Booklets Expand Your Creative Options So much to say, so little SPACE. Lose the limitations with the increased page count printed booklets provide. From reference guides to reports, booklets increase readability and expand your creative options. Use them for pricing guides, DVD inserts, or even

Direct Mail, Coffee Break, Does Your Marketing Have What it Takes, Marketing Ideas For Printers

A brand-new issue of Coffee Break will be coming your way soon. Here we are at the end of another year. As you look back, what are the marketing successes that you hope to replicate or even improve upon in the New Year? What are the pieces that you are confident made the difference between losing and gaining customers? Connect With Your Customers As you consider your marketing for the New Year, be sure to seriously consider all that Coffee Break has to offer. This humor newsletter is a multi-faceted, full-color piece that will connect with your customers and prospects in a way that other newsletters simply don’t—through quick-witted humor, a calendar of unique happenings and holidays, and just the right amount of advertising. You want your marketing to remind your customers that you are the company that can meet their needs while also connecting with them in a way that makes your message last. Coffee Break is the right combination of promotional message and customer connection at a price that allows you to easily add it to your marketing line-up. The Path to Winning We’re proud to provide you with a winning product that we feel confident will help

Business Forum, Direct Mail, Quality They Can Feel, Marketing Ideas For Printers

What moves business? Content. What kind of content grabs people’s attention? Printed content like the Business Forum newsletter. Engagement Made Easy Each month you can have fresh ideas that your customers will love to read. There is timely advice, always a great book to add to your customer’s knowledge base, and they will look forward to receiving something new (from you) every month. Our upcoming December issue points out that printed content is something that engages the brain more than any digital content. Want readers to spend time with your material? Then put your quality printing into their hands. Ready, Set, Go! The Business Forum monthly newsletter is a ready resource that arrives already finished and beautifully designed! You don’t have to spend time designing or copywriting because it’s already been done for you. Filled with dynamic content with a business focus, Business Forum gives an excellent work-life balance throughout. Boost customer interest for your printing and marketing capabilities with great print suggestions every month. Did we mention that yet? The most significant value the Business Forum direct mail newsletter offers are the suggested ideas for print assets your customers need for their business that you can provide. Call us at (800)

Local Edge, Marketing Ideas For Printers, Direct Mail

In The Sound of Music, the iconic Rodgers and Hammerstein musical, Maria sings of the things she focuses on when times are tough. “Raindrops on roses and whiskers on kittens, bright copper kettles and warm woolen mittens, brown paper packages tied up with string, these are a few of my favorite things.” From schnitzel to snowflakes, Maria finds that simple, tactile pleasures, have a joy-producing effect. “The Hand is the Visible Part of the Brain” Her observation is confirmed by science. American neurologist and best-selling author David Eagleman teamed up with Sappi paper company to produce “A Communicator’s Guide to the Neuroscience of Touch,” exploring how the science of touch directly shapes the impact of a message. When we touch things, we are immediately transformed from observers to participants. Studies have shown that even the simple act of touching objects, including print, can trigger a subconscious sense of ownership, raising the perceived value of a brand, its products, and its overall reputation. As Immanuel Kant once said, “the hand is the visible part of the brain.” The Power, Pleasure, and Permanency of Print Remind your customers of power and permanence of print! Local Edge, our direct mail postcard showcasing the

Ever feel swamped by relationships as you try to keep up with Twitter, Facebook, or various voice and messaging apps? Nearly 200 years ago, Henry Cole had a similar problem. A prominent educator, Cole held an elite social position in Victorian England, and during the holiday season of 1843, his popularity was stressing him out! With the rise of the “Penny Postal system,” year-end letters were exploding, and senders expected a personal response. As his stacks of unanswered mail grew, Cole hatched a simple solution: he commissioned an artist to sketch an original Christmas image (with room for a personal message) and had a thousand copies produced by a London printer. Spread the Love with High-Class Holiday Cards Personal and corporate greeting cards are now an integral part of holiday celebrations, including Christmas, New Year’s, Hanukkah, Kwanzaa, Thanksgiving, Winter Solstice, etc. Our November FastStart mailer inspires your customers to spread the love with a unique, memorable holiday card. People are a precious commodity, and the holidays are an excellent time to reconnect and show genuine goodwill. Your original card keepsakes will keep your customers’ brand flourishing and their contact information fresh on the fingertips! 365 Reasons to Give Thanks The

A brand new issue of Coffee Break will be coming your way soon! Have you ever stopped to be grateful for the marketing materials your company sends to its customers? Taken a moment to appreciate the ability you have to get your company’s name into the hands of hundreds or thousands of people? What a privilege it is to have that freedom. Engage Like No Other We can take that idea even one step further when it comes to Coffee Break because it’s not just any marketing piece – it’s a dynamic newsletter meant to engage your customers in a way that other marketing materials don’t. Be thankful that each month you are sending out a powerful piece that is connecting with your customers on multiple levels. Marketing to Be Thankful For Direct-mail marketing is essential to small businesses. No matter the size of your marketing budget, there is always a way to get your name out there. Coffee Break is an affordable way to remind your customers that you are there for them. They, in turn, will be grateful for the way they are served by your company and look forward to their regular monthly mailings from you. It’s

We’re excited to release the upcoming November issue of Printer’s Press soon! It features a variety of interesting articles and tips you won’t want to miss. In this Issue In the upcoming November issue you’ll find articles on: Tips to prevent freezer burn on your holiday leftovers Creative ways to use posters to spread the word How pink noise differs from white noise and how it can help you sleep better A mouth-watering recipe for parmesan crusted asparagus And a travel article about Deadwood, South Dakota, a historic wild west town. Increase Customer Loyalty with Customized Mailings While it’s no secret that customized mailings will grab more attention than generic mailings, here’s a highlight from the November Printer’s Press which gives a real life example of print in action: In a creative attempt to grab the attention of prospects and customers, a Belgium company created a personalized eight-page customer magazine that was individually titled with the recipient’s name and several types of unique customized content which included… If you’d like to read more about creative ways to customize your mailings to boost sales, and many other interesting articles, check out the newly updated Printer’s Press. To get started or download

The November download of Business Forum is ready! A Time to Be Grateful November welcomes the season of giving, so be prepared to show your gratitude to your customers this November with eight pages of great content from the Business Forum. This issue is filled with great advice for overcoming fear and improving your business and your life. It’s an abundant gift that keeps on giving. With a new, beautifully designed issue each month, you can continuously deliver a dynamic resource that is relevant, packed with great business content, and includes interesting facts that make this resource a fun read. Let’s not forget that the Business Forum is filled with print suggestions to encourage your customers to expand their marketing, think creatively about their options, and most importantly, to call you for their print needs. In This Issue A few things you’ll see this month: Book Review: Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection by Jia Jiang. Advice for better meetings Growing your business Strategies for customer testimonials More… Get Connected Contact us today to get access to quality, original content on a regular schedule, giving you one more great way to connect

Direct Mail, Local Edge, Marketing Ideas For Printers

“We don’t accomplish anything in this world alone… whatever happens is the result of the whole tapestry of one’s life and all the weavings of individual threads from one to another that creates something.” ~ Supreme Court Justice Sandra Day O’Connor Connections have power. While we intrinsically understand the importance of relationships, now there’s data to confirm it. Research shows that the brain reacts to social pain and pleasure in much the same way as it does to physical pain or pleasure. Profoundly Social Creatures In the 2013 book Social: Why Our Brains Are Wired to Connect, renowned psychologist and social cognitive neuroscientist Matthew Lieberman explains how groundbreaking brain research reveals our need to connect with other people is more fundamental, more basic, than our need for food or shelter. It commonly takes 10,000 hours for a person to master a particular skill set, and each of us has typically invested 10,000 hours learning to understand people or social settings by the time we are TEN! While schools and businesses often attempt to minimize social distractions and streamline efficiency, science shows that choking out relationships diminishes mental engagement, literally “shutting down the brain,” while decreasing productivity and harming our well-being.

Printer's Press, Direct Mail, Power Up with Postcards, Marketing Ideas For Printers

We’re so excited to release our latest Spooktacular issue of Printer’s Press! In This Issue In the upcoming October (August download) issue, you’ll find articles on: Helpful ways to winterize your body and mind Tips to increase your circulation The Top 10 Halloween candies A deliciously simple recipe for Vegan Chocolate Banana Muffins And an interesting travel article about the Cache River State Natural Area swamp in Illinois. Yes, there is an impressive swamp in Illinois! Practically Perfect Postcards! Not only are postcards easy to handle and inexpensive to mail, but they are an economical and efficient way to attract new customers, announce sales events, offer service reminders, and show your appreciation to customers. For lots of creative ideas on how to boost sales with postcards, and many other interesting articles, check out the latest issue of Printer’s Press. To get started, give us a call at (800) 736-0688 or (701) 241-9204 or download samples below. GET YOUR FREE SAMPLE

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