Unplug and Outshine with Tangible, Tactile Print

The battle for our attention is real.

According to BankMyCell.com, an average smartphone user checks their device 47 times a day! In a digitally addicted generation, print brings a burst of fresh air.

Did you know that 92% of smartphone users say they still prefer print when making purchasing decisions?

Spread that good news with the great print marketing content available to you now:

Printer’s Press

Want to amplify the voices of your best clients?

Printer’s Press brings a plethora of creative ideas with articles like when (and how) to speak up so your boss will listen, inspiration from a unique $20 direct mail giving campaign, and tips on adding flair and sticking power to custom-printed promo cards. The July issue also features the Hershey’s Chocolate World factory tour, heart attack signs you should never ignore, and courageous quotes to live by:

“The black sheep is sometimes the only one telling the truth.” –ANONYMOUS

Business Forum

True to form, Business Forum offers a mix of business, life, and real-print solutions, including promo card design stats, advice on turning off the job when your workday is done, quotes that inspire achievement, and thoughts on speaking sensitively with kids about weight.

The July article on Magnetic Marketing (by author Dan Kennedy) challenges companies to ditch the “chase” mentality in marketing while focusing on helpful, value-giving ways that attract your audience instead.

FastStart

Coupon advertising is far from dead.

A 2018 coupon study showed that 91 percent of people ages 35-54 use coupons and 87 percent of millennials used coupons in the last year. And businesses benefit in a big way: stores are eight times more likely to make a sale when coupons are in play!

The July Fast Start inspires your clients to generate momentum with smart coupons and customs inserts like oversized mailer coupons, bag stuffers, contest entries, maintenance schedules tearaways, and more.

Local Edge

Did you know that 50% of pollution in the U.S. is caused by industrial sources?

Local purchasing reduces processing, packaging, and the generation of transportation waste, so highlight the community advantage of hometown print! Offer clients a chance to step away from cookie-cutter companies with this month’s Local Edge:

Research consistently reveals that “absentee-owned” companies bring hidden costs, homogenized community character, and fewer dollars reinvested in the regional economy. Printing locally brings a community-first commitment, unique creative options, and unrivaled personal service. There’s just no comparison: buying local is worth every cent.

Coffee Break

What is life without a few groaner jokes? Coffee Break keeps the goodwill flowing and your customers smiling with fresh quips, fun jokes, and a fact-a-day calendar:

• “My wife warned me not to steal the kitchen utensils. But it’s a whisk I’m willing to take.”
• “My friend said he didn’t really understand cloning. ‘Well,’ I said, ‘that makes two of us.’”

Ideas Collection

Imagine yourself listening to a symphony concert where the stage curtains were never opened. Or finding Christmas gifts under the tree without any wrapping.

Presentation is everything!

Want to help your customers add dimension to their delivery? Whether sending direct mail or proposing a new business partnership, a cover letter can be a compelling tool to distinguish your products or to give a formal introduction to your services.

This month’s marketing tip, available on every website provided by Marketing Ideas For Printers, offers cover letter style tips to help your clients polish their presentation for maximum impact.

Intentional and Inspiring

Ready to amplify your voice with thoughtful, intentional marketing solutions?

Catalyze creativity and build top-of-mind awareness with the affordable options we provide. Download free samples or contact us here to chat about options.