NPSOA Archives - Page 3 of 3 - Marketing, content, & technology to help printers sell more printing

Let’s be honest. The COVID-19 pandemic has been rough. Everyone has had to learn the art of the pivot to stay relevant. But remember, there’s always a silver lining. Printers, just like you, have been forced to lift their heads up out of the day-to-day busyness of running a printing firm and instead, thoughtfully review things like their staffing capacity, profitability of jobs, product focus, processes, marketing strategy, and more. At Marketing Ideas For Printers, we spend a lot of our time, energy, and words to remind and convince printers like you to ditch the “I’m only a printer” mindset. There has never been a better time to throw out those feelings of inadequacy and step into your true role and calling as the expert marketing consultant that can help meet and exceed your buyers’ needs. To help inspire you, we’re featuring a printer each month as our Marketing Ideas For Printers’ Print Marketing Expert of the Month. These highlighted printers reflect the innovative spirit necessary to branch out, try new things, and find new ways to remain a powerful resource for their customers. Introducing A-Link Printing: 40+ Years of Creativity in Printing Our first Print Marketing Expert of the

Are you charging too little and leaving money on the table? Or maybe you’re charging too much and scaring potential customers away before the money even makes it to the table? It’s hard to know… Until now! With this simple assignment, you’ll be able to verify that your pricing reflects what the market will support. Your Guide to Goldilocks Pricing Getting that “just right” pricing for your print company can be an intimidating project if you let it. But there’s safety in numbers; you don’t have to go it alone! You have the opportunity to join hundreds of other printers in the National Print & Sign Owners Association (NPSOA) 2020 Offset & Digital Printing Pricing Survey. This survey, written by printers and created by printers who are still in the industry and relevant, will provide you with valuable insight as to how your pricing strategy compares to other printers. By participating, you’ll get a sense as to how close you are to your desired “just right” Goldilocks pricing. And speaking of pricing, guess what? All NPSOA members and non-members who participate in the survey will receive a free copy of the 2020 Offset & Digital Printing Pricing Study when released