Contributors Archives - Page 2 of 2 - Marketing, content, & technology to help printers sell more printing

Who needs marketing? Things are great. I’m busier than ever, and profits are through the roof! In fact, I don’t want or need any more business. All of that may be true. This has been an incredible run. Nine years of economic growth. Not a record, but it’s certainly has been a great ride. I hope it continues for nine

Social media marketing allows you to share articles, links, or images on numerous different platforms all for the sole benefit of connecting with your audience and increasing your presence in the minds or your current and future clients. As a printer, it is important that you jump on board in the venture of social media marketing. Why? Because building your

Do you know how hard it is to sell “happy”? As the owner of “The Happy Printers,” selling “happy” is one of the hardest things I have EVER done. I have climbed mountains, lived with nomadic tribesmen, lost a parent when I was young, and I’ve been married for 32 years. But, believe me when I tell you that trying to sell

Ever Eaten a Beehive? Have you ever gone out on a limb? You know, scooching a bit too far, feeling the limb start to sag, but reaching…stretching your fingers until your joints hurt? That honey is all you want. It’s all you dream about. Right? That honey is your Holy Grail. But, no matter how far you reach, that hive of honey is just

In an age of email, social media, and big data, marketers have many choices for engaging their customers and prospects. By leveraging multiple channels and consistent messaging across all of your marketing touchpoints, you’ll quickly be able to see why direct mail is one of the most impactful channels you have at your disposal. Although many might say they believe

« Previous Page