Marketing Archives - Page 20 of 26 - Marketing, content, & technology to help printers sell more printing

In an age of email, social media, and big data, marketers have many choices for engaging their customers and prospects. By leveraging multiple channels and consistent messaging across all of your marketing touchpoints, you’ll quickly be able to see why direct mail is one of the most impactful channels you have at your disposal. Although many might say they believe in the power of direct mail, a common question that often arises is, “How can I make my direct mail marketing piece effective?” The answer to that is simple: you need good data and a great message. Build a Solid Foundation Your approach to any direct mail campaign should always focus on data first. Like other marketing channels, the need for accurate and pertinent data is what builds the foundation of your campaign. If your data isn’t accurate and relevant to your target audience, your return on investment (ROI) results will be inadequate. Remember, the quality of your data is crucial to not only engaging your current clients but in prospecting for more of them. Here are two key factors to keep in mind about your data: 1. Data is a Matter of Trust: Trusted Facts and Trusted Relationships. Making

You know what they say… if you can’t take the heat, cool off with the latest issue of Printer’s Press newsletter! In this Issue In the July issue, you’ll find articles on: Tips to increase your focus at work A fun travel article about Tillamook, Oregon… they offer more than just cheese! The many benefits of vitamin B12 shots The Top 10 most famous paintings around the world …and a great recipe for Philly Cheesesteak Pasta Promo Cards – for You AND Your Business Custom printed promo cards are an awesome way to promote your products and services, and even yourself, in a wide variety of ways! They highlight new product features, offer a discount or voucher for a free sample, or even be designed as a unique promotional business card. For more creative ways to increase sales with print, and many other interesting articles, check out the newly updated Printer’s Press. To get started, click below or download samples.

Snagging a Splendid Surprise All the Roddy family hoped for was a few small fish. Vacationing in Kona, this Tucson family wanted to give their children the joy of reeling in a live catch. During their half-day offshore, Dad (Mike) threw out an assortment on Shortbill Spearfish and quickly found himself in the fight of his life. After a 55-minute ordeal, the Roddy’s had a souvenir they would never forget: a 697-pound Blue Marlin. Sometimes a morsel of good bait can snag an enormous return! Cast a New Line with Unique Custom Inserts What bait will you use to reel in new prospects? FastStart, our product-of-the-month mailer, will grow their appetites for the unique solutions you can bring! The July FastStart encourages your customers to snag new prospects with imaginative inserts and coupons. Check it out: Need a burst of life in your marketing this season? Snag prospects with alluring add-ins they just can’t ignore! How many people pass you by because they don’t know what they’re missing? Easy to include and convenient to distribute, eye-catching inserts efficiently carry your message to hundreds of people. Whether upselling current clients or spiking impulse purchases, your print customers will love the economic

“If the highest aim of a captain were to preserve his ship, he would keep it in port forever.” – Thomas Aquinas One of the most compelling quotes about leadership really exposes leadership as the risk-taking role that it is. Often times marketing is seen as a risk, but those of us in the industry know that it’s a bigger risk not to invest in marketing materials. Sometimes you have to be a content leader to show your customers that the risk is worth the reward. In this Issue This month the content package for the Business Forum direct mail newsletter includes a great article on creating a meaningful brand, along with showing customers that print really allows their customers to do what they all secretly want to do – unplug. There’s also a great Art of the Family article that showcases summer activities for the whole family that includes everything other than screen time. The Working Together feature on how to deal with difficult personalities at work shows how understanding the quirks of one another will get you working better as a team. Also, don’t miss the write-up about how to get your whole team to buy into the larger

The Flavor They’ll Love Do you have a childhood memory of a favorite pizza parlor, ice cream shop, or local bakery? Did you grow up with neighborhood watermelon festivals, community picnics, or a beloved shopkeeper that you could always count on for help? Whether you’re from a small or large city background, many of us lament the loss of community flavor that’s come with the increasing homogenization of today’s culture. A defining sense of “place” is a quality of life factor that’s hard to measure but difficult to regain once it’s lost. This is more than just nostalgia. A multiplicity of independent retailers creates a diversity, economic strength, charitable impact, and civic investment that chain stores can never replicate. Pride of the Neighborhood It’s important to give a voice to the value your printing brings to the community you live in. The July issue of the monthly Local Edge postcard, which highlights the time-tested value of local printing, is dedicated to showcasing the regional advantage hometown printing brings. This month, remind them that true independence starts locally: As we savor the summer, nothing is as sweet as the people we share it with. As your hometown printer, we believe face-to-face

June is the gateway to summer (and not that far away). We invite you to get ready to kick up your heels and enjoy it with our latest issue of Printer’s Press! In this Issue In the June issue, you’ll find many interesting articles on: Home energy saving tips Ways to break up with your snooze button (your body will thank you) A customer service article about a restaurant that truly went out of their way to deliver A fun travel article about slip ‘n slide adventures at Slide Rock State Park …and an easy recipe for oven baked chicken tacos Point of Sale Marketing In a retail environment, it can be difficult to make all of your products stand out to your customers. However, point-of-sale print materials are a great way to not only build your brand and upsell to customers but also educate your audience and increase sales. Examples of cost-effective, point-of-sale marketing solutions can range from a simple countertop table tent, poster, or rack card, to unique hang tags, bottle neckers, creative shelving strips, or hanging ceiling displays, and more. For more creative ways to increase sales with print, and many other interesting articles, check out the

The Sun Made Me Do It! When a cold front sweeps through, are you overcome by an itch to hop in the nearest coffee drive-through? When summer heat swells, do you have an irrepressible urge to fill your cart with fudge pops? Science may be on your side. Economist Meghan Busse and her team studied the impact of weather on our impulses, concluding that we make both minor AND consequential decisions that can be directly linked to a change in temperature alone. Targeting projection bias, (the idea that we mispredict how much our future tastes will match our current preferences), Busse’s team found that things like home and car sales were directly impacted by weather. For example, sales of convertibles – the classic summer car – typically peak in April, and homes with backyard pools can swing nearly $1400 in value, depending on whether the house is sold in summer or winter. Acting on a whim can be more significant than you think! Fan That Flame If weather heightens impulses, summer is a great time to turn up the heat! The June Local Edge postcard, our monthly “hometown printer” showcase, helps you grab that summer momentum. Remind your clients that

In the early 1990s, one of the leading direct response fundraising agencies was the Domain Group, based in Seattle. The company was known for record-breaking fundraising campaigns, generating $40 million a year in billing for clients like The Salvation Army, The Lance Armstrong Foundation, and Prison Fellowship. One of its legacies was the “Domain Formula,” a painstakingly researched-focus approach on the most effective format for printed newsletters. While formerly print newsletters had been a “money-losing necessity,” these experiments tightened content and enhanced presentation so effectively that many organizations found their newsletters generated greater response than all other direct mail pieces. Printed Newsletters Cement Their Credibility This month’s FastStart, our monthly product feature mailer, highlights printed newsletters as the “glue” that can multiply prospects and lock in loyalty. In today’s digital clatter, it takes stellar communication to bring each message to the forefront. Newsletters bring fantastic return because they are personable, classy, and full of human interest elements. Our June FastStart mailer gives great tips about adding energizing incentives and engaging features that are vivid, authentic, and fun. A Rock-Solid Return Looking to bring your clients from passive to proactive in a quick, colorful package? Remind them that your sharp, animated

Stability means so much to your customers. Their trust in you must be built on a solid foundation of meeting expectations and delivering on your promises. Where it Begins Building that base of stability begins in the marketing you send to your customers: telling your story, sharing your desire to serve, letting customers know you stand behind your work. Sending quality, well-designed marketing materials helps to build that solid foundation. Add a Little Fun One way to build that solid foundation is with a marketing piece that shows your customers you are a fun group of people to work with. The monthly Coffee Break newsletter is a great solution. With bits of unique humor, a creative calendar, and quick, pointed advertising, this well-designed newsletter is sure to be an important block in the foundation of stability you build with your customers. Coffee Break lets you keep your name in front of your customers so you can keep your promises and keep your customers happy. Every positive interaction they have with your company builds on the stable foundation your customers are looking for. Ready to get started with building your foundation. Contact us below or download samples today!

Remember when summers were spent at the pool or the beach, riding your bike around the neighborhood, and wishing that you never had to go back to school? It seems so long ago. Inspiring Life The latest issue of the Business Forum direct mail newsletter gives a nod to the days when getting ready for summer camp was simple. Along with that, our health & wellness section reminds your customers and prospects about summer safety for bug bites and how to prevent them. Inspiring Business A staple in Business Forum, this month we feature Carter Cast’s The Right – and Wrong Stuff in the business book review. Cast’s book helps people ask themselves the hard questions surrounding the failures they’ve experienced as managers, leaders, and employees. Every team leader would benefit from this read. Don’t forget to take a peek at this month’s app suggestions. We take a look at resources to help your customers create augmented reality content to add to their printed material. It is a perfect way for customers to dive into combining digital with print resources in a user-friendly and cost-effective way. Inspiring Real-Print Solutions The rest of Business Forum is packed with great content. How about

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