aaronsimmons, Author at Marketing, content, & technology to help printers sell more printing

New Text Editor Added To Level 2 And Level 3 Sites If you’ve done any customization work on your new Level 2 or Level 3 site in the past, you may have found that our WYSIWYG (What You See Is What You Get) editor used to make some of your edits feel more like what we’ve been lovingly calling a WYSIKOWYG (What You See Is Kind-Of What You Get) editor. Especially when it came to adding links to your custom content, it could become…unpleasant. This past week, we changed that. We’ve added a more reliable, more robust text editor, and recently activated it. You’ll find it where the original editor tools were, at the top of any multi-line editor box: We hope you like using it as much as we do! Canada’s Greatest Treasures This week also saw the Canadian-ization of the “Our List of Greatest Treasures” page. Our Canadian customers called our attention to the distinctively American nature of the page, with links to the the U.S. Small Business Administration, The White House, Senators, U.S. Chamber of Commerce, U.S. Post Office and much more! We’ve now completed an updated version of the page that links to Canadian resources. If

Every now and then, we like to give you a peek “behind the curtain”. This week, we made a simple update to one of the Control Center settings pages that we thought you might find interesting. Here’s the situation: we wanted to do a little something extra to help make the Browser Window Title Settings page easily communicate what the setting does (for those of you following along, that page is under “My Website”, in the “SEO” sidebar menu). In many ways, it was fine the way it was. It had on-page instructions, and even had a sample image of where page titles appear in a browser window. Pretty straight-forward. But we wanted to make it better. So, we replaced the sample image that shows where web page titles appear in web browsers with live-editable samples of how your title appears in browsers, even as you type it! See for yourself by playing the 8-second video below… http://youtu.be/m7gegJdY-ro It’s not groundbreaking. It’s not going to revolutionize the way you use the Control Center. In fact, some users may never even use the page. But we thought it was a good example of our continuing focus on making the websites the

Would you use a hammer to cut a slice of bread? Would you use a screwdriver to inflate your tires? Of course not! So, you wouldn’t use a personal profile to promote your business on Facebook, would you? It’s important to use the right tool for the job, and Facebook is no different. So if you want to promote your business on Facebook, you want to make sure you’re using the right tool: a Business Page. Here are some important features that are available to you through a business page that simply aren’t available through a standard personal page: Professionalism: Personal pages used for business are seen by users as unprofessional. Not a good way to introduce yourself to the social markets. Unlimited Friends: Did you know personal pages have a friend limit? Business pages don’t have any limits to the number of friends (fans) they can have — the sky’s the limit! Access to Facebook Insights: Facebook has a powerful, built-in analytics tool specifically designed for business pages. You have no idea what kind of impact your personal page has…but you can find out everything about your business page’s impact! Advertising: Having a business page gets you access to

Private Label Websites More and more, your corporate customers are asking to order their printing from a website that looks like their corporate website, even though you’ll be managing it. What’s a small commercial printer do? How can you afford to build a new website to serve only one client?! Delivering What Corporate Customers Want That’s where our new Private Label Websites feature comes in. With Private Label Websites, you are now only 15 minutes away from delivering the same full-featured ordering system you provide for all of your customers through your WebsitesForPrinters.com website, branded to your corporate clients! Not only do these new features make it easy for you to provide a full print ordering system that’s fully branded to any corporate client that asks for it, but you can do so quickly and easily with the user-friendly tools built right into your Control Center. A Strategic Decision Strategically, Private Label Websites also help you turn your corporate clients into permanent customers. Historically, custom-branded ordering sites have proven to be extremely difficult for a customer to walk away from. So this is a clear win-win: your customers get a branded website that makes it easy for them to buy

Say It With Video Each Level 2 and Level 3 home page has between four and six callout boxes designed to call special attention to other pages on your website that you wish to showcase, or to deliver a special marketing message. We offer several pre-built callout boxes for your convenience, but you also have the ability to use our easy editing tools to create your own. Previously, you could add text and images only — but now you can add videos to your callout boxes as well! And talk about a great presentation for the video! We built the page to play the video in full-page view for your visitors, rather than simply playing within the callout box. Be sure to watch this week’s Lightning Round Webinar, where we introduced this exciting new feature for our Level 2 and Level 3 sites. Always Busy in the Lab But that’s just the most recent update. We’ve made several other updates to the Level 2 and Level 3 websites, including major updates, bug fixes, and subtle usability tweaks in recent months. Two notable major changes are the ability to apply custom website colors, and the ability to customize home page “slider”

Several of our recent webinars have focused on one of our most work-in-progress projects, Cumulus. But Cumulus is the project’s code name. This week, we’re moving from the code name to the real name: DesignEdit. You’re going to love DesignEdit! It’s an online design tool featuring over 10,000 editable templates, many with industry specific text and imagery, with new templates being added each week. Almost all of the templates allow your customers to replace existing images either with their own images, or images from a library of over 14 million high-quality images. We hope you’re as excited as we are, and you won’t have to wait much longer — our development team is targeting the release for Fall 2013. To help you prepare for the release of DesignEdit, we’re providing a special discount to help you get more for your money when the product is released. We’re calling it the “Money Multiplier”. The Money Multiplier was first introduced in our August 15th Webinar, but here’s the executive summary: you can get up to 20% more for your money when you pre-pay for your designs!

It’s a puzzle we’ve faced several times in the past with our Ink Inc newsletters: how can we provide files that are usable with the most current versions of InDesign, but make them accessible to our customers who may still be working with prior versions? Starting with last month’s packages, we’re happy to say our files are now compatible with Adobe InDesign CS6 all the way back through CS2! For those of you that really want to “geek out”, heare’s the rest of the story: Previously, in addition to the native InDesign CS5 files we were providing our files (upon request) in InDesign’s native compatibility format, IDML. That worked fine, but had one important drawback — it was only compatible back to CS4. So we’re now also including an additional format, INX, which expands our compatibility all the way back to CS2. For your convenience, all formats are now included in a single package file, so there is only one download.

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