“Succeeding in business is all about making connections.”
–Richard Branson, founder of Virgin Records and Virgin Group multinational corporation
Sales is a tricky business. Not only do you have to make a good pitch, but you have to do it for the right people! Wall Street Journal cartoonist and best-selling author Stu Heinecke recognized this challenge in his 2016 book, “How to Get a Meeting with Anyone.” Heinecke asked 100 top sales leaders in the world this question:
When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?
Getting the conversation rolling is one of marketing’s biggest barriers.
One way to connect with essential contacts is with a persuasive product preview. The February edition of FastStart, our product-of-the-month mailer, focuses on the simplicity of sell sheets and rack cards to open the door or continue the conversation:
Attracting attention is one thing, but sustaining it is another. Continue the conversation with your prospects through the staying power rack cards and sell sheets can bring. These tools offer a concise, colorful reference for product points and further review. Grab their gaze and keep them considering until the deal is done!
Great sell sheets combine sharp graphics with a clear, compelling pitch. This month’s FastStart positions you as a fantastic resource for creating visible, memorable, tools. Help your customers highlight their strengths with supporting data, moving testimonials, or unique benefits their product can bring. Your bold design will bring a sophisticated snapshot of all they can offer.
Ready to open the door to more sales of your own? Give us a call at (701) 241-9204 or (800) 736-0688 to discuss social media or direct mail options, or click below to download a sample.